OCTOBER 2020

The session looks at the challenges and opportunities in this new media ecosystem. IABM’s Head of Insight and Analysis, Lorenzo Zanni, will open the event, sharing IABM’s latest research and analysis of the current state of Broadcast and Media, and how its future is likely to unfold over the coming months and years. This will then be followed by a panel of experts from the Broadcast and Media Industry who will explore the challenges and opportunities that new technologies and business models will bring to the industry. Powered by IABM’s data-driven insights on the business of media technology, this session will explore the long-term drivers of change in the sector.

Sandy Nasseri is the President and Co-Founder of MelroseINC, a WOSB and WBENC certified woman-owned business. In 2003, Sandy opened MelroseMAC to meet the accelerating needs in the media, technology sector. She understood the business challenges facing the entertainment marketplace and launched a company that would meet those needs. In less than one year’s time, MelroseMAC’s second location was opened in Burbank to accommodate the immediate needs of major studios. Today, MelroseINC has three distinct divisions: MelroseMAC, our experience centers; MelroseSRC, our national procurement and distribution arm; and MelroseTEC, our systems integrations group that designs end-to-end technology solutions. Sandy’s passion, intuition, and commitment to excellence have fueled her success as a leader of a multi-million-dollar company that is respected by its partners and customers, loved by its employees, and seen as unique in an industry where standing out is nearly impossible.

MelroseINC has been partnered with Apple since 2003, starting as an Apple Specialist. For 15 years, Sandy has been an integral member of the Apple Reseller community, serving on the board for nine years. In 2017, MelroseINC was initiated into Apple’s inaugural class of Apple’s Premier Partner Program, exhibiting the ever-growing relationship MelroseINC has with Apple.

As years passed, many of MelroseMAC’s customers were asking to have Sandy and her team not only procure products and repair machines, but to help install and implement the systems they were purchasing. With that, MelroseTEC was born. MelroseTEC provides clients with customized, large-scale solutions to create their infrastructure, or improve upon an existing one. With a state-of-the-art proprietary lab, our engineers specialize in developing and configuring the best possible workflow, IP architectures, control rooms, machine rooms, distribution infrastructures and quality solutions to meet each customer’s business needs.

Together with our esteemed partners, MelroseINC provides products and services to customers such as Disney, Netflix, Paramount Pictures, Fox, RedBull, Cedars-Sinai Hospital, Universal Music Group, Bad Robot, Viacom, NASA, Snapchat, and more…

As a woman-in-business leader, working in a male dominated industry, Sandy strives to be a voice for women in her marketplace. She serves on the Apple Advisory Reseller Board; serves as the President and Chair of the AVID Customer Association for the Reseller Channel; and is active in the American Express Women’s Initiative. Privately, Sandy is dedicated to the concept of repairing the world. She serves on the board of The Book Foundation and actively supports Alexandria House in Los Angeles. As a veteran of the military, Sandy promotes veteran hiring in both her own company and that of her colleagues.

Sandy earned her degree in Electronics and Electrical Engineering at ORT Technical Institute. She lives with her husband and two children in Los Angeles and is active in her neighborhood community and her children’s schools. 

Digital video and M&E workflows are changing rapidly, driven by distributed, remote workers and the acceleration of on-demand content consumption. Object storage is playing an increasingly critical role in digital media workflows—all the way from initial content creation to streaming.

As we rapidly move to an “everything-online” model, IT pros need to simplify access to assets, ensure quality for viewers and make certain that content is protected.

In this webinar, Adrian "AJ" Herrera, Caringo VP Marketing, and Ryan Meek, Caringo Principal Solutions Architect, will discuss:

• How the challenges of producing video content have changed
• The impact of these challenges on video storage, access and delivery requirements
• How object storage maps to these requirements and new remote workflows
• Case studies that show how a large broadcast service provider and pro sports teams are utilizing object storage
  
  

Our BaM Online Summits bring together the most influential and visionary thought leaders from broadcast and media companies and the world’s best technology suppliers to collaborate and discuss key trends, opportunities and disruptors in an open, non-commercial forum.

The Generation Game will explore the characteristics of the new people entering the broadcast and media industry and evaluate them in light of the COVID-19 pandemic. We will talk about new mentalities, organizational models and skills as well as take the temperature of diversity in the broadcast and media industry through IABM’s latest research into this. The event will feature the following:

• A short, data-driven presentation including the results from the BaM Census, a survey measuring the level of diversity in the broadcast and media industry
• A panel exploring the new job roles entering the industry and what skills media and technology organizations are looking for in young graduates
• An interactive and unscripted “voilà” session in which you will be able to ask all the questions you like to a senior executive at a broadcast and media company that has implemented a major transformation in the last few years.

