Already making full use of M2A Media’s cloud-based M2A LIVE solution to capture, package and deliver its late and live content (such as flagship programme, Channel 4 News and tier 1 sporting events), UK public service broadcaster, Channel 4, was looking for a solution to process and publish a back catalogue of 20,000 hours to all platforms under the All4 brand. M2A VOD was chosen by the UK broadcaster, based on the product’s technical agility, accuracy and operational efficiency.