| Consumer data analysis |
Analyze consumer data to maximize attraction, retention and revenue by selecting appropriate content, services, consumer products and marketing strategy.
Verspective Analytics
Verspective Analytics offers powerful new business intelligence functionality for deeper insights
Verspective Analytics
Monetize » Analyze Data » Data Analytics » Consumer data analysis »
The brand-new Verspective Intelligence solution marks significant enhancements for video service providers to maximize their network performance and optimize subscriber experience in order to further monetize their services.
Video analytics tools are essential to the decision-making capability of various departments of a video service provider. Operations and Engineering teams need real-time analytics tools to analyze Quality of Service (QoS) and viewers’ Quality of Experience (QoE), to detect and correct inefficiencies and, ultimately, reduce operational costs. Business users can leverage historical data to better understand content consumption and viewing behavior, identify opportunities to increase viewer engagement and revenue, optimize ad slot pricing, and reduce costly subscriber churn.
However, the challenge faced by today’s video service providers is that they are currently using problem-specific analytics tools that create disparate data silos. More often than not, they are sitting on terabytes of data stored in silos scattered across the organization. For example, they might be using website analytics to get an aggregate view of their traffic, a QoE tool to measure the subscriber\'s perception of the service, a QoS tool to measure performance of the delivery platform, and a BI tool as a way to connect these multiple sources. Furthermore, there is no clear connection on how to develop insights into specific data-driven actions that improve the business.
To maximize the power of this data, service providers need a solution that can collect, aggregate and analyze it in the most secure fashion while complying with mandated and self-directed privacy practices. In short, they need to unlock actionable business intelligence.
Leveraging robust and secure data aggregation methods, Verspective Intelligence enables service providers to be better informed by providing a data environment for collaboration. It collects and presents data from a variety of systems including set-top boxes (IPTV and DVB-IP hybrid), all kinds of OTT devices, video on-demand (VOD) servers and content delivery networks (CDN), DRMs including Verimatrix VCAS™ and data enrichment sources, such as program schedules and metadata. It then normalizes the feed from such various subscriber data sources to provide a 360-degree view across different network and device types.
Verspective Intelligence bridges organizational silos, aggregating all gathered data into a secure cloud-based data lake while granting controlled and role-based access to each department, where roles can be individually credentialed. Users can also build and modify visualizations to answer QoE and QoS questions as they arise.
Verspective Intelligence allows for a more precise method of segmenting the subscriber audience based on how they engage with the service. Service providers are able to more effectively address potential problems and uncover upsell opportunities in order to reduce churn and increase ARPU with powerful off-the-shelf and customizable reporting tools. The solution also accurately collates content usage and consumption analytics data from downstream operator sites, which offers a level of unprecedented visibility for content owners.
Off-the-shelf dashboards and visualization tools offer historical reporting that can be drilled into audiences, content, consumption, and overall service performance. The intelligence and dashboard portal provides an enhanced visualization engine with expanded customizable reporting tools that can analyze audience engagement, acquisition, retention, content performance and consumption behavior analysis – to name a few.
Video analytics tools are essential to the decision-making capability of various departments of a video service provider. Operations and Engineering teams need real-time analytics tools to analyze Quality of Service (QoS) and viewers’ Quality of Experience (QoE), to detect and correct inefficiencies and, ultimately, reduce operational costs. Business users can leverage historical data to better understand content consumption and viewing behavior, identify opportunities to increase viewer engagement and revenue, optimize ad slot pricing, and reduce costly subscriber churn.
However, the challenge faced by today’s video service providers is that they are currently using problem-specific analytics tools that create disparate data silos. More often than not, they are sitting on terabytes of data stored in silos scattered across the organization. For example, they might be using website analytics to get an aggregate view of their traffic, a QoE tool to measure the subscriber\'s perception of the service, a QoS tool to measure performance of the delivery platform, and a BI tool as a way to connect these multiple sources. Furthermore, there is no clear connection on how to develop insights into specific data-driven actions that improve the business.
To maximize the power of this data, service providers need a solution that can collect, aggregate and analyze it in the most secure fashion while complying with mandated and self-directed privacy practices. In short, they need to unlock actionable business intelligence.
