| Programmatic and addressable advertising platforms |
PRISMA
PRISMA solution enables fully unified and and standards based layer between advertising and linear rights business systems (ad-decisioning system, traffic & scheduling system) and A/V broadcast and/or IP processing and delivery chains.
LTN Cue & Connect
LTN Cue & Connect
LTN Connect is an on-prem metadata insertion solution that deploys in existing broadcast environments. The solution tailors linear metadata decoration to conform to your specific workflow and requirements — with flawless interoperability. Connect features include advanced blackout management, content regionalization, graphic and audiotrack overlays, plus automated VOD file creation from linear programs.
LTN Cue is an in-network metadata insertion and video delivery solution. Cue simplifies channel management with advanced advertising and content replacement workflows to generate more metadata — and more revenue — without requiring additional hardware. Cue features include scalability to multiple SCTE 35 profiles, compatibility with any playout, facilitation of OTT platform advertising, and always-on NOC monitoring and support.
Transform the future of video with LTN Cue & Connect.
Amagi THUNDERSTORM – Auto OTT Ad Detection
Amagi THUNDERSTORM – Auto OTT Ad Detection
Amagi THUNDERSTORM is an automated ad detection and OTT dynamic ad insertion platform that enables content publishers and vMVPD platforms to effectively monetize live linear OTT channels. It’s based on an advanced, server-side ad insertion technology that can insert personalized, in-stream ads, without requiring any customization to the streaming applications on the user’s device. THUNDERSTORM supports wide range of OTT platforms, players, and devices which makes it the most versatile ad insertion solution available today.
Unlike other server-side ad insertion alternatives, THUNDERSTORM supports automated ad detection using advanced machine learning. Using the technology, the platform can detect and replace ads with more than 95 percent accuracy even though ad triggers are not available . In case content publishers do want to use ad markers, THUNDERSTORM can support multiple ad insertion markers including SCTE, DTMF Cue Tones, Packet31, and Amagi’s patented Watermark.
WO Marketplace
WO Marketplace
WO Sales Console
WO Sales Console
Media transactions have become increasingly complex, with sales teams juggling disparate systems to manage avail requests, proposals, orders, revisions, and makegoods. The resulting inefficiencies, including the inability to effectively price across multiple channels and limited visibility across demand, can overcomplicate inventory management and stall revenue growth.
The process to request local spot TV inventory, send back avails and pricing, negotiate and tweak details, secure the deal, and provide proof-of-performance reporting, is long, manual, tedious and filled with opportunity for human error. WO Sales Console is a comprehensive solution to increase overall speed and efficiency, allowing stations to simplify the steps involved without compromising control.
WO Ad eXchange
WO Ad eXchange
The audience for digital audio is growing exponentially but publishers and sales teams struggle to fully monetize their valuable listener communities. At the same time, brands and agencies increasingly look to secure inventory quickly and at scale with programmatic marketplaces.
WO Ad eXchange helps publishers automate ad transactions, while allowing buyers to efficiently aggregate and purchase audio inventory. With advanced targeting and support for both publisher-direct sales and real-time bidding, WO Ad eXchange provides access to new demand for inventory, increasing overall yield for sellers.
xG GamePlan
The cutting-edge inventory optimization tool that expertly delivers audience targets to multiscreen devices while consuming the minimal amount of commercial airtime. Cloud-based and ultra-scalable, xG GamePlan provides computer-generated scenarios from real-time analysis to increase both ad efficiency and, most importantly, revenue.
xG GamePlan is the only cloud-based application on the market that leverages battle-tested inventory optimization tools that have been successfully managing billions of dollars of advertising inventory for leading media companies for over two decades.
TS Splicer
TS Splicer
Applications include Ad Insertion, Slate insertion (covering content) or live content replacement.
Ad Server
MediaQX TV Attribution
mediaQX forms a bridge between off-line and on-line broadcasts TV viewership data & obtained from millions of connected TVs. Attributing TV campaigns to online conversions (website visits, mobile app downloads, even sales) is a challenging task for advertisers.
- Which channels or shows drive quality online traffic?
- What time of day or day of the week is more effective for your TV campaign?
- How to maximise Return on Advertising Spend (ROAS) for TV campaigns ?
mediaQX AI fills the gap between offline and online worlds of advertising to understand cross-channel performance better and gives you a deep behaviorial analysis by gathering data from millions of Connected TVs.
Context Distillery for Ads™
Context Distillery for Ads™
Context Distillery for Ads™ enables contextual and privacy friendly advertising that is tailored to the content consumed, creating better audience segments and maximising the ad value via improved ad-placements and branding opportunities.
Starfish Edge Server
Starfish Edge Server
