In Conversation with Spicy Mango – July 2021
In this IABM TV video, we are joined by Chris Wood, CTO at Spicy Mango to hear more about the company and his role.
Dell Technologies – Push and Pull Marketing, Content Mapping, Measuring Results
In this IABM TV video, we catch up with Kami Periman, Senior Advisor, Solutions Marketing at Dell Technologies | Infrastructure Solutions Group for a detailed discussion around measuring ROI.
Tellyo Case Study: POLSAT
Our partnership with Polsat goes from strength to strength. Part of the Cyfrowy Polsat Group – the largest media and telecommunications group in Poland – the innovative broadcaster continually extends how it uses our Tellyo platform, helping to drive its highly-effective video strategy across digital and social channels.
Tellyo Case Study: SUNSET+VINE
As a long-standing partner, we’re extremely proud that our work with Sunset+Vine has continued to evolve, with them frequently joining a working party on new upgrade features, which demonstrates a clear partnership between two ambitious companies. We work across the company’s many sports productions, including Crufts, Super League Triathlon, the World Boxing Super Series, Hong Kong World Sixes, and the ECB.
Taking your products to the market place
You may think your latest product is the best thing since sliced bread – but how you cut through the noise to get it in front of the right people, with right product and the right message?
Sharpening your digital strategy
Marketing teams have transformed at pace over the last 12 months and adapted their strategies to ensure success in this new digital world.
Exploiting social media
Social media as a marketing tool is still in its infancy; we all know we need to embrace it but there is no textbook on how to use it successfully; some will tell you it’s black art, others a science project.
Adapting your marketing strategy for the future
Things will not return to ‘normal’ post-pandemic; in this session, insights from three experts will help you:
- Recognize the trends and challenges
- Understand changing customer personas and cultural analysis
- Take a fresh look at your brand as an experience
- Identify and capitalize on gaps and opportunities in the market
Expanding your marketing team by working with an agency
During this session we hear from a panel of members who are all using agencies to support their marketing activities. They share their advice on how to make the most of this relationship to enhance your market presence – and your bottom line.
From CMO to CEO – Turning Marketing talent of today into the leaders of tomorrow
Recent research shows that 25% of CEOs come from a marketing or sales background. In this session, we hear about the personal experience of Jeff Rosica (Chief Executive Officer & President of Avid) who has been on the journey from CMO to CEO. In addition, we take a wider look at the skills, tools, knowledge and insights that are necessary to move up into Board positions and CEO roles.