The two basic premises of broadcasting haven’t changed for the last 100 years or so. One, give viewers compelling programming and they’ll watch. Two, effective monetisation is critical for supporting all that programming.
Eyeing up new revenues with addressable advertising
Monetizing OTT Services Through Targeted Advertising in ABR Streaming
Video streaming is growing at a rapid pace, gaining more and more viewers from legacy broadcast. To keep up with their growing investment in content, video service providers need to find effective methods to boost content monetization, and targeted advertising is one way to do that. Enabled by ABR streaming, targeted advertising allows service providers to seamlessly deliver video ads into streamed content to create additional revenues.
Imagine Communications: Imagine Aviator
Aviator is a cloud-native platform that enables broadcasters, MVPDs and digital-first providers to plan, make and monetize premium-quality, ad-supported linear and Connected TV (CTV) content from a single, unified platform. This ground-breaking platform draws on Imagine’s broad experience in ad tech, video infrastructure and playout automation to create an entirely new approach to setting up, running and monetizing channels simply, quickly and cost-effectively.
Comcast Technology Solutions: BaM Shortlist – Manage
Adthos: Changing the face of audio advertising
Content Chain Trends: Content Distribution & Monetization
Highlights: The significant growth of streaming platforms has accelerated the adoption of different technology business models in distribution while hitting legacy revenues.
How to monetize an OTT platform
The television viewing experience has changed in many ways over the last few decades, with several trends that improve the quality of the experience (QoE).
The evolution of a regional TV and advertising system
This narrative begins in 2006. One of the more forward-thinking European broadcasters began the search for a system to take their single national feed, that was funded through traditional ad break advertising, and produce just over 30 variants of this channel. Every channel (regional feed) would now include some regional advertising content, replacing the national advertising breaks at specific times of the day. Starfish Technologies was awarded the contract to design and supply this system. It was implemented using SDI based technology located at each of the regional distribution hubs, the majority of which were unmanned. This system worked well and generated a significant additional revenue stream, so the broadcaster requested an ‘upgrade’ to this system that would also enable local news bulletins and late changing schedules to be inserted into every regional feed. These requirements were best implemented by moving to a centralised architecture and building a complete regional channel system located at its main transmission centre. The first centralised Starfish Technologies system went live in 2009 and again proved reliable, commercially rewarding and with the significant benefit of providing viewers with locally relevant news content.
In Conversation with Monterosa
We are joined by Tom McDonnell, CEO at Monterosa to hear how they create premium interactive experiences fast and at scale along with the biggest challenges that their clients in sport and media have faced over the last 15 months.
Tom tells us how their clients are able to generate new revenue streams along with their plans for the coming months and years.
