Upcoming BaM Live!™
Evolving Media Economics

2 December 2021
Delivered as a hybrid event live from Amsterdam and online

Our current plan, subject to COVID restrictions, is to deliver the event on 2nd December in Amsterdam the day prior to IBC opening. We will have both a virtual and in-person audience (numbers depending on room options and COVID restrictions), In-person and virtual speakers and our hybrid offering delivered via the BaM Zone™.

We will focus on evolving future media economics – This includes technologies for building OTT platforms and apps as well as enabling better monetization of digital consumers. It also includes an analysis of media technology sourcing models such as as-a-service offerings, cloud economic models, technology development, technology financing and outsourcing.


Vision for Future Tech Business Models: Cloud Economic Models in Media
9:00am - 10:00am CET

The pandemic has produced a significant increase in cloud investment by media companies, who are moving to cloud-based models to reinvent themselves and power their digital transformation. Despite all the buzz about cloud, cloud economic models are tough, presenting media businesses with difficult financial and operational trade-offs. At the same time, the supply-side of the industry is figuring out the financials of cloud-based service models, including cashflow and pricing models. This session aims to provide insights into unresolved dilemmas of cloud economics.

Digital Economics: From Ad Tech to Churn Management
10:00am - 11:00am CET

IABM research shows areas such as consumer-facing platforms and monetization are becoming the primary focus of media investment as the industry moves to direct-to-consumer offerings. This includes technology solutions that rely on data to serve specific business needs, from measuring customer engagement, to predicting consumer churn and optimizing advertising sales. This session aims to provide insights into the tech powering streaming business models.

Hybrid Futures: Blending Physical and Digital Business Models
11:30am - 12:30pm CET

While digital media thrived, several media business models hinging on physical experiences took a major hit due to pandemic-induced restrictions. Some providers of physical experiences ranging from employers to trade show organizers relied on experimentation to circumvent the challenges posed by the restrictions. The pandemic may have sanctioned a more acute blend of physical and digital experiences as a result, which will permeate different sectors within the media ecosystem. This session aims to provide insights into what that might look like.

Build or Buy: Drivers for Outsourcing & Insourcing in Media
12:30pm - 2:30pm CET

IABM research shows that in-house technology development investment at media businesses is growing to customize platforms, integrate tools and control roadmaps. At the same time, rising complexity, uncertainty and risk are driving them to outsource parts of their operations, whether indirectly through increased spending on cloud services or directly through partnering with outsourcing providers. This session aims to provide insights into why and how outsourcing and insourcing decisions are made at media companies.

Super Aggregation: Managing Complex Media & Tech Ecosystems
2:30pm - 3:30pm CET

Both the media and technology ecosystems look increasingly complex for media businesses and consumers alike. The ecosystems are built on developing “frenemy” relationships with competitors on common, aggregation platforms, that aim to provide add-on services such as personalization and subscription management, for example. For consumers, the aggregation platforms are provided by former Pay-TV businesses and large technology giants. For media businesses, cloud service providers are becoming the backbone and interface through which they can access niche technology tools to power their media factories. This session aims to provide insights into the future of these ecosystems and how to manage the ambiguous relationships within them for business success.

Vision for Future Media Business Models: Blockchain, Commerce & Content Marketplaces
4:00pm - 5:00pm CET

The pandemic has polarized, producing distortions in supply and demand dynamics in different industries, and in different sectors within the media industry. It has also produced some very specific trends reported by IABM research, including the increasing demand for interactivity driven by social isolation. Media companies such as sports broadcasters were forced to abruptly tweak their business models to cope with the distortions in their traditional funding sources and to take advantage of the opportunities provided by rapidly shifting consumer viewing habits. The result of this has been a massive increase in innovation building on new interactive and e-commerce functionalities to diversify revenue streams and to lay the groundwork for future media business models. This session aims to provide insights into what these might look like.