Leveraging robust and secure data aggregation methods, Verspective Intelligence enables service providers to be better informed by providing a data environment for collaboration. It collects and presents data from a variety of systems including set-top boxes (IPTV and DVB-IP hybrid), all kinds of OTT devices, video on-demand (VOD) servers and content delivery networks (CDN), DRMs including Verimatrix VCAS™ and data enrichment sources, such as program schedules and metadata. It then normalizes the feed from such various subscriber data sources to provide a 360-degree view across different network and device types.
Verspective Intelligence bridges organizational silos, aggregating all gathered data into a secure cloud-based data lake while granting controlled and role-based access to each department, where roles can be individually credentialed. Users can also build and modify visualizations to answer QoE and QoS questions as they arise.
Verspective Intelligence allows for a more precise method of segmenting the subscriber audience based on how they engage with the service. Service providers are able to more effectively address potential problems and uncover upsell opportunities in order to reduce churn and increase ARPU with powerful off-the-shelf and customizable reporting tools. The solution also accurately collates content usage and consumption analytics data from downstream operator sites, which offers a level of unprecedented visibility for content owners.
Off-the-shelf dashboards and visualization tools offer historical reporting that can be drilled into audiences, content, consumption, and overall service performance. The intelligence and dashboard portal provides an enhanced visualization engine with expanded customizable reporting tools that can analyze audience engagement, acquisition, retention, content performance and consumption behavior analysis – to name a few.
Limelight Video Platform
Manage, publish, syndicate, measure, and monetize web video fast and with ease.
Limelight Video Platform
Monetize » Analyze Data » Data Analytics » Consumer data analysis »
Limelight Video Platform is the fastest and most intuitive way to manage and distribute online video to media devices everywhere. Engage web audiences with immersive video content. Track performance and collect valuable metrics from your viewers. The power and simplicity of Limelight Video Platform lets you manage, publish, syndicate, measure, and monetize web video with ease. Upload your source file and our transcoding services automatically handle video format conversions and publishing steps required for optimized viewing on any device, anywhere. The video platform is integrated with the global Orchestrate Platform to deliver the high-quality viewing experience audiences expect.
Insight
NAGRA Insight helps operators make better strategic decisions, drive their business more effectively
Insight
Monetize » Analyze Data » Data Analytics » Consumer data analysis »
NAGRA Insight leverages big data and AI to drive every aspect of an operator's business, predict the individual behavior of TV viewers such as propensity to churn, to purchase a package or to consume specific content, every day, at scale. NAGRA Insight helps operators make better strategic decisions, drive their business more effectively and improve their business line. It provides a lasting impact on the operators’ four critical areas: subscriber value, content, operations, advertising.
- Boost subscriber value: NAGRA Insight recommends the most relevant actions to acquire and retain subscribers, upsell, and offer the best price and package content. It provides precise data on service usage, on a per-subscriber basis, in real time and also enables the operator to optimize the user interface and the customer experience.
- Improve content management: with NAGRA Insight, service providers can increase the usage of their services through individual recommendation. NAGRA Insight also enables them to quantify the value of every content asset, in order to better program, package and negotiate.
- Drive operations: NAGRA Insight optimizes resource-intensive areas especially regarding device management and software update roll-out. It also aggregates data from all networks to increase speed of diagnosis of network issues, keep CDN costs under control and manage the quality of video displayed on OTT services.
- Increase advertising efficiency: NAGRA Insight increases programmatic TV advertising revenues. It delivers linear slots inventory and valuation and enables audience qualification, advertising attributes, demographics and interests. As a result, advertising is more precise, targeted, efficient and cost-effective.
AI Powered Brand Visibility Measurement
Measure the ROIs on brand placement for parameters like screen time, screen share, placement etc.
AI Powered Brand Visibility Measurement
Monetize » Analyze Data » Data Analytics » Consumer data analysis »
Smart Analytics is an AI-powered solution which allows media companies to track and measure the true ROI for brand sponsorships at live sporting events. It enables data-driven decision-making for sponsors by retrospective analysis of past content to devise effective brand placement and investment strategies for digital branding & promotion.
Unlock New Revenue Opportunities - Enable content monetization opportunities by creating brand-specific highlights through video footage and pictures used in media reports."
Unlock New Revenue Opportunities - Enable content monetization opportunities by creating brand-specific highlights through video footage and pictures used in media reports."
