AI-Based Closed-Captioning Solution for New Streaming Platform Requirements

In the past couple of years, consumers’ insatiable and growing demand has increased content consumption over streaming media. We have witnessed a barrage of new players launching streaming services into the market. Recent examples include the launch of Quibi and Peacock in April 2020, and HBO Max is planning to expand into Latin America by June 2021. The increasing demand has left content creators and owners to scramble for new or repurposed content for these platforms while meeting the platform’s standards in video and corresponding metadata. This critical metadata includes closed captions and, as is the case with video, closed captions must meet standards and style guides mandated by individual streaming platforms.

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Accelerating the Move to Remote & Virtualised Workflows

Over the last three decades, we’ve seen a shift from specialised units for various video and audio functions, to high performance hardware platforms which can be repurposed on-the-fly to support any AV processing, and now to virtualized media applications and microservices which can be spun up and deployed (and paid for) only when you need them.

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IABM Report in partnership with Dell Technologies – Media Factory Economics

This report delves into one of the major long-term drivers of change in the media industry, identified by IABM in its Special Report published in September 2020: viewing technology only as an enabler. The research puts the spotlight on this specific structural driver of industry change, analyzing the ultimate business, technical and creative values that technology is enabling as well as one of the rising operating models behind them: the cloud model. Our main objective is decoding these topics to shed more light on the economics underpinning media factories.

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Media Tech Intelligence Update at BaM Live!™

This is a collection of presentations that the IABM Insight & Analysis team delivered at at BaM LIVE!™ June 2021. The presentation cover the topics listed below.
  • Americas Regional Trends
  • Digital Transformation in Media: The Stats
  • Decentralized Production Models: Effects on Media Tech Investment
  • Media Convergence: Current & Futuristic Perspectives

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Stream BIGGER

Large streaming providers have deployed a dual growth strategy of reaching new audiences via Direct to Consumer (DTC) offerings sold to individual consumers and reaching these audiences seamlessly via sell-through on cable/telco and aggregation platforms. They can successfully execute this strategy through a substantial investment in homegrown solutions and custom integrations into telco/cable/aggregator platforms. Moreover, their investment is justifiable in the context of the extensive content library they own and the enormous global reach of services they can deliver.  More niche content owners are now faced with the challenge of executing a similar strategy with a vastly reduced budget – but how can they achieve this and remain competitive in the market?  Do they follow the same strategy as the industry leading streamers?  Also, what does their streaming platform need to deliver in terms of consumer experience and how can they engage sports and event fans on the scale they need? 

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The Subtleties of Synopses

Since the advent of social media, most people have begun to appreciate how much - or how little - it is possible to say when writing with a very limited number of characters. If you work writing synopses for Media and Entertainment metadata - the likelihood is you knew that already. The movie synopsis turns short-form writing into a fine art. The standard length for a linear EPG (Electronic Program Guide) is 180 characters - not much longer than a single Tweet. Streaming platforms might give you 250 characters to work with. This is all the real estate that you have to sell this media to your audience and convince them to watch - a single sentence, two at most - and perhaps a couple of seconds before they make their decision or flip the channel. This is why you really need to make your synopses count!

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Exciting times ahead for the media and entertainment industry

The pandemic has pushed the world to digitalise almost all industries – from the use of digital video solutions replicating a retail purchase, to remote production within the entertainment sector. In this blog Dhaval Ponda, Global Head, Media and Entertainment Services, Tata Communications, discusses the changing landscape of the sports and entertainment industry and the tech-enabled exciting times that lie ahead.

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