Advertisers are finding it increasingly important to embrace an expanding digital audio landscape. The 2021 Infinite Dial report shows significant growth in digital audio, estimating that in 2021, weekly online audio listeners will reach 193 million, or 68% of the US population, up from 169 million, or 60%, in 2020.
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Because WO Traffic – Radio Interchange was still in development when Townsquare converted to WO Traffic in 2016, Townsquare was faced with a choice.
They could either return to manual handling of their network/barter contracts, which was a daunting prospect, or find a system to handle their barter automatically. After considering their options, Townsquare contracted to use a third-party’s system to automate their barter processes, fully intending to use it as a permanent solution. Although that system served for years as an alternative to manual dubbing, scheduling, and affidavit completion, over time Townsquare experienced challenges with some aspects of using it, especially given their high barter and cash comp volume.
One challenge was the amount of manual work that was involved on the front end of the process. Townsquare had to individually build all of their network barter and cash comp orders into WO Traffic as placeholder contracts, making sure to keep up with constant changes, additions, and cancellations throughout the year. They then had to create materials and manually enter dayplaced (and often dayparted) material instructions into WO Traffic for each network order. Finally, the material numbers for each order had to be manually transferred to the third-party’s system for dubbing and affidavit completion. Townsquare estimates that the duplication of effort for the entire workflow consumed upwards of 2500 person-hours in a year, plus an additional four to six hundred hours spent every December entering new orders, or adjusting existing ones, to match the networks’ contracts for the following year.
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A new way of thinking and working is required across all aspects of the value chain — from media production to transportation. Together with industry experts we explore the evolution of remote production and switch across to cloud and IP-led media channels and business models.
We throw light on the transformation taking place pre-covid and share an number of real world case studies including the Alpine Ski event with SVT and key points of a IP Remote production study.
Our panelists reveal their future vision of cloud and IP led media channels for broadcasters, corporate and social media - along with how to accommodate changing viewer behaviours.
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Living the StreamA Multi-Channel Distributor’s Journey to StreamingThe shift of TV offerings from Multi-Channel Distributors (MVPDs and Operators) towards streaming TV continues to accelerate due to the influx of competition from new players in this area of the Media & Entertainment landscape offering new and enticing consumer experiencesConsumer expectations for access to content on more devices and at a quality and experience akin to that of traditional broadcast delivery has been driven by the increasing prevalence of over the top streaming services, whilst increasing consumer connectivity and the need to instantly scale means the shift to IP delivery and the migration to cloud based architectures is now a reality. This provides Multi-Channel Distributors with a unique opportunity, being able to leverage their key assets with their networks and customer relationships, by providing a converged and flexible broadcast and streaming video service.Download our paper and explore more about how Multi-Channel Distributors are Living the Stream…
Over the past few years, customer habits and expectations have changed rapidly, and operators and service providers must now deliver the highest quality content across multiple devices. To achieve customer satisfaction, video service operators and providers must collect huge amounts of user data in real-time.
Then, to fully understand their users’ behaviour and the issues that frustrate them the most, they must have the tools and know-how to analyse this data and interpret it.
“To our great relief and satisfaction, with collaboration and coordination, Agama and Bulb overcame a big obstacle to get the video data to Cempresso thus reducing time for agents for troubleshooting by having all the data in one tool. It was essential to get the right conclusion where the problem is and to empower Customer Support to remedy problems in real-time.” - Kristijan Rebelić, Quality Management Team Leader at A1 Hrvatska
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The digital age has driven profound changes in how News & Sports are produced and consumed, as new digital platforms offer audiences endless options for news and sports. Moreover, the traditional way of doing business in television has been seriously impacted because of the COVID-19 pandemic, since production dropped all around the world, travel restrictions were applied, and many other related issues. Broadcasters now have to work ever harder to attract and retain viewers. However, the current situation also raises opportunities for virtual production, from remote shooting to virtual events.
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The lifecycle of a story in the media world today is increasingly short. Sparking the interest of your audience, gaining their attention with exciting and important stories as well as being first to publish are key goals for all media organisations. As a broadcaster in a modern mass media consumption space, one has to keep up with the end-users’ constant demand for fresh content around the clock and hold a reputation as the first platform that reports breaking news stories.
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iNDEMAND distributes premium Video-on-Demand (VOD) and Pay Per View (PPV) entertainment to more than 200 North American TV operators, with a reach of more than 60 million homes. This includes movies, TV shows, events, boxing, wrestling, MMA, and digital out-of-market subscription professional sports packages for MLB, NBA, NHL, and MLS.
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Spark Sport is a premium live and on-demand sports streaming service in New Zealand. Launched in 2019, the platform offers a wide range of live and on demand content such as New Zealand Cricket, English Premier League, England Cricket, NFL, MBA and more. The streaming provider also streams channels such as NBA TV, MUTV, LFCTV, EDGE TV & TAB Trackside, through which sports content is available to viewers around the clock.
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Spectator sports are most engaging when audiences don’t know what’s going to happen next. For the sports broadcasting industry itself, the playing field in which they operate has undergone many exhilarating changes over the last few years. In many cases, these have been accelerated and exacerbated by the Covid-19 pandemic.
As stadiums and venues that were once packed with excitement and atmosphere have been forced to close, we’ve witnessed the increasing significance of over-the-top (OTT) platforms becoming the digital delivery system for the enjoyment and adrenaline sports fans around the world have been missing.
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