Networking Drinks
5:00 - 6:00pm CET

Sponsored by

Hosted on the IABM BaMZone™

All sessions will take place on the IABM BaMZone™ - your digital engagement platform that is open all year round. To set up your free account (please note, access levels vary depending on whether you are an IABM Member or not), click here to access the BaMZone™.

BaM LIVE!™ CatchUP
CatchUP on the sessions you missed throughout 2021

Search on the BaMZone™ platform by date to find the CatchUP sessions below:

BaM LIVE!™ Designing Virtual Media Supply Chains - 23-24 June
BaM LIVE!™ Designing Data-Driven Media Supply Chains - 22 September
BaM LIVE!™ NAB Show Edition - 11-13 October

You an also CatchUP on other events on the BaMZone™ platform including:

Kitplus Show - 6 July
IABM AGM - 22 July
IABM Open Day - 11 August
IBC Show 2021: Ask The Organizers - 30 September

See table below for access comparisons

Platform Overview Videos

4 minute overview of how to use the platform features.

2 minute focus on building your agenda and viewing the live streamed content.

2 minute focus on getting the most out of the networking features of the platform.

What does being a BaM LIVE!™ participant unlock?

You're in control
We’ve often spoken about how the viewer is in control with media consumption, well with BaM LIVE!™, so are you! We want you to be able to dip in and out of the event as and when you want to all from the comfort of your desk, sofa or even garden (our platform works great on mobile devices). Being part of the BaM LIVE!™ Community enables you to chose whether to watch live stream sessions, curated content, check out a partner showcase area, browse the BaM Product LaunchPad or arrange a 1-1 video meeting with a colleague or new business partner.

Access to experts

By being a digital event, BaM Live enables us to include speakers from all around the world so you can hear from a diverse range of international speakers.

Inclusivity and better connections

By using a digital platform open 24/7 before, during and after the event, your BaM LIVE!™ experience extends beyond the event dates. Through our feature rich platform, you can connect with fellow attendees from all over the world that you might not have met in a more traditional event.

Make valuable connections

Meet with key people from all sides Broadcast & Media industry with a fully searchable and filterable attendee list and AI driven matchmaking based on your interests (including listing what you are looking for/providing).

Engage and be inspired

  • Arrange 1-1 video calls directly within the platform
  • Browse over 400 of our partner showcase areas within the platform that contain exclusive videos, products, competitions and more
  • Share virtual business cards with fellow attendees
  • Build your "Digital Briefcase" with partner resources, notes from your meetings and the sessions you attend and download it when you need to
  • “Continue the conversation” in dedicated virtual rooms with speakers and presenters

NEW for 2021 - BaM LIVE!™ REplay
We have tried to provide content that enables all timezones to enjoy elements of BaM LIVE but don’t worry if you cant make a session you like the look of, our team will turn around all live streamed content within 1 hour of it being on the main stage! Got called out to a meeting? We’ve got you covered with REplay, Had to go take a delivery? We’ve got you covered with REplay, Want to recommend a session to a colleague? That’s right, we’ve got you covered with REpLay!


BaM LIVE!™ is hosted on the BaMZone™ platform which is free to access. IABM Members and Users/Buyers of Broadcast & Media equipment and services have full access to all features, non members have limited access but can chose to upgrade their package. By registering with the BaMZone™ platform, you agree to your data being shared with our event partners as per the details outlined in our terms & conditions available here.

Included as part of registration

Chargeable (or available when joining IABM as a member)

IABM Members

Buyers/Users of Broadcast & Media Equipment*

Non IABM Member Vendor Companies

View live streamed content sessions

View exclusive themed curated content

Attend themed breakout sessions

Post messages, images and polls in the interactive event social stream

Attend focus groups and discussions

View, search and network via 1-1 video chat and messaging with other attendees

Arrange meetings with other attendees

Network in exclusive branded and themed lounges

Company listing in Partners area of event platform

*Companies who are not eligible for membership of IABM