Social media as a marketing tool is still in its infancy; we all know we need to embrace it but there is no textbook on how to use it successfully; some will tell you it’s black art, others a science project.

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Put your hand up if you’re bored of virtual events! Most of you are sitting at your home desk with your hands held high. As restrictions slowly ease we’re seeing plans for more in-person and hybrid events in place for Q4, particularly with IBC and NAB on the move, and we’re all hoping that we’ll get to walk through the gates of a conference centre as soon as it’s safe to do so.

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Download our guide to creating and delivering virtual or hybrid conferences and events - exploring cloud-based solutions, audience engagement strategy, and seamless production workflows.

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The lifecycle of a story in the media world today is increasingly short. Sparking the interest of your audience, gaining their attention with exciting and important stories as well as being first to publish are key goals for all media organisations.  As a broadcaster in a modern mass media consumption space, one has to keep up with the end-users’ constant demand for fresh content around the clock and hold a reputation as the first platform that reports breaking news stories.

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The time when news broadcasters used social media as a ‘nice-to-have’ publishing platform has well and truly passed. Digital OTT and social media platforms are now mainstream and are the front line in the battle for audiences. Wildmoka has produced a report that analyzes the social media strategies adopted by the following nine major news broadcasters during the week of the 2020 US Elections: NBC News, MSNBC, CNBC, Fox News, ABC News, CBS News, CNN, as well as two leading European broadcasters, Sky News (UK) and Altice BFMTV (France).

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Spectator sports are most engaging when audiences don’t know what’s going to happen next. For the sports broadcasting industry itself, the playing field in which they operate has undergone many exhilarating changes over the last few years. In many cases, these have been accelerated and exacerbated by the Covid-19 pandemic. As stadiums and venues that were once packed with excitement and atmosphere have been forced to close, we’ve witnessed the increasing significance of over-the-top (OTT) platforms becoming the digital delivery system for the enjoyment and adrenaline sports fans around the world have been missing.

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How Sports Venues are Adapting and Thriving Despite the Effects of COVID-19 Energy, rivalry and victory—the trifecta of elements for an exciting match, no matter the sport. Over the recent years, these aspects have been key components in the sports venue playbook of innovation as they were faced with having to transform the way they did business. Their goal? To create an immersive, energetic and memorable experience that would not only entice fans to attend events in person but also leave them looking forward to coming back again.

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Latest EVS VIA and Media Infrastructure solutions underpin BLAST’s new mobile esports production flypack BLAST the global esports media network delivering world class entertainment experiences, has selected EVS’ market-leading VIA and Media Infrastructure solutions as the backbone of its new esports production flypack. The mobile solution is designed so that BLAST can produce its own live gaming events in-house. With the Covid-19 lockdown impacting mass gatherings, the flexibility of the EVS live production workflow is enabling the esports giant to put on online-only events instead.

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How Never.no’s cloud-based platform Bee-On powered the conversation for ITV’s The Martin Lewis Money Show Live.

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