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Promo Operations

Manage » Prepare » Content Preparation » Content and metadata packaging »

Promo Operations, a module of CLEARTM Broadcast Cloud, offers a
never before functionality to automate the entire promo
operations workflow. It provides end-to-end process orchestration
for promo creation through delivery including automation of
rendering of versions, thereby enhancing efficiencies and reducing

Features of Promo Operations Module:
 Work order administration for the entire promo creation and delivery workflow, including versioning
 End-to-end workflow orchestration using a BPM-based workflow engine, ensuring seamless integration with the BMS
 A simple grid-based interface to define promo work orders for creative and versions of promos. Extended ability to import and export work orders from MS Excels and BMS
 Review/Approve tools to support collaboration during the promo creative development process
Tracking and content logistics for various versioning elements
and track receipts of various media materials for versioning
 An administration module that lets you configure the
following for a versioning ‘template’:
o Audio files from multiple sources (for different languages
etc.) in Stereo/5.1
o Begin and End Pages
o Text elements in different languages with UTF (Unicode
Text Format) support
o Effects and transitions for text and images
o Sponsorship logos
o Layer groups to handle combinations of ‘Text’, ‘Image’ and
‘Video’ elements
 A versioning appliance that allows to ‘render’ promo versions for the creative automatically. This is based on pre-configured, metadata driven dynamic versioning templates that can be assigned while defining work orders.
o The appliance triggers jobs on Adobe® After Effects and Adobe® Premiere Pro CC to render all the different versions based on the template definition
o Provides options for multiple template selection, facilitating easy cross channel promotion and changes in branding
 A promo process monitoring dashboard that provides a progress view across all stages of the promo lifecycle
Standard library functions like search, preview, publish to various distribution outlets, including new media and social networks etc.
 Ability to preview promos prior to play-out, along with a timeline view
 Text Support: Extensive text rendering capabilities for multiple languages and special characters like New Line, Superscript, Subscript
 Image support: Ability to squeeze, re-center and re-position images and videos
 Ability to dynamically resize and position sponsorship logos using metadata
 Automatic generation of daily/weekly/monthly reports based on the number of promos created and played out
 Dynamic/automated mixing of voice over tracks