In the last decade alone, live video experience has made huge strides with the introduction of ultra-high definition (UHD) TV in 2012 and its subsequent progress to 8K. Apart from the proliferation of camera technology, advancements in digital video imaging have had a major role to play in the evolution of video capture resolutions. With UHD content fast becoming a mainstay among consumers, broadcasters and production houses are looking to enhance other critical aspects of the live video streaming experience such as greater dynamic ranges, broader color gamut, and faster picture capture rates.
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COVID-19 has ripped through the global economy. As people adjust to the new reality of social distancing and remote working, consumer behavior too, has transformed. And, as a majority of global population self-isolates at home , media consumption levels have gone through the roof. According to a recent report from Global Web Index, 87% of US consumers and 80% of UK consumers revealed that they are consuming more content than ever before.
Unfortunately though, these high media utilization rates come at a time when new content production— from live sports to sitcoms and movies—has come to a grinding halt. Cast and crew members are now safely ensconced in their homes, often in separate countries.
But there’s good news too. Progressive incumbents in the media industry have taken creative approaches to cater to viewer demand. For instance, traditional sports are increasingly turning to virtual competitions to keep their fans, sponsors and broadcasters engaged. Major sports and Esports leagues are making it possible for star athletes like Kevin Durant and Charles Leclerc to participate in live tournaments. This lets supporters watch their favorite athletes live, and fills up empty airtime for broadcasters. Even celebrity talk shows are now playing out of hosts’ living rooms and bedrooms .
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Аdaptive broadcasting is gaining momentum quickly. Live TV is giving way to new services that not only adapt to the broadcasting bandwidth but also receive user feedback as well as generate and display targeted advertising. However, what spurred the broadcasting revolution was streaming, a technology that selects the best available quality. It is unnecessary to have a DVB-T2 antenna, a cable run to your household, or a satellite dish on your balcony to receive such broadcasts: all you need is your favorite gadget, such as a smartphone, a tablet, a laptop, or an in-car multimedia system. These broadcasts have a low buffering capacity for guaranteed delivery of the content and can even tolerate having the user temporarily exit the coverage area.
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In this IABM TV interview, Holger Noske (VP Broadcast Solutions, Arvato Systems) and Erik Åhlin (Co-Founder, Vidispine) discuss the recent announcement that the product portfolios of Arvato Systems and Vidispine will be combined under a relaunched Vidispine brand.
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How are sports organizations meeting current content demands? Can you do the same by building an active archive for content repurposing?
What is going on right now in sport’s video is giving us a good glimpse of what it takes to run live broadcasts today. Major League Baseball (MLB), the National Basketball Association (NBA) and the Ultimate Fighting Championship (UFC) are adapting. What fans don’t see are the various processes and procedures the staff and crew must follow to abide by what seem to be continually changing requirements. What is really interesting are the different approaches and resulting production value.
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Q&A with Frank Jachetta, President, MultiDyne
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Consumers’ insatiable and growing demand for streaming media on ever-greater numbers of OTT platforms offers fantastic opportunities, as well as daunting challenges, for content providers. The goal is to deliver high-value content tailored to the specific requirements of each platform, including multi-language transcriptions and compliant closed captions, and to do it as fast and efficiently as possible. Speed and efficiency are especially important in a news and entertainment environment, where every second counts in delivering breaking stories.
As one of the premier entertainment news sites with a focus on Hollywood, this Digital Nirvana client recently signed on as a short-form content provider for Quibi.
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Amagi is a next-generation media technology company that provides cloud broadcast and targeted advertising solutions to broadcast TV and streaming TV platforms. Amagi enables content owners to launch, distribute and monetize live linear channels on Free-Ad-Supported TV and video services platforms. Amagi also offers 24x7 cloud managed services bringing simplicity, advanced automation, and transparency to the entire broadcast operations. Overall, Amagi supports 350+ channels with deployments in over 40 countries. Amagi has offices in New York, Los Angeles, and London, broadcast operations in New Delhi, and an innovation center in Bangalore.
This year, live streaming is forecast to account for 82% of all internet traffic. Whether it’s Esports, a live video from your favourite Instagram influencer or a brand new product launch, live streaming is here to stay.
If you’re looking to start live streaming, you’ll want to strike the right balance between factors like price, functionality and compatibility. We’ll help to run you through some starting points when it comes to choosing live broadcasting software for the first time.
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Who would have thought that virtual concerts would become the norm in 2020?
As the world adjusts to steadily lifting quarantines and social distancing measures, we wanted to take a look back at some of the initiatives that musicians and general purveyors of sound took to bring us joy and keep us entertained during testing times. Recent events have forced many industries out of their comfort zones. We have been left constantly amazed at some of the examples of innovation, flexibility and resilience displayed by industries that had to adapt - or potentially face long-lasting economic consequences.
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