AI Powered Content Performance Analysis
Unlock data-driven insights into audience preferences with an AI-assisted solution
AI Powered Content Performance Analysis
Monetize » Analyze Data » Data Analytics » Consumer data analysis »
Smart Analytics is a customised AI offering which extracts deep content features and matches it with content performance parameters to allow media organisations to take more data-driven decision around their content. Media companies have realised that they need to move beyond analysing content performance solely on the basis of 3rd part viewership data or user metrics on platforms. This approach leads to a one-dimensional understanding of a program's performance without giving much insights about the content itself - Genre, emotions, character duration and specific objects of interests.
Gain insight into audience preferences - Enables broadcasters to comprehend if their efforts in giving a direction to the show resonate with a positive impact on viewership for diverse target customer segments.
Unlock Competitive Analysis - Get an in-depth comparative viewership analysis for your programme or slot against those of your competitors.
Gain insight into audience preferences - Enables broadcasters to comprehend if their efforts in giving a direction to the show resonate with a positive impact on viewership for diverse target customer segments.
Unlock Competitive Analysis - Get an in-depth comparative viewership analysis for your programme or slot against those of your competitors.
Paywizard Singula
Monetize » Analyze Data » Data Analytics » Consumer data analysis »
Paywizard Singula™ is an AI-driven subscriber intelligence platform that empowers pay-TV and OTT providers to take a sophisticated data-driven approach to customer engagement. Drawing on all available customer data - including billing, viewing and behavioural information – Singula™ generates a single customer view of each subscriber, then identifies the next best action operators can take in real-time at key stages of the customer journey; such as a personalised offer or communication via an app, email, social and more. Singula™ then uses AI and machine learning to generate ongoing insight - helping operators to win new customers, grow revenues and reduce churn.
Discovery
Veritone Discovery, offers a Comprehensive, Customizable Analytics Suite for Audio and Video Data.
Discovery
Monetize » Analyze Data » Data Analytics » Consumer data analysis »
Veritone Discovery, aiWARE’s explorer tool, offers a Comprehensive, Customizable Analytics Suite for Audio and Video Data and lets you dissect media files and streams with multivariate cognitive search for both onetime and automatic watchlist-driven analytics.
Veritone Discovery gives you the ability to quickly search a broadcast for spoken words, faces, logos, objects, sentiment, and more in near-real-time. Discovery reduces manual tasks through automated watchlists for events, highlights, mentions, clients, and more with curated content sent straight to your inbox.
VSNExplorer BI
Transforms all metadata related to any media file into valuable information for a company
VSNExplorer BI
Monetize » Analyze Data » Data Analytics » Consumer data analysis »
VSNExplorer Business Intelligence (BI) module transforms all metadata related to any media file into information capable of creating real value for a company. This solution presents all the information and data in a simplified way so that they can be easily analyzed and used to propose actions to increase efficiency and content ROI. VSNExplorer BI generates reports, graphics and detailed analytics, both automatically or manually generated, based on the information detected from media assets available in a MAM system, analyzing the performance of a specific company and assisting in the decision-making process.
VSNExplorer Business Intelligence (BI) module has been specifically designed for broadcast and media environments. Thanks to VSNExplorer BI module, users can extract all the information related to media assets, media quality control processes, traffic, transcoding, and many others, presenting all the selected data in a wide variety of graphics and analysis reports. This way, companies can count on reliable information for their decision-making processes and business performance analysis, no longer needing to create those reports manually or through third-party systems, saving time and resources.
These reports can be customized according to each user or department’s needs, combining both automatically generated reports with customized graphics, thus accessing the precise information they need with information related to overall company performance segmented by geographical area. This system also allows users to monitorize their company’s performance from one single dashboard, granting users and managers more control over its evolution and corporate history.
Thanks to the clean and attractive presentation of data detected directly from any broadcast system, VSNExplorer BI module thoroughly analyzes the real performance of any content, media file, workflow, or use of any resource available for a specific broadcast and media company. All this information represent a real value for any company or corporation willing to improve its business processes and identify new business opportunities.
VSNExplorer Business Intelligence (BI) module has been specifically designed for broadcast and media environments. Thanks to VSNExplorer BI module, users can extract all the information related to media assets, media quality control processes, traffic, transcoding, and many others, presenting all the selected data in a wide variety of graphics and analysis reports. This way, companies can count on reliable information for their decision-making processes and business performance analysis, no longer needing to create those reports manually or through third-party systems, saving time and resources.