How you secure the delivery of your OTT Service content from origination all the way through to the end user via browser-based players ultimately determines to what extent you are protecting your content and revenue from the technology side as well as the ultimate end-user side. In this webinar, we will hear how the different components that make up these services – and the relationships between them – are critical in forming an anti-piracy plan without gaps. 

Topic experts

• Tom Kuppinen, Senior Sales Engineer, Bitmovin
• Alan Ogilvie, Lead Product Manager, Friend MTS
• Ali Hodjat, Product Marketing Director, Intertrust Technologies

During this webinar, you will learn about:

• The Content Distribution Chain
• Encoding + Secure MultiDRM Packaging
• Implementing the player and hardening the browser playback environment to mitigate attacks
• Securing DRM License Acquisition 
• When and why watermarking is used, how it works in practice with monitoring, and what are common watermarking attacks?
• How can you trust the human element, or the end ‘Player’?

How To Trust Your Player is a collaborative effort between Bitmovin, Friend MTS and Intertrust. Our goal is to educate media and content providers on the importance of delivering streaming content in the most secure ways possible from the video player to the end-consumer while protecting both their content and revenue.

The IABM 2020 Future Trends Channel is an online launch pad for innovation with a packed agenda of presentations that explore up-and-coming technology and business trends and how they will segue from today’s environment.

Delivered over 5 weeks in September and free to attend/watch on demand, the Future Trends Channel will offer one live event every Tuesday together with a vast array of online content designed to provide attendees with knowledge and insight to help them make more informed decisions.

This week we get into the sharp end – driving profitable revenues in our fast changing, consumer-driven world.

The Money Week live event is about future media economics and digital business models, including the deployment of blockchain technology for content monetization, advanced advertising solutions that enable targeting and programmatic buying as well as media supply chain financial modelling. We will examine the complete technology toolset needed to make money in digital media.

The IABM 2020 Future Trends Channel is an online launch pad for innovation with a packed agenda of presentations that explore up-and-coming technology and business trends and how they will segue from today’s environment.

Delivered over 5 weeks in September and free to attend/watch on demand, the Future Trends Channel will offer one live event every Tuesday together with a vast array of online content designed to provide attendees with knowledge and insight to help them make more informed decisions.

SVOD subscriptions have rocketed up during lockdown. But with consumers unwilling to pay for ever more subscriptions, the need to stand out in a crowded marketplace has never been so high. Whatever the service, efficiency is the backbone of OTT platforms, alongside user interfaces and consumer experience.

The Streaming Week live event is about efficient content delivery and preparation for direct-to-consumer platforms as well as the architecture and design of OTT experiences. We are exploring the complete technology toolset needed to go direct – what’s available now and what’s on the horizon?

Join us for a panel session featuring top next gen broadcast leaders as they discuss successfully innovating their AVOD and SVOD strategies to capture market share in a quickly changing global media market. This session will be hosted by IABM, the International Trade Association for the Broadcast & Media Industry, who will also provide expert industry commentary on the state of the market and the changes the industry is experiencing due to the global pandemic.

The IABM 2020 Future Trends Channel is an online launch pad for innovation with a packed agenda of presentations that explore up-and-coming technology and business trends and how they will segue from today’s environment.

Delivered over 5 weeks in September and free to attend/watch on demand, the Future Trends Channel will offer one live event every Tuesday together with a vast array of online content designed to provide attendees with knowledge and insight to help them make more informed decisions.

After years of niche applications, consumer adoption of VR has started to accelerate during the coronavirus pandemic, with AR too finding increasing use by broadcast and media companies. Is this a tipping point? UHD adoption was also on the increase – particularly in sports - helped by the increasing number of IP deployments.

What is the Future of Compression? – To unlock its full potential, we must bridge both the technology and business sides together.

Especially with AI and machine learning, new compression techniques are advancing rapidly. We must learn from the past, that having great compression techniques are pointless, if we also don’t have the business side dealt with in a practical usable manner. Licensing is one area that needs serious consideration.

This fireside chat will start with Thierry Fautier, President-Chair of the Ultra HD Forum and VP Video Strategy for Harmonic, referencing the current state of affairs, followed by our guest panelist Leonardo Chiariglione who launched the ISO/IEC Moving Pictures Experts Group (MPEG) standards committee in 1988. IABM’s CTO, Stan Moote, will tease-out the future from these two compression industry experts.

Leonardo has a new initiative called MPAI (Moving Picture, Audio and Data Coding by Artificial Intelligence) that will put licensing at the heart of a new AI based compression scheme. Thierry is one of the few MPEG specialists who has implemented all the different video standards throughout his career. Don't miss hearing from these compression authorities!

The Mesmerizing Week live event will then focus on quality and sensorial experiences, including next-generation audio, UHD television, VR, AR and other immersive technology solutions. What breakthroughs will take these immersive technologies to the next level?

In conversation with Margaret Craig – Leading a company in these extraordinary times. 
 
