Event-based television is becoming increasingly important for channel originators, broadcasters and content owners. Beyond examples of sports and news, these events also include the latest release of a cliffhanger drama or millennial reality TV programs. The huge followings attracted by this type of programming and content underline just how important these scheduled TV events are. Missing out on the latest plot line reveal or who is ‘out’ via social media is now just as critical as not knowing the latest sports scoreline.
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Over the years, cord-cutters have created an erosion in the number of People Using Television (PUT), as that number has dwindled. Many in the industry have complained that Nielsen hasn’t kept up and isn’t accurately capturing the reality of current viewing behavior. Nielsen has listened and as announced in November of 2020, they are now adding Broadband-Only (BBO) homes to their measurement. This change only affects local broadcast measurement, as BBO was implemented for national numbers in Q4 2013.
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Fifty years ago, back when my father built our cabin off-grid by hand, sustainability was called environmentalism and considered hippy, not hip. In that time global energy consumption has increased 173%, in an ever-upward trend – until COVID-19. As of the 28th of April, 54% of the global population was in some form of lockdown. Global energy demand declined 3.8% in Q1 2020, with full-lockdown countries experiencing an average 25% decline in energy demand per week, and those in partial lockdown 18%.
Paul Massara, former CEO of npower and fellow Board Advisor to iSIZE, who deliver machine learning bitrate and energy reduction and perceptual quality enhancement for video, notes that, “At the same time, global carbon use has reduced around 5% as economies have slowed and airplanes have remained grounded. And yet if we are to hit our net zero targets and keep global temperature rises to less than 2%, we require a 7% year on year reduction in carbon, year in year out. The challenge is to achieve such carbon reductions without a crashing of the world economy.”
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This blog is based on a presentation made by Dr Yiannis Andreopoulos of iSIZE, as part of the Stanford Compression Workshop 2021.
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The pandemic saw swathes of the global population confined to their homes leading to an unprecedented spike in content consumption that has accelerated the future of Over-The-Top (OTT) streaming services and Connected TV as we know it.
With OTT and Connected TV users hungrier for content than ever before, brands have been fiercely competing within the increasingly competitive market to deliver more for users, with 2020 being the year that reshaped the future of OTT and CTV for good.
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Discover the benefits of OTT and CTV for brands, advertisers and consumers in an industry in the phase of unprecedented growth.
OTT (Over The Top) and CTV (Connected TV) are currently in a phase of unprecedented growth, and with the impact of COVID-19, viewing habits have changed dramatically. OTT and CTV are the future and there has never been a more exciting time for brands, advertisers and consumers to reap the benefits of what this burgeoning landscape has to offer. In the following blog, we look at the difference between both OTT and CTV and delve deeper into the benefits of these technologies.
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Connected TV is in one of its most exciting phases of growth, with more content choice than ever at our fingertips. It is apparent that televisions are still staples within homes, and with Smart TVs and set-top boxes like Roku and Apple TV changing the face of television as we know it, users have never had so much choice of OTT content. This is why the User Experience (UX) and User Interface (UI) is of paramount importance when trying to attract users to your TV application.
It is key to note that designing for Connected TV requires a unique set of considerations in comparison to designing for web and mobile as it is still a relatively new area, and the following blog will delve deeper into the fundamentals of designing for TV that you should consider.
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We are joined by Sergio Grece (CEO) and Yiannis Andreopoulos (CTO) from iSIZE to discuss how they have recently raised $6.3 million in funding in order to tackle the environmental impact of streaming. We hear more about the impact of streaming and the challenges the industry is facing along with how iSIZE are helping customers to tackle these challenges and to help reduce their carbon footprint.
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Think of the last movie you streamed. There must have been clothing, an accessory, or a food product that you saw on screen and couldn’t resist the temptation of buying. For instance, the elegant gown that Emma Watson wears in the movie Little Women or the watches that Robert Downey flaunts on the screen.
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Quantiphi’s Video Similarity-powered solution offering enables Media, Sports and Gaming Enterprises to dramatically transform their content management, save on cloud expenses and automate content operations.
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