Monetize » Sell Content & Advertising » Advertising Systems » Programmatic and addressable advertising platforms »

MediaKind's PRISMA solution enables advertising and alternate content & blackout content insertion on any applicable workflow (live, near-live or non-live) across broadcast and IP networks delivering the maximum monetization potential and ensuring full compliance with linear distribution rights.

PRISMA solution enables fully unified and and standards based layer between advertising and linear rights business systems (ad-decisioning system, traffic & scheduling system) and A/V broadcast and/or IP processing and delivery chains.

Monetize » Sell Content & Advertising » Advertising Systems » Programmatic and addressable advertising platforms »

LTN® Cue & Connect are fully managed linear metadata solutions designed for today’s platforms and advertising demands. The IP-powered solutions simplify signal decoration for optimized ad signaling, targeted transformation, and greater monetization.

LTN Connect is an on-prem metadata insertion solution that deploys in existing broadcast environments. The solution tailors linear metadata decoration to conform to your specific workflow and requirements — with flawless interoperability. Connect features include advanced blackout management, content regionalization, graphic and audiotrack overlays, plus automated VOD file creation from linear programs.

LTN Cue is an in-network metadata insertion and video delivery solution. Cue simplifies channel management with advanced advertising and content replacement workflows to generate more metadata — and more revenue — without requiring additional hardware. Cue features include scalability to multiple SCTE 35 profiles, compatibility with any playout, facilitation of OTT platform advertising, and always-on NOC monitoring and support.

Transform the future of video with LTN Cue & Connect.

Monetize » Sell Content & Advertising » Advertising Systems » Programmatic and addressable advertising platforms »

Brightcove SSAI is the only solution that seamlessly integrates with existing systems and delivers television-like ad-supported experience to web, mobile and connected platforms via a single URL. Our patented server-side ad insertion technology is used by the world’s largest media companies to increase ad revenue and create personalized viewing experiences across connected devices. Brightcove SSAI helps media companies increase reach and revenue on VOD and live content with advanced monetization, industry-leading ad insertion technology and an outstanding user experience.

Monetize » Sell Content & Advertising » Advertising Systems » Programmatic and addressable advertising platforms »

By bringing sellers new demand that can be evaluated alongside current sold inventory, WO Marketplace allows broadcasters to accept only the offers that best meet their needs. Embracing the digital-style buyer who may not have previously bought local broadcast TV, WO Marketplace opens access to new demand from buyers seeking near-to-air inventory, increasing competition which in turn increases inventory value. And broadcasters retain full control over whether to accept an offer, with complete transparency into the client, the offer, and the creative.

Monetize » Sell Content & Advertising » Advertising Systems » Programmatic and addressable advertising platforms »

Amagi THUNDERSTORM is an automated ad detection and OTT dynamic ad insertion platform that enables content publishers and vMVPD platforms to effectively monetize live linear OTT channels. It’s based on an advanced, server-side ad insertion technology that can insert personalized, in-stream ads, without requiring any customization to the streaming applications on the user’s device. THUNDERSTORM supports wide range of OTT platforms, players, and devices which makes it the most versatile ad insertion solution available today.

Unlike other server-side ad insertion alternatives, THUNDERSTORM supports automated ad detection using advanced machine learning. Using the technology, the platform can detect and replace ads with more than 95 percent accuracy even though ad triggers are not available . In case content publishers do want to use ad markers, THUNDERSTORM can support multiple ad insertion markers including SCTE, DTMF Cue Tones, Packet31, and Amagi’s patented Watermark.

Monetize » Sell Content & Advertising » Advertising Systems » Programmatic and addressable advertising platforms »

NAGRA Insight leverages big data and AI to drive every aspect of an operator's business, predict the individual behavior of TV viewers such as propensity to churn, to purchase a package or to consume specific content, every day, at scale. NAGRA Insight helps operators make better strategic decisions, drive their business more effectively and improve their business line. It provides a lasting impact on the operators’ four critical areas: subscriber value, content, operations, advertising.

• Boost subscriber value: NAGRA Insight recommends the most relevant actions to acquire and retain subscribers, upsell, and offer the best price and package content. It provides precise data on service usage, on a per-subscriber basis, in real time and also enables the operator to optimize the user interface and the customer experience.


• Improve content management: with NAGRA Insight, service providers can increase the usage of their services through individual recommendation. NAGRA Insight also enables them to quantify the value of every content asset, in order to better program, package and negotiate.