These reports can be customized according to each user or department’s needs, combining both automatically generated reports with customized graphics, thus accessing the precise information they need with information related to overall company performance segmented by geographical area. This system also allows users to monitorize their company’s performance from one single dashboard, granting users and managers more control over its evolution and corporate history.
Thanks to the clean and attractive presentation of data detected directly from any broadcast system, VSNExplorer BI module thoroughly analyzes the real performance of any content, media file, workflow, or use of any resource available for a specific broadcast and media company. All this information represent a real value for any company or corporation willing to improve its business processes and identify new business opportunities.
RESOLVE
A highly flexible workflow and process toolkit that can be tailored to your unique requirements.
RESOLVE
Monetize » Analyze Data » Data Analytics » Consumer data analysis »
Complete Integration
RESOLVE allows multiple processes to come together as one integrated workflow, including processes managed in other systems.The RESOLVE Framework provides the following ‘Features and Functionality’ available in all modules.
RESOLVE allows multiple processes to come together as one integrated workflow, including processes managed in other systems.The RESOLVE Framework provides the following ‘Features and Functionality’ available in all modules.
- Multiple field types, relationships and validation dependency options
- Configurable modules and templates
- Each ticket can have its own workflow and/or be part of a system wide workflow involving inter- relationships
- Enforce security by tiered, group access control across all ticket types
- Notification settings – automated E-mail to individuals or groups
- Comments and attachments for all documents – stored centrally
- Group inheritance allowing for different levels of users (basic up to super user)
- 3rd party accessibility (and access control in line with security policy)
- Multiple user interfaces
- Geo-data presentation of information
- Graphical reporting dashboards
- Extensive data querying and reporting options
- Export to multiple file types or formats including XLS, PDF, XML, PDF, CSV or custom format
- Audit logs track all changes to your data Highly configurable status workflow engine Validation rule setsAPI gateway access
ILLUMINATOR
Providing data management and analytics via a configurable and customisable software toolkit.
ILLUMINATOR
Monetize » Analyze Data » Data Analytics » Consumer data analysis »
Gaining control
Information is your greatest asset. ILLUMINATOR gives access to the key data that is vital to your business performance, presented in a way that is easy to visualise and interpret. Users access data through a client customisable control layer, known as a workspace, which sits on top of the core ILLUMINATOR framework. This allows the software to be tailored to exact client’s needs. The workspace provides users access to any data, whether mastered within ILLUMINATOR’S extensible database, or resident externally in other systems.
ILLUMINATOR allows users to view and manage data from legacy or difficult to maintain datasets, in a single environment. It can consume data in many formats reducing the need for multiple, disparate ‘data islands’ often constructed in spreadsheets, Access or bespoke SQL database solutions.
Work Together
In addition to the user defined Workspaces, the ILLUMINATOR core framework facilitates pre-built or custom functional module plugin capability. Existing modules can be adapted, or new and specially tailored modules can be created with Graphical Data’s support, to ensure you get the solution you need. These functional modules are designed to enhance the power of ILLUMINATOR, improving how users view and work with their data, on a daily basis.
All parts of the business can contribute; suppliers, contractors and customers can also engage if required. Each user has their part to play and every team member's input contributes to overall success. ILLUMINATOR’s communication features allow quick, consistent input and feedback to and from all.
Complete Integration
ILLUMINATOR allows multiple processes to come together in a single integrated workflow tool. These can include processes managed in other systems and if unified with Graphical Data’s RESOLVE software - exceptional end to end project performance improvements can be realised. ILLUMINATOR and its comprehensive toolkit are designed to manage large volumes of complex data. This can include systems procured from scratch, the re-structuring of existing databases, or the unification of data mastered elsewhere in multiple discrete repositories to provide a ‘single view of the truth’, ILLUMINATOR can deliver it all. ILLUMINATOR facilitates exceptional levels of software configuration to meet unique/specific data management requirements but can also realise these very rapidly.
Asset management databases and configuration management databases are numerous. However, ILLUMINATOR’s power is that in addition to these standard functions, it can be configured to be capable of much more. This includes integration of very unique data sets not normally managed in broad enterprise level applications.
Information is your greatest asset. ILLUMINATOR gives access to the key data that is vital to your business performance, presented in a way that is easy to visualise and interpret. Users access data through a client customisable control layer, known as a workspace, which sits on top of the core ILLUMINATOR framework. This allows the software to be tailored to exact client’s needs. The workspace provides users access to any data, whether mastered within ILLUMINATOR’S extensible database, or resident externally in other systems.
