Download our guide to creating and delivering virtual or hybrid conferences and events - exploring cloud-based solutions, audience engagement strategy, and seamless production workflows.
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This is a collection of presentations that the IABM Insight & Analysis team delivered at at BaM LIVE!™ June 2021.
The presentation cover the topics listed below.
- Americas Regional Trends
- Digital Transformation in Media: The Stats
- Decentralized Production Models: Effects on Media Tech Investment
- Media Convergence: Current & Futuristic Perspectives
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We are joined by Tom McDonnell, CEO at Monterosa to hear how they create premium interactive experiences fast and at scale along with the biggest challenges that their clients in sport and media have faced over the last 15 months.
Tom tells us how their clients are able to generate new revenue streams along with their plans for the coming months and years.
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We are joined by Glenn Matchett, Managing Director at Grammatik Agency to discuss effective communication to ensure brand success. We discuss how the media tech industry will do business in a post-pandemic world and how the pandemic will further affect PR and marketing.
Glenn also talks to us about how important industry perception is and whether there is a particular strand of PR and marketing that works best or if a co-dependent message works better in the current climate.
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Advertisers are finding it increasingly important to embrace an expanding digital audio landscape. The 2021 Infinite Dial report shows significant growth in digital audio, estimating that in 2021, weekly online audio listeners will reach 193 million, or 68% of the US population, up from 169 million, or 60%, in 2020.
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Because WO Traffic – Radio Interchange was still in development when Townsquare converted to WO Traffic in 2016, Townsquare was faced with a choice.
They could either return to manual handling of their network/barter contracts, which was a daunting prospect, or find a system to handle their barter automatically. After considering their options, Townsquare contracted to use a third-party’s system to automate their barter processes, fully intending to use it as a permanent solution. Although that system served for years as an alternative to manual dubbing, scheduling, and affidavit completion, over time Townsquare experienced challenges with some aspects of using it, especially given their high barter and cash comp volume.
One challenge was the amount of manual work that was involved on the front end of the process. Townsquare had to individually build all of their network barter and cash comp orders into WO Traffic as placeholder contracts, making sure to keep up with constant changes, additions, and cancellations throughout the year. They then had to create materials and manually enter dayplaced (and often dayparted) material instructions into WO Traffic for each network order. Finally, the material numbers for each order had to be manually transferred to the third-party’s system for dubbing and affidavit completion. Townsquare estimates that the duplication of effort for the entire workflow consumed upwards of 2500 person-hours in a year, plus an additional four to six hundred hours spent every December entering new orders, or adjusting existing ones, to match the networks’ contracts for the following year.
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A new way of thinking and working is required across all aspects of the value chain — from media production to transportation. Together with industry experts we explore the evolution of remote production and switch across to cloud and IP-led media channels and business models.
We throw light on the transformation taking place pre-covid and share an number of real world case studies including the Alpine Ski event with SVT and key points of a IP Remote production study.
Our panelists reveal their future vision of cloud and IP led media channels for broadcasters, corporate and social media - along with how to accommodate changing viewer behaviours.
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Living the StreamA Multi-Channel Distributor’s Journey to StreamingThe shift of TV offerings from Multi-Channel Distributors (MVPDs and Operators) towards streaming TV continues to accelerate due to the influx of competition from new players in this area of the Media & Entertainment landscape offering new and enticing consumer experiencesConsumer expectations for access to content on more devices and at a quality and experience akin to that of traditional broadcast delivery has been driven by the increasing prevalence of over the top streaming services, whilst increasing consumer connectivity and the need to instantly scale means the shift to IP delivery and the migration to cloud based architectures is now a reality. This provides Multi-Channel Distributors with a unique opportunity, being able to leverage their key assets with their networks and customer relationships, by providing a converged and flexible broadcast and streaming video service.Download our paper and explore more about how Multi-Channel Distributors are Living the Stream…
Over the past few years, customer habits and expectations have changed rapidly, and operators and service providers must now deliver the highest quality content across multiple devices. To achieve customer satisfaction, video service operators and providers must collect huge amounts of user data in real-time.
Then, to fully understand their users’ behaviour and the issues that frustrate them the most, they must have the tools and know-how to analyse this data and interpret it.
“To our great relief and satisfaction, with collaboration and coordination, Agama and Bulb overcame a big obstacle to get the video data to Cempresso thus reducing time for agents for troubleshooting by having all the data in one tool. It was essential to get the right conclusion where the problem is and to empower Customer Support to remedy problems in real-time.” - Kristijan Rebelić, Quality Management Team Leader at A1 Hrvatska
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The digital age has driven profound changes in how News & Sports are produced and consumed, as new digital platforms offer audiences endless options for news and sports. Moreover, the traditional way of doing business in television has been seriously impacted because of the COVID-19 pandemic, since production dropped all around the world, travel restrictions were applied, and many other related issues. Broadcasters now have to work ever harder to attract and retain viewers. However, the current situation also raises opportunities for virtual production, from remote shooting to virtual events.
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