BaM Live

Thought Leadership and Industry trends
Friday 9th September, 10am to 10:45am, The Forum

State of MediaTech
10.00am to 10.20am, Friday 9th September, by Peter White, CEO, IABM

IABM members have free and exclusive access (along with IBC Conference delegates) to the first session of the IBC2022 conference, delivered by IABM’s CEO, Peter White.

In this session, IABM’s Business Intelligence Unit will present data and trends, along with expert analysis, outlining the big drivers behind the Broadcast, Media & Entertainment industry, along with obstacles to growth, new opportunities and the possible future direction of the business followed by a panel of industry experts.

Making Sense of Change in MediaTech

10.20am to 10.45am, Friday 9th September, Leaders Panel chaired by Lorenzo Zanni, Head of Knowledge, IABM

Panelist include:

Ben Kaplan, CEO, Backlight

Michel Artieres, CEO, Ateme

Liz Davies, President of Digital, Diversified

In this session, we will reflect on the key trends in MediaTech identified by IABM research with a panel of executives from the supply-side of the business. In 2022, the outbreak of conflict has triggered some trends reminiscent of the past, including scarcity, inflation, and a reckoning for digital business models such as streaming. However, there are many reasons to believe that the future for the industry will be different from the past, as COVID-19 has reshaped the sector irreversibly towards digital.

The panel will focus on the strategies adopted by MediaTech businesses to navigate through disruption and plan for an uncertain post-pandemic world. We’ll talk about a diverse range of topics ranging from scarcity to streaming maturity to make sense of the change happening in MediaTech.

Interview with Peter White, CEO, IABM at IBC 2022
We get Peters insights into IBC 2022 and what he thought were the key takeaways from the show