The OTT industry’s landmark shift to live streaming has spawned a wave in online piracy that requires new approaches to protecting content. The good news is that advanced tools and techniques are now available, which surpass legacy OTT security optimized for on-demand viewing.
In this white paper we define the content protection needs for the live streaming era, including security measures detailed by MovieLabs for 4K UHD and HDR-enhanced content. We then look at cloud-based solutions that streamline multi-DRM operations and minimize latency, the options for live-optimized watermarking systems, followed by advanced live streaming content protection and anti-piracy services for OTT operators.
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A subscriber-level watermarking solution coupled with a large-scale content monitoring is a highly effective anti-piracy measure that allows content owners and distributors to fully protect their content and revenue from theft beyond digital rights management (DRM) systems.
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This presentation will explain how dynamic video watermarking technology can help pay-TV operators and content owners fight illegal streaming during live events. During the session, attendees will learn about a next-generation watermarking technology that leverages artificial intelligence and machine learning, and employs a unique top-down approach to support both client and contribution use cases, enabling operators to protect content on broadcast, IPTV, and OTT networks. After identifying the source of piracy, the technology takes down the source within seconds.
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Irdeto is the world leader in digital platform security, protecting platforms and applications for video entertainment, video games, connected transport, connected health and IoT connected industries. Irdeto’s solutions and services enable customers to protect their revenue, create new offerings and fight cybercrime effectively. With more than 50 years of expertise in security, Irdeto’s software security technology and cyberservices protect more than six billion devices and applications for some of the world’s best-known and loved brands. With a unique heritage in security innovation, Irdeto is the well-established and reliable partner to build a secure future where people can embrace connectivity without fear.
In this IAM TV interview, Chris White (Operations Director, Friend MTS) discusses some of the piracy trends he is currently seeing as a result of the COVID-19 crisis.
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Today’s consumers have an insatiable appetite for high-quality, on demand content. This hunger to watch what they want, when they want, and how they want, has fueled an explosion in new streaming services; the “Streaming Wars”.
Now, in addition to the well-known players Netflix, Hulu and Amazon Prime, major studios and tech-giants such as Warner Media, Disney, NBC Universal, and Apple have all launched (or will launch) their own streaming platforms. As of March 2019, it’s estimated there were more than 300 over-the-top (OTT) video options in the US alone.
That number only continues to grow.
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