• Drive operations: NAGRA Insight optimizes resource-intensive areas especially regarding device management and software update roll-out. It also aggregates data from all networks to increase speed of diagnosis of network issues, keep CDN costs under control and manage the quality of video displayed on OTT services.


• Increase advertising efficiency: NAGRA Insight increases programmatic TV advertising revenues. It delivers linear slots inventory and valuation and enables audience qualification, advertising attributes, demographics and interests. As a result, advertising is more precise, targeted, efficient and cost-effective.

Monetize » Sell Content & Advertising » Advertising Systems » Programmatic and addressable advertising platforms »

Media transactions have become increasingly complex, with sales teams juggling disparate systems to manage avail requests, proposals, orders, revisions, and makegoods. The resulting inefficiencies, including the inability to effectively price across multiple channels and limited visibility across demand, can overcomplicate inventory management and stall revenue growth.

The process to request local spot TV inventory, send back avails and pricing, negotiate and tweak details, secure the deal, and provide proof-of-performance reporting, is long, manual, tedious and filled with opportunity for human error. WO Sales Console is a comprehensive solution to increase overall speed and efficiency, allowing stations to simplify the steps involved without compromising control.

Monetize » Sell Content & Advertising » Advertising Systems » Programmatic and addressable advertising platforms »

The audience for digital audio is growing exponentially but publishers and sales teams struggle to fully monetize their valuable listener communities. At the same time, brands and agencies increasingly look to secure inventory quickly and at scale with programmatic marketplaces.

 

WO Ad eXchange helps publishers automate ad transactions, while allowing buyers to efficiently aggregate and purchase audio inventory. With advanced targeting and support for both publisher-direct sales and real-time bidding, WO Ad eXchange provides access to new demand for inventory, increasing overall yield for sellers.

Monetize » Sell Content & Advertising » Advertising Systems » Programmatic and addressable advertising platforms »

The cutting-edge inventory optimization tool that expertly delivers audience targets to multiscreen devices while consuming the minimal amount of commercial airtime. Cloud-based and ultra-scalable, xG GamePlan provides computer-generated scenarios from real-time analysis to increase both ad efficiency and, most importantly, revenue.

xG GamePlan is the only cloud-based application on the market that leverages battle-tested inventory optimization tools that have been successfully managing billions of dollars of advertising inventory for leading media companies for over two decades.

Monetize » Sell Content & Advertising » Advertising Systems » Programmatic and addressable advertising platforms »

EdgeFunctions simplifies development and reduces time to production for streaming video and content delivery use cases.

Limelight EdgeFunctions is a serverless compute platform that automatically makes your code available to many edge locations around the world, executes at the network edge close to your users to ensure the lowest latency, and scales to meet demand. EdgeFunctions is ideal for customers needing to implement streaming video and content delivery use cases such as personalized streaming, access control, dynamic ad insertion, A/B testing, image manipulation, and more. It is tightly integrated with one of the world’s highest-performing video and Content Delivery Networks (CDNs). EdgeFunctions gives developers tools to boost performance, customize workflows, and scale rapidly while only paying for resources used.

With EdgeFunctions, developers are able to run their code without having to worry about the underlying infrastructure, simplifying development, and reducing time to production. It enables developers to concentrate on what they are good at: coding!

Monetize » Sell Content & Advertising » Advertising Systems » Programmatic and addressable advertising platforms »

Upgrade Broadpeak’s CDN with first-class multiscreen Server-Side Ad Insertion (SSAI) and deploy dynamic targeted advertising for live and VOD workflows. Not only does Broadpeak’s SSAI solution allows you to offer a TV-like experience while avoiding re-buffering during ads but it also provides efficient means to defeat ad-blockers. The solutions is integrated with the major ad decision servers in the market.

Take advantage of new business opportunities with Broadpeak’s SSAI solution !

Monetize » Sell Content & Advertising » Advertising Systems » Programmatic and addressable advertising platforms »

When watching a delicious cooking program, the last thing you would like to see is an advertisement on toilet cleaners. Advanced Advertising makes sure that your content and advertisements are contextually in line. Our Deep Content Understanding platform accurately tags specific (IAB) categories within your content, making it easier to connect TV programs with relevant advertisements. A correlation between the topic of the TV program and the advertisements ensures that your consumers stay tuned. And highly engaged consumers lead to an optimised brand perception for you and your advertiser.