Amagi THUNDERSTORM – Auto OTT Ad Detection

Amagi THUNDERSTORM is an automated ad detection and OTT dynamic ad insertion platform that enables content publishers and vMVPD platforms to effectively monetize live linear OTT channels. It’s based on an advanced, server-side ad insertion technology that can insert personalized, in-stream ads, without requiring any customization to the streaming applications on the user’s device. THUNDERSTORM supports wide range of OTT platforms, players, and devices which makes it the most versatile ad insertion solution available today.

Unlike other server-side ad insertion alternatives, THUNDERSTORM supports automated ad detection using advanced machine learning. Using the technology, the platform can detect and replace ads with more than 95 percent accuracy even though ad triggers are not available . In case content publishers do want to use ad markers, THUNDERSTORM can support multiple ad insertion markers including SCTE, DTMF Cue Tones, Packet31, and Amagi’s patented Watermark.

Media transactions have become increasingly complex, with sales teams juggling disparate systems to manage avail requests, proposals, orders, revisions, and makegoods. The resulting inefficiencies, including the inability to effectively price across multiple channels and limited visibility across demand, can overcomplicate inventory management and stall revenue growth.

The process to request local spot TV inventory, send back avails and pricing, negotiate and tweak details, secure the deal, and provide proof-of-performance reporting, is long, manual, tedious and filled with opportunity for human error. WO Sales Console is a comprehensive solution to increase overall speed and efficiency, allowing stations to simplify the steps involved without compromising control.

The audience for digital audio is growing exponentially but publishers and sales teams struggle to fully monetize their valuable listener communities. At the same time, brands and agencies increasingly look to secure inventory quickly and at scale with programmatic marketplaces.

WO Ad eXchange helps publishers automate ad transactions, while allowing buyers to efficiently aggregate and purchase audio inventory. With advanced targeting and support for both publisher-direct sales and real-time bidding, WO Ad eXchange provides access to new demand for inventory, increasing overall yield for sellers.

The cutting-edge inventory optimization tool that expertly delivers audience targets to multiscreen devices while consuming the minimal amount of commercial airtime. Cloud-based and ultra-scalable, xG GamePlan provides computer-generated scenarios from real-time analysis to increase both ad efficiency and, most importantly, revenue.

xG GamePlan is the only cloud-based application on the market that leverages battle-tested inventory optimization tools that have been successfully managing billions of dollars of advertising inventory for leading media companies for over two decades.

• Which channels or shows drive quality online traffic?


• What time of day or day of the week is more effective for your TV campaign?


• How to maximise Return on Advertising Spend (ROAS) for TV campaigns ?

Context Distillery for Ads™  enables contextual and privacy friendly advertising that is tailored to the content consumed, creating better audience segments and maximising the ad value via improved ad-placements and branding opportunities.

Our solution provides you with a full CDN infrastructure that unifies video delivery to all screens. You rely on a single system to manage TS (Transport Stream) and ABR (Adaptive Bitrate) delivery.

Add HDS, HLS, Smooth Streaming and mpeg-DASH delivery to your existing offer

Add more screens to better serve your customers

Avoid siloed approaches and simplify your architecture

Manage all your services as a whole through a single system.

EdgeFunctions simplifies development and reduces time to production for streaming video and content delivery use cases.

Limelight EdgeFunctions is a serverless compute platform that automatically makes your code available to many edge locations around the world, executes at the network edge close to your users to ensure the lowest latency, and scales to meet demand. EdgeFunctions is ideal for customers needing to implement streaming video and content delivery use cases such as personalized streaming, access control, dynamic ad insertion, A/B testing, image manipulation, and more. It is tightly integrated with one of the world’s highest-performing video and Content Delivery Networks (CDNs). EdgeFunctions gives developers tools to boost performance, customize workflows, and scale rapidly while only paying for resources used.

With EdgeFunctions, developers are able to run their code without having to worry about the underlying infrastructure, simplifying development, and reducing time to production. It enables developers to concentrate on what they are good at: coding!

Promethean has a vision to ignite video commerce. The team has created and wholly owns a platform that delivers interactive overlays into any live and on-demand video. Our value proposition is simple: only with Promethean can a broadcaster generate measurable return and optimised engagement through a contextual call to action.

Powered by Promethean, any broadcaster can serve intelligent commerce and engagement opportunities to viewers in real time, so the audience can watch, click, and buy while never leaving their screen. Imagine watching your favourite sports team, ordering pizza, getting live fantasy updates, buying your favourite player’s jersey…all while never missing a moment of live action.

• Boost subscriber value: NAGRA Insight recommends the most relevant actions to acquire and retain subscribers, upsell, and offer the best price and package content. It provides precise data on service usage, on a per-subscriber basis, in real time and also enables the operator to optimize the user interface and the customer experience.


• Improve content management: with NAGRA Insight, service providers can increase the usage of their services through individual recommendation. NAGRA Insight also enables them to quantify the value of every content asset, in order to better program, package and negotiate.


• Drive operations: NAGRA Insight optimizes resource-intensive areas especially regarding device management and software update roll-out. It also aggregates data from all networks to increase speed of diagnosis of network issues, keep CDN costs under control and manage the quality of video displayed on OTT services.


• Increase advertising efficiency: NAGRA Insight increases programmatic TV advertising revenues. It delivers linear slots inventory and valuation and enables audience qualification, advertising attributes, demographics and interests. As a result, advertising is more precise, targeted, efficient and cost-effective.