ILLUMINATOR allows users to view and manage data from legacy or difficult to maintain datasets, in a single environment. It can consume data in many formats reducing the need for multiple, disparate ‘data islands’ often constructed in spreadsheets, Access or bespoke SQL database solutions.
Work Together
In addition to the user defined Workspaces, the ILLUMINATOR core framework facilitates pre-built or custom functional module plugin capability. Existing modules can be adapted, or new and specially tailored modules can be created with Graphical Data’s support, to ensure you get the solution you need. These functional modules are designed to enhance the power of ILLUMINATOR, improving how users view and work with their data, on a daily basis.
All parts of the business can contribute; suppliers, contractors and customers can also engage if required. Each user has their part to play and every team member's input contributes to overall success. ILLUMINATOR’s communication features allow quick, consistent input and feedback to and from all.
Complete Integration
ILLUMINATOR allows multiple processes to come together in a single integrated workflow tool. These can include processes managed in other systems and if unified with Graphical Data’s RESOLVE software - exceptional end to end project performance improvements can be realised. ILLUMINATOR and its comprehensive toolkit are designed to manage large volumes of complex data. This can include systems procured from scratch, the re-structuring of existing databases, or the unification of data mastered elsewhere in multiple discrete repositories to provide a ‘single view of the truth’, ILLUMINATOR can deliver it all. ILLUMINATOR facilitates exceptional levels of software configuration to meet unique/specific data management requirements but can also realise these very rapidly.
Asset management databases and configuration management databases are numerous. However, ILLUMINATOR’s power is that in addition to these standard functions, it can be configured to be capable of much more. This includes integration of very unique data sets not normally managed in broad enterprise level applications.
DATA VIZ
Versatile analytics toolkits to help you extract business intelligence from your data creating real
DATA VIZ
Monetize » Analyze Data » Data Analytics » Consumer data analysis »
Visual Analytics Use The Power Of Graphical Dashboards And Visualisation Tools, Connected To Any Of Your Data Sources, To Deliver Actionable Business Insights You Can See Clearly.Actionable InsightsRESOLVE software tool kit will giveyou a strategic advantage in knowinghow things are running and where tofocus energy for improvement - extractmeaningful insights, identify trends andperform data analysis.Instant UnderstandingUse the output of graphical data analytics to inform your customers, board, shareholders, stakeholders, team and individuals. A picture can instantly allow faster and more aligned understanding of complex data.Streamlined ReportingSoftware tools designed to be intuitive and user friendly, giving you a fast and consistent method of publishing, accessing and maintaining key data sets. This means less time looking for lost information.
TV Business Analytics
TV Business Analytics helps enhance service delivery and consumption of services with data analysis.
TV Business Analytics
Monetize » Analyze Data » Data Analytics » Consumer data analysis »
Viaccess-Orca’s (VO) TV Business Analytics helps enhance levels of service delivery and consumption of services by optimizing business models, search, recommendation, and personalization strategies based on data analysis. The solution provides actionable insights for products, marketing, and content strategies, enabling customer engagement and revenues to be maximized.
TV Business Analytics collects events from all device types and integrates with various data types that originate in the Service Delivery Platform, personalization, audience measurement, content protection systems, and client applications practicing privacy by design, according to European privacy regulations (GDPR). Propriety analytics reports and dashboards provide the right tools to support your decisions, making the most of data across all departments.
With TV Business Analytics, users can optimize product offerings and service strategies by generating revenue top down analysis to indicate top earning services and products, targeting audience segments with the most relevant promotions and content, and increase monetization opportunities. Utilizing advance audience measurement, TV Business Analytics can help to determine the most watched types of linear and VOD content as well as obtain detailed analyses of users’ interaction with content based on content attributes such as content providers, genres, and users’ viewing attributes, including device types and more. The solution also enables tracking of the viewer’s journey with consumption attribution analysis, helping to identify the impact of conversion sources in generating usage and identifying gaps in content offerings.
Using TV Business Analytics, operators can get instant and comprehensive visibility into their business performance. By identifying the products and content viewers like, operators can improve content discovery, increase viewer engagement, increase monetization opportunities with targeted tv advertising, and reduce churn.