Margaret Craig has been at the helm of Signiant since 2012 and has a wealth of knowledge and experience in the broadcast sector. In this session we will discuss; changing business models, how to lead a company whatever size, how patents benefit a product company, and how to transition from a technology background to business leadership roles.

We have brought together experts from all sectors of Broadcast and Media to deliver a compelling virtual event that looks at where the industry is now heading – and how to succeed in the new world.

All attendees will get a first look at our latest report where we look at how media and technology drivers of change have all been accelerated by the Coronavirus pandemic. The report will focus on charting the impact of the pandemic on the industry’s long-term drivers of change, on content supply chain investment and media technology adoption. We have carried out extensive research in the last few months to understand and chart this uncertain impact.

Often having a cyber security plan gets forgotten - until it is too late. Too late doesn't necessarily mean being hacked or possibly be subject to ransomware; it could be not being prepared to respond to an RFP or RFQ. Having a clear view of broadcasters' requirements is most important.

John Lee heads up the security tasks force for both NABA and WBU and will present what vendors need to know. David Garcia from France TV is the Chair of the EBU Media Cyber Security Committee will also present.

This will be followed up with a panel of vendors to discuss the pros and cons as a feedback mechanism for these groups. As attendee questions and comments will be welcome in the interactive environment, this is a must attend event for IABM members to directly pass on their unique thoughts from a vendor point of view.

Panellists

• Stan Moote, CTO, IABM - Moderator
• Scott Carlson, Director Innovation, Head of Blockchain Security, Kudelski Security
• Paul Stechly, President, Applied Electronics
• Mike Palmer, Senior Director of Media Management, Sinclair Group

Real-time IP video has many different flavors depending on the application. The first question to look at is What is The Flow? Understanding the environment, quality, use cases and for that matter how the video is processed helps to define or narrow down the appropriate choices/options. IABM has put together a panel industry gurus to debate the options, use cases and also de facto vs actual standards. As a bonus we will have a short presentation on the new proposal on IP for Pro AV called IPMX.

Panellists

• Stan Moote,CTO, IABM - CHAIR
• Karl Paulsen, CTO – Diversified
• Dennis Breckenridge, CEO - Elevate Broadcast
• Marc Risby, Group CTO - Boxer Systems
• Andrew Starks, Director of Product Management - Macnica Americas

The coronavirus pandemic showed us all how reliant we are on good quality, interesting content to drive advertising revenues and viewer numbers.
Many broadcasters and content owners have stored material which can be re-used if the right programme can be found, and if it can be repurposed to meet the latest standards in terms of quality and compliance.

In this session, content owners and broadcasters describe their opportunities and applications for benefiting from their archives, and workflow experts discuss how to overcome the barriers in finding and using the material.

Archive Experts Panel

• Noelle Prat, CEO, Twelve – moderator
• Razib Chatterjee, Manager Archive Licensing & Content Syndication, RTE
• David Seevers, CMO, Footage.net
• Kathey Battrick, Senior Manager, Library and Media Management, Asharq News

Solutions Experts Panel

• Darren Whitehead, Director of Business Development, IABM
• Paola Hobson, Managing Director, InSync Technology
• Matt Eaton, Managing Director, GrayMeta
• George Kilpatrick, CEO, Masstech Innovations

Cait O’Riordan is the Chief Product & Information Officer at the Financial Times, hitting the 1 million subscription target one year early. She has an impressive career history which includes being the VP of Product at Shazam, devising the BBC's digital strategy for the London 2012 Olympics and previous to that, a career in journalism.

Rise chat to her about her inspirations, career history and leadership, why so many women in tech have changed careers, and how to build and keep a diverse workforce.

Content Owners are increasingly moving their video workflows to the cloud. In this powerful and highly-scalable environment, how can organizations protect their revenue as their assets move through cloud-based production and distribution processes?

To address this challenge, IBM Aspera and Irdeto have integrated their respective file transfer and protection technologies to watermark content in the cloud. The combination of these cloud services help customers easily combat piracy on-the-fly when needed most.

Join us to learn more about how the integration works to ensure secure file movement through the cloud while delivering the content at maximum speed.

Speakers

With nations around the world preparing to reopen as they progressively get the pandemic under control, how will modern online broadcasters meet the new challenges? In this panel, we will learn how Bitmovin is empowering its customers to embrace the post-COVID future with confidence.

The COVID-19 pandemic has dramatically increased demand for OTT content – alongside increased competition for eyeballs with an exploding range of choices for consumers. Post-COVID, things will not just return to how they were – so how can modern online broadcasters retain and grow their audiences in this new world?

During this session Bitmovin share how they can help maintain vital Quality of Service to keep consumers engaged while controlling and reducing costs through whole-workflow optimisation, so maximising ROI while mitigating risk.

We also hear real-world examples from our panel of experts made up of broadcasters and SVOD’s

Caroline is currently the Head of Operational Delivery at DAZN