Video streaming is growing at a rapid pace, gaining more and more viewers from legacy broadcast. To keep up with their growing investment in content, video service providers need to find effective methods to boost content monetization, and targeted advertising is one way to do that. Enabled by ABR streaming, targeted advertising allows service providers to seamlessly deliver video ads into streamed content to create additional revenues.
Greater than the sum of our parts
Almost six months after Take 1’s acquisition by Unicorn company, Verbit, Take 1 CEO, Louise Tapia, provides an insight into how the team is collaborating with their fellow media and entertainment sector specialists at sister company, VITAC, to provide end-to-end accessibility services.
Content Choice and Sustainability
In recent years, the choice of video services has multiplied, as large media organisations add a plus symbol to their established brands and roll out new platforms. In addition, many incumbents in the VOD space are now supplementing their main subscription models with AVOD options. In some cases, these ad-funded tiers will be differentiated with new content, but at the very least they will require new versions of the original media files with markers for ad insertion. Linear TV has not been left behind, evolving its offering with more content choice, and diversifying with themed FAST channels.
Telestream: ARGUS
ARGUS is a new product from Telestream that represents the next step in centralized video monitoring management. It was developed in response to the needs of OTT service providers who require large scale comprehensive monitoring of their entire distribution network. ARGUS enables automated surveillance of each video transition point with data aggregation from monitoring probes across the video delivery chain and provides deep dive analytics data that enables service providers to quickly identify the source of video quality issues and their root causes. Without a system like ARGUS, service providers are effectively blind when locating problems across the delivery chain.
Spectra Logic: Spectra Vail
Spectra Vail® is a distributed multi-cloud data management software that unifies and simplifies data access, usage and protection across on-premises storage, multiple clouds and storage platforms. For media organizations managing digital assets in a distributed workflow, Spectra Vail software allows users to leverage on-premises applications and native cloud services no matter where content is created or stored, fostering collaboration by providing universal access to data in a single namespace and automating digital asset placement across multiple clouds and sites.
ATTO: BaM Shortlist – Store
ATTO ExpressNVM™ NVMe switched host adapters offer the scalability, flexibility and management capabilities that broadcast and post production enterprises need to create next-generation NVMe storage.
Rohde & Schwarz: BaM Shortlist – Publish
TH1 from Rohde & Schwarz takes a radical approach to high-power transmitters, reducing energy consumption, increasing resilience and unlocking new revenues.
Ateme: BaM Shortlist – Publish
Ateme’s 5G streaming solution can take the video experience to a new level, by leveraging the high bandwidth, low latency, Mobile-access Edge Computing and programmability of the 5G network.
Pixotope: BaM Shortlist – Produce
Pixotope is at the forefront of democratizing virtual production and empowering content creators with accessible solutions for boundary-pushing immersive storytelling. Our XR Edition, based on our award-winning virtual production graphics software, was developed in response to the growing use of LED volumes in virtual production and the resulting need for hardware optimization as well as simplified, efficient, and resilient workflows. XR Edition removes the need for bespoke set ups and proprietary hardware to power extended reality (XR) workflows and environments. The result is an off-the-shelf software solution featuring a range of purpose-built tools that simplify setup and operation.
Imagine Communications: Imagine Aviator
Aviator is a cloud-native platform that enables broadcasters, MVPDs and digital-first providers to plan, make and monetize premium-quality, ad-supported linear and Connected TV (CTV) content from a single, unified platform. This ground-breaking platform draws on Imagine’s broad experience in ad tech, video infrastructure and playout automation to create an entirely new approach to setting up, running and monetizing channels simply, quickly and cost-effectively.
