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Thought leadership articles by IABM and our members
Articles taken from IABM's journal and at show papers
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ITV Partners with M2A to create Live & Live Catch Up Solution

Case Study from M2A Media

Wed 15, 09 2021

ITV, the UK’s largest commercial broadcaster, delivers a wide variety of content on its family of freeto-air channels, through linear television broadcasting, as well as on-demand via the ITV Hub and other platforms globally. Home to marquee shows such as Love Island, I’m A Celebrity Get Me Out Of Here and the X Factor; ITV chose M2A CAPTURE to enable the accelerated delivery of live programmes to catch-up and on-demand platforms, including ITV Hub, and third party platforms such as Sky, Virgin and Amazon.

Primarily funded by television advertising revenue, ITV has the largest share of the UK television advertising market, with a share of broadcast (SOB) of 47.6% in 2017. It’s channels attracted a total share of viewing (SOV) of 21.7% in 2017, the largest audience of any UK commercial broadcaster.

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