| Consumer data analysis |
Limelight EdgeFunctions
Limelight EdgeFunctions
EdgeFunctions simplifies development and reduces time to production for streaming video and content delivery use cases.
Limelight EdgeFunctions is a serverless compute platform that automatically makes your code available to many edge locations around the world, executes at the network edge close to your users to ensure the lowest latency, and scales to meet demand. EdgeFunctions is ideal for customers needing to implement streaming video and content delivery use cases such as personalized streaming, access control, dynamic ad insertion, A/B testing, image manipulation, and more. It is tightly integrated with one of the world’s highest-performing video and Content Delivery Networks (CDNs). EdgeFunctions gives developers tools to boost performance, customize workflows, and scale rapidly while only paying for resources used.
With EdgeFunctions, developers are able to run their code without having to worry about the underlying infrastructure, simplifying development, and reducing time to production. It enables developers to concentrate on what they are good at: coding!
Limelight Video Platform
Limelight Video Platform
Verspective Analytics
Verspective Analytics
Video analytics tools are essential to the decision-making capability of various departments of a video service provider. Operations and Engineering teams need real-time analytics tools to analyze Quality of Service (QoS) and viewers’ Quality of Experience (QoE), to detect and correct inefficiencies and, ultimately, reduce operational costs. Business users can leverage historical data to better understand content consumption and viewing behavior, identify opportunities to increase viewer engagement and revenue, optimize ad slot pricing, and reduce costly subscriber churn.
However, the challenge faced by today’s video service providers is that they are currently using problem-specific analytics tools that create disparate data silos. More often than not, they are sitting on terabytes of data stored in silos scattered across the organization. For example, they might be using website analytics to get an aggregate view of their traffic, a QoE tool to measure the subscriber\'s perception of the service, a QoS tool to measure performance of the delivery platform, and a BI tool as a way to connect these multiple sources. Furthermore, there is no clear connection on how to develop insights into specific data-driven actions that improve the business.
To maximize the power of this data, service providers need a solution that can collect, aggregate and analyze it in the most secure fashion while complying with mandated and self-directed privacy practices. In short, they need to unlock actionable business intelligence.
Leveraging robust and secure data aggregation methods, Verspective Intelligence enables service providers to be better informed by providing a data environment for collaboration. It collects and presents data from a variety of systems including set-top boxes (IPTV and DVB-IP hybrid), all kinds of OTT devices, video on-demand (VOD) servers and content delivery networks (CDN), DRMs including Verimatrix VCAS™ and data enrichment sources, such as program schedules and metadata. It then normalizes the feed from such various subscriber data sources to provide a 360-degree view across different network and device types.
Verspective Intelligence bridges organizational silos, aggregating all gathered data into a secure cloud-based data lake while granting controlled and role-based access to each department, where roles can be individually credentialed. Users can also build and modify visualizations to answer QoE and QoS questions as they arise.
Verspective Intelligence allows for a more precise method of segmenting the subscriber audience based on how they engage with the service. Service providers are able to more effectively address potential problems and uncover upsell opportunities in order to reduce churn and increase ARPU with powerful off-the-shelf and customizable reporting tools. The solution also accurately collates content usage and consumption analytics data from downstream operator sites, which offers a level of unprecedented visibility for content owners.
Off-the-shelf dashboards and visualization tools offer historical reporting that can be drilled into audiences, content, consumption, and overall service performance. The intelligence and dashboard portal provides an enhanced visualization engine with expanded customizable reporting tools that can analyze audience engagement, acquisition, retention, content performance and consumption behavior analysis – to name a few.
Insight
Insight
- Boost subscriber value: NAGRA Insight recommends the most relevant actions to acquire and retain subscribers, upsell, and offer the best price and package content. It provides precise data on service usage, on a per-subscriber basis, in real time and also enables the operator to optimize the user interface and the customer experience.
- Improve content management: with NAGRA Insight, service providers can increase the usage of their services through individual recommendation. NAGRA Insight also enables them to quantify the value of every content asset, in order to better program, package and negotiate.
- Drive operations: NAGRA Insight optimizes resource-intensive areas especially regarding device management and software update roll-out. It also aggregates data from all networks to increase speed of diagnosis of network issues, keep CDN costs under control and manage the quality of video displayed on OTT services.
- Increase advertising efficiency: NAGRA Insight increases programmatic TV advertising revenues. It delivers linear slots inventory and valuation and enables audience qualification, advertising attributes, demographics and interests. As a result, advertising is more precise, targeted, efficient and cost-effective.
Discovery
Discovery
Veritone Discovery, aiWARE’s explorer tool, offers a Comprehensive, Customizable Analytics Suite for Audio and Video Data and lets you dissect media files and streams with multivariate cognitive search for both onetime and automatic watchlist-driven analytics.
Veritone Discovery gives you the ability to quickly search a broadcast for spoken words, faces, logos, objects, sentiment, and more in near-real-time. Discovery reduces manual tasks through automated watchlists for events, highlights, mentions, clients, and more with curated content sent straight to your inbox.
Singula® Subscriber Intelligence
Singula® Subscriber Intelligence
At Singula Decisions we are passionate about driving subscriber growth. Our 20+ years’ experience managing over 30 million subscribers for leading TV subscription businesses means we see the world differently.
We see hidden energy, a tension, a flow, a pulse between the way your service is delivered and the way that your subscribers react. Its power is to discern where your subscribers are right now, how they got there and where they are going; and what action is needed to change their behaviour. We call it subscriber intelligence.
Our award-winning Subscriber Intelligence Platform combines our team’s extensive domain knowledge and practical experience with artificial intelligence and machine learning techniques that turn your subscriber data into something so tangible that it will transform the way you engage with your subscribers.
We help you deliver sustainable subscriber growth through Brilliant Decisions and Intelligent Actions.
For more information, please visit our website and follow us on LinkedIn, Twitter, Facebook and Instagram.
VSNExplorer BI
VSNExplorer BI
VSNExplorer Business Intelligence (BI) module has been specifically designed for broadcast and media environments. Thanks to VSNExplorer BI module, users can extract all the information related to media assets, media quality control processes, traffic, transcoding, and many others, presenting all the selected data in a wide variety of graphics and analysis reports. This way, companies can count on reliable information for their decision-making processes and business performance analysis, no longer needing to create those reports manually or through third-party systems, saving time and resources.
These reports can be customized according to each user or department’s needs, combining both automatically generated reports with customized graphics, thus accessing the precise information they need with information related to overall company performance segmented by geographical area. This system also allows users to monitorize their company’s performance from one single dashboard, granting users and managers more control over its evolution and corporate history.
Thanks to the clean and attractive presentation of data detected directly from any broadcast system, VSNExplorer BI module thoroughly analyzes the real performance of any content, media file, workflow, or use of any resource available for a specific broadcast and media company. All this information represent a real value for any company or corporation willing to improve its business processes and identify new business opportunities.
TV Business Analytics
TV Business Analytics
Viaccess-Orca’s (VO) TV Business Analytics helps enhance levels of service delivery and consumption of services by optimizing business models, search, recommendation, and personalization strategies based on data analysis. The solution provides actionable insights for products, marketing, and content strategies, enabling customer engagement and revenues to be maximized.
TV Business Analytics collects events from all device types and integrates with various data types that originate in the Service Delivery Platform, personalization, audience measurement, content protection systems, and client applications practicing privacy by design, according to European privacy regulations (GDPR). Propriety analytics reports and dashboards provide the right tools to support your decisions, making the most of data across all departments.
With TV Business Analytics, users can optimize product offerings and service strategies by generating revenue top down analysis to indicate top earning services and products, targeting audience segments with the most relevant promotions and content, and increase monetization opportunities. Utilizing advance audience measurement, TV Business Analytics can help to determine the most watched types of linear and VOD content as well as obtain detailed analyses of users’ interaction with content based on content attributes such as content providers, genres, and users’ viewing attributes, including device types and more. The solution also enables tracking of the viewer’s journey with consumption attribution analysis, helping to identify the impact of conversion sources in generating usage and identifying gaps in content offerings.
Using TV Business Analytics, operators can get instant and comprehensive visibility into their business performance. By identifying the products and content viewers like, operators can improve content discovery, increase viewer engagement, increase monetization opportunities with targeted tv advertising, and reduce churn.
JUMP Deep Recommender
JUMP Deep Recommender
Easily fine-tune the recommendation engine according to your personalization goals.
- Genre weight
- Content type weight
- Overwrite recommendations
- Include editorial content
- Generate content black lists
- Create and customize recommendation grids
- Create and customize In-player overlay recommendations
- Provide recommendations to your audience tailored to their consumption habits
Your audience will not just receive individual recommendations; recommendations will also be adjusted to their different consumptions scenarios.
- Type of dayweek day, weekend day
- Time-framemorning, midday, afternoon, night
- DeviceMobile, Smart TV, Web, etc.
- Content-typemovies, series, etc.
- Track recommendation performance to measure effectiveness
Once the recommendations have reached the audience, it is crucial to track their performance.
- Recommendation impressions
- Recommendation Impressions CTR
- Recommendation Plays
- Recommendation plays conversion rate
JUMP Actionable Segments
JUMP Actionable Segments
Understand user behavior relationships across the user base and cluster them for segmentation purposes.
- Identifying relevant user engagement clusters
- Identifying relevant user consumption type clusters
- Identifying relevant genre consumption clusters
- - Make an impact using the right multichannel marketing campaign
Launch multi-channel marketing campaigns to each identified audience segment to impact users with marketing actions, such as:
- Engagement promotional campaigns
- Content campaigns by genre segments
- Content campaigns by content type
- Low spender upselling opportunities
- - Track campaign performance to measure effectiveness
Once the marketing team actions have reached the audience, it is crucial to track their performance to learn what the most effective actions are for each business scenario.
JUMP Deep Insights
JUMP Deep Insights
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Understand your service’s business performance and audience activity to better define acquisition, retention and engagement strategies
An agile analysis of overall video service business performance is crucial to be able to take immediate action in order to increase conversion, retention, and engagement.
- Service discovery
- Service acquisition
- Service monetization
- Audience activity
- Service cancellations
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Understand your content catalogue performance to make better editorialization and content acquisition/production
Gaining insights into how content is watched and what the most successful content and consumption types are is a core part of daily video service management.
- Consumption type performance
- Content type performance
- Content genre performance
- Top performing content
- Low performing content
- Content providers performance
- Improve your service user experience on every screen identifying blockers and adjusting the user experience
Gaining insights into how the user experience is performing is a core part of video service product management. It drives actions like product feature prioritization, and changes in user experience that impact overall customer engagement.
- User flow performance
- Identification of the blockers in the user journey
- Content catalogue performance vs UX sections and components
Customer Churn and Retention
Customer Churn and Retention
