Promo Operations, a module of CLEARTM Broadcast Cloud, offers a
never before functionality to automate the entire promo
operations workflow. It provides end-to-end process orchestration
for promo creation through delivery including automation of
rendering of versions, thereby enhancing efficiencies and reducing
costs.
Features of Promo Operations Module:
Work order administration for the entire promo creation and delivery workflow, including versioning
End-to-end workflow orchestration using a BPM-based workflow engine, ensuring seamless integration with the BMS
A simple grid-based interface to define promo work orders for creative and versions of promos. Extended ability to import and export work orders from MS Excels and BMS
Review/Approve tools to support collaboration during the promo creative development process
Tracking and content logistics for various versioning elements
and track receipts of various media materials for versioning
An administration module that lets you configure the
following for a versioning ‘template’:
o Audio files from multiple sources (for different languages
etc.) in Stereo/5.1
o Begin and End Pages
o Text elements in different languages with UTF (Unicode
Text Format) support
o Effects and transitions for text and images
o Sponsorship logos
o Layer groups to handle combinations of ‘Text’, ‘Image’ and
‘Video’ elements
A versioning appliance that allows to ‘render’ promo versions for the creative automatically. This is based on pre-configured, metadata driven dynamic versioning templates that can be assigned while defining work orders.
o The appliance triggers jobs on Adobe® After Effects and Adobe® Premiere Pro CC to render all the different versions based on the template definition
o Provides options for multiple template selection, facilitating easy cross channel promotion and changes in branding
A promo process monitoring dashboard that provides a progress view across all stages of the promo lifecycle
Standard library functions like search, preview, publish to various distribution outlets, including new media and social networks etc.
Ability to preview promos prior to play-out, along with a timeline view
Text Support: Extensive text rendering capabilities for multiple languages and special characters like New Line, Superscript, Subscript
Image support: Ability to squeeze, re-center and re-position images and videos
Ability to dynamically resize and position sponsorship logos using metadata
Automatic generation of daily/weekly/monthly reports based on the number of promos created and played out
Dynamic/automated mixing of voice over tracks