Townsquare Media embraces a Wider World with automation to streamline network/barter ad management

Because WO Traffic – Radio Interchange was still in development when Townsquare converted to WO Traffic in 2016, Townsquare was faced with a choice. They could either return to manual handling of their network/barter contracts, which was a daunting prospect, or find a system to handle their barter automatically. After considering their options, Townsquare contracted to use a third-party’s system to automate their barter processes, fully intending to use it as a permanent solution. Although that system served for years as an alternative to manual dubbing, scheduling, and affidavit completion, over time Townsquare experienced challenges with some aspects of using it, especially given their high barter and cash comp volume. One challenge was the amount of manual work that was involved on the front end of the process. Townsquare had to individually build all of their network barter and cash comp orders into WO Traffic as placeholder contracts, making sure to keep up with constant changes, additions, and cancellations throughout the year. They then had to create materials and manually enter dayplaced (and often dayparted) material instructions into WO Traffic for each network order. Finally, the material numbers for each order had to be manually transferred to the third-party’s system for dubbing and affidavit completion. Townsquare estimates that the duplication of effort for the entire workflow consumed upwards of 2500 person-hours in a year, plus an additional four to six hundred hours spent every December entering new orders, or adjusting existing ones, to match the networks’ contracts for the following year.

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Bonneville streamlines A/R Collections with WideOrbit

Bonneville identified the need to automate and centralize their billing and payments procedures. They wanted a solution to streamline payments including cash-in advance transactions and to centralize client-specific activity for improved communication regarding receivables. After implementing a well-known collections management software package, Bonneville realized that there were needs specific to the media industry that could not be addressed with this industry-agnostic solution. Furthermore, their advertiser clients found the payment portal complicated which led to virtually full abandonment and extended delays. Bonneville had zero visibility into the “buy” side of the portal, so customer service also diminished. Bonneville was forced to revert to processing all payments manually.

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Maximising Video Revenues through AI – On Demand Webinar

Artificial intelligence (AI) is transforming from a competitive advantage to an essential technology in the media sector.

In this webinar, you’ll discover how AI and machine learning can drive profitable growth for your organisation beginning now. Learn how leaders across business functions use AI to:

  • Engage customers
  • Wrangle big data
  • Improve efficiency
  • Maximise video revenues

Brought to you by Symphony MediaAI, a technology company with 30 years of media experience and deep roots in AI innovation.

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