Consumers do not care how content gets delivered to them. They want to watch what they want, where they want. But they do expect a certain level of quality and performance and will quickly move on to the next provider if this is not delivered.
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With more people watching films and episodic TV drama on streaming services such as Netflix and Amazon, OTT is coming ever closer to dislodging linear television as the dominant vehicle for video and media distribution. Mediaproxy chief executive Erik Otto outlines the technological challenges of this and looks at why monitoring streamed outputs is crucial to guarantee the viewing experience.
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No, this isn’t a paean to Canned Heat’s “Let’s Work Together”, but it could be the unofficial theme song for an industry that is going through a major period of transition.
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The world of OTT has seen a rapid evolution in the past years, and the Covid-19 pandemic only accelerated this growth as access to news and content became the unconditional form of entertainment to many households during the most severe of lockdown restrictions.
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In the fast-paced world of live video production, broadcasters and OTT providers are always looking for ways to accelerate their workflows while controlling costs. SaaS-based solutions are just what the doctor ordered.
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Craig Harvey, VP, APAC, Deltatre reflects on the evolving OTT landscape in APAC, and identifies trends that will characterise the industry in the region in the months and years to come.
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The video streaming industry is in the midst of an evolution, with several challenges facing service providers. Yesterday, service providers were focused on providing stable and robust streaming services. Today, they are looking to match streaming QoE with broadcast QoE, at scale. In the future, personalization and contextualization will be the norm, combined with a high degree of agility.
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The television viewing experience has changed in many ways over the last few decades, with several trends that improve the quality of the experience (QoE).
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After millions of people streamed more TV than ever during the pandemic, audience expectations have evolved.
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In this IABM TV interview, Johan Bolin (CTO, Agile Content) discusses the monetization of OTT services as well as their 2021 acquisitions, including Edgeware.
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