Media never sits still. In the past decade, we’ve swapped tape for digital, cable for streaming and edit bays for global remote workflows. Every shift opens new doors for creativity and new challenges for how we work.
But behind every blockbuster, ad campaign or streaming series lies a cost the industry has often swept under the rug: the carbon footprint of media production. Terabytes of footage are duplicated, stored and transferred across multiple facilities and networks.
In today’s fast paced media landscape, efficiency is no longer optional, it is essential to staying competitive. From contribution to cloud-based workflows, broadcast and media organizations are under constant pressure to deliver content faster, smarter, and more cost effectively. Tried, field-tested, and trusted by the world’s leading broadcasters, Haivision’s comprehensive portfolio of live video solutions power the highest quality, lowest latency broadcast workflows with maximum reliability. Haivision’s pioneering video transmitters, encoders, receivers, and cloud solutions enable broadcasters to deliver pristine quality live sports, news, and events over any network from any location to productions on premises or in the cloud.
When it comes to on-set media management, there’s no such thing as a one-size-fits-all solution. Every production, from short-form commercial shoots to large-scale projects, faces its own unique challenges. Despite differences in scale, crew structure, camera types, delivery formats, and timelines, there is always a critical need to offload your camera originals safely and get them to your post team as quickly and efficiently as possible.
And yet, this seemingly straightforward goal is often a source of stress, friction, and delay.
The Pro AV industry faces a growing challenge: how to keep up with rapid technological advancements and increasingly complex stakeholder expectations— without expanding its environmental footprint.
Modular technology could be the answer; the same design principles that are transforming the broadcast production world can—and should—apply to the Pro AV space.
Here’s why modular technology is poised to reshape Pro AV infrastructure, delivering both environmental and operational benefits.
The IABM Technology and Trends Roadmap isn’t just for industry technologists to use as a reference. IABM has discovered industry execs using it as a starting point for their keynote speeches: product line managers are using it to plot their own products; and corporate board members get a better understanding of where the company’s products sit on the adoption curve, hence a better grasp or risks vs gross margins. This also assists marketing activities by giving an indication of how best to promote products within M&E and adjacent/vertical market areas.
For decades, post-production has been a crucial and dynamic component of the media supply chain. From editing and sound design to color grading and visual effects, post-production ensures that the final product aligns with creative visions and meets industry standards, enhancing the overall viewer experience. Yet for many professionals in the industry, it can feel like the “Wild West.” This phrase frequently comes up in conversations with technology buyers, at trade shows, and during countless discussions about workflow challenges. It’s a fitting analogy—a lawless, chaotic environment where workflows are anything but streamlined, resources are scattered, and collaboration suffers.
But it doesn’t have to be this way. Post-production, while complex, can transition from disorder to structure with the adoption of thoughtful creative project frameworks.
One of my favorite things to say about our media production world is that I’ve never worked in an industry that is so obsessed with the next generation of technology but is so slow to actually adopt it. Perhaps this conservative tendency is a side-effect of working with content that we see as culturally significant or valuable, or maybe it’s just the recurring 3am nightmare of the screen going black during primetime. But when industry commentators keep lauding the next new shiny thing as a game-changer, customers watch on with their hands on their hips waiting for one of their number to go first, make all the mistakes, and iron out all of the wrinkles.
Great storytelling isn’t just about what we say; it’s about how, where, and when we say it. In an era where content is consumed across a wide array of devices and platforms, delivering the right story to the right person at the right time is more complex than ever, and probably one of our industry’s biggest challenges. Content creators must adapt their storytelling to suit each platform and audience, while keeping the core message consistent.
At the Grass Valley booth at ISE 2025 in Barcelona, an entire live production was orchestrated through the Apple Vision Pro, without a single button press. Instead of relying on traditional control surfaces, operators used intuitive gestures and spatial interactions to manage live feeds, camera angles, and graphics in real time. Meanwhile, remote production tools like Sport Producer X are enabling one-person teams to deliver high-quality live events from anywhere, using streamlined workflows that were previously only possible in large-scale broadcast environments.
In the modern landscape of post-production, distributed teams face increasing challenges in maintaining seamless collaboration when working across distant locations. As productions scale and the demand for high-resolution content grows, traditional methods of file sharing and synchronization often become bottlenecks that slow down workflows and hinder efficiency. In simple terms, as productions now occupy a global footprint, the editorial process now needs a way to work and collaborate as though everyone was in the same office. GB Labs addresses these challenges by leveraging hyper accelerators, high performance local caches of media shared from the cloud, in conjunction with our block level technology, enabling remote teams to work with the same speed and efficiency as if they were all in a centralized studio environment.