SpotX is the leading global video advertising platform that provides media owners and digital publishers with cross-screen monetization solutions for desktop, mobile, and connected devices. Through a combination of robust technology, expert service, and deep demand integrations, we help you maximize the value of your video inventory. With SpotX, you can transact with confidence, knowing that we provide best-in-class data protection and brand safety solutions.

Monetization

We've solved video's most complex challenges so that you can fully monetize your premium content. Package your inventory your way and then rely on SpotX to deliver unrivaled demand across all streams and all screens.

Data

Better data capabilities empower you to make smarter decisions and more money. Powered by easy-to-understand, real-time analytics, you can optimize intelligently while resting assured that your data is safe and protected.

Expert Service

We believe in the power of our people. When you work with SpotX, you have a team dedicated to your success, eager to help you at each turn. Rely on our expertise to create additional demand, hit your goals and keep your brand safe.

With more than 25 years of experience in the business, MISTV® MIRA is our brand-new generation of integrated solutions built to meet today’s complex demands and needs for the operational administration of your TV station and/or advertising sales house. Our system will lead you to the maximization of your revenue and minimization of the operational costs.   MISTV® MIRA is strongly focused on automatization and optimization of all processes in the TV business, offering a fully customizable environment according to the client’s needs, powered by Microsoft® .NET Framework and Oracle® RDBMS. It is a user friendly, scalable, efficient, and powerful tool for the administration of your media business.

Advertising sales and traffic

• Multiplatform Inventory - TV, online, OTD


• Pricelists, Coefficients, Discounts, Bonuses, Variable price modifications per client


• CRM, Budgeting, Contracts, Invoicing, Ratings, Campaigns fulfillment evaluation

Scheduling

• Daily plans, Playlist, Post transmission log (As-run log)


• Breaks, Jingles and Secondary events


• Automatic scheduling and Alternative schedules

Rights management

• Acquired rights and Own production


• License contracts and conditions, Runs, Costs, Payments


• Amortizations and Impairments, Dubbing, Used music / Royalties

Automatic booking

• Advertising sales campaigns and ON-AIR self-promotion campaigns


• Optimization of delivery and inventory use


• Adjustable booking targets and conditions

Reporting, Interfaces and Jobs

• Playout, Research, Finance and Production, MAM, VOD, WWW, EPG, OTT, CGI


• RESTful API, FTP, DB views, XLS, XML, Printed


• Server based scheduled jobs, DB links

Professional service

• Helpdesk, Ticketing system, 24/7/365 technical support


• Fast and flexible on demand customizations


• User training and Consulting services

MIS is a long-established, leading player

on the international market providing complex solutions for advertising sales, rights, content and broadcast management. The company, with headquarters in Prague, has been specializing in the development of software solutions for TV broadcasters since it was established in 1995. Using innovative technologies and an exceptionally client orientated approach with outstanding flexibility, it is a partner you can rely on.

With more than 25 years of experience in the business, MISTV® MIRA is our brand-new generation of integrated solutions built to meet today’s complex demands and needs for the operational administration of your TV station and/or advertising sales house. Our system will lead you to the maximization of your revenue and minimization of the operational costs.   MISTV® MIRA is strongly focused on automatization and optimization of all processes in the TV business, offering a fully customizable environment according to the client’s needs, powered by Microsoft® .NET Framework and Oracle® RDBMS. It is a user friendly, scalable, efficient, and powerful tool for the administration of your media business.

Advertising sales and traffic

• Multiplatform Inventory - TV, online, OTD


• Pricelists, Coefficients, Discounts, Bonuses, Variable price modifications per client


• CRM, Budgeting, Contracts, Invoicing, Ratings, Campaigns fulfillment evaluation

Programme planning

• Multi & cross channel/network planning, Linear and non-linear (VOD) broadcasting


• Automated changes and series planning


• Content-needs planning and schedule cost analytics

Scheduling

• Daily plans, Playlist, Post transmission log (As-run log)


• Breaks, Jingles and Secondary events


• Automatic scheduling and Alternative schedules

Title & Content library

• Titles-Programs, Films, Series & Episodes


• Title description and categorization, Metadata and MAM integration


• Media management, Shipping, Clip versions, Formats, TCs and Breaks

Rights management

• Acquired rights and Own production


• License contracts and conditions, Runs, Costs, Payments


• Amortizations and Impairments, Dubbing, Used music / Royalties

Automatic booking

• Advertising sales campaigns and ON-AIR self-promotion campaigns


• Optimization of delivery and inventory use


• Adjustable booking targets and conditions

Self-Promotion (OAP)

• Promo library and production requests


• Scheduling rules and conditions, Promotion campaigns management


• Promo inventory views and booking

Reporting, Interfaces and Jobs

• Playout, Research, Finance and Production, MAM, VOD, WWW, EPG, OTT, CGI


• RESTful API, FTP, DB views, XLS, XML, Printed


• Server based scheduled jobs, DB links

Professional service

• Helpdesk, Ticketing system, 24/7/365 technical support


• Fast and flexible on demand customizations


• User training and Consulting services

MIS is a long-established, leading player

on the international market providing complex solutions for advertising sales, rights, content and broadcast management. The company, with headquarters in Prague, has been specializing in the development of software solutions for TV broadcasters since it was established in 1995. Using innovative technologies and an exceptionally client orientated approach with outstanding flexibility, it is a partner you can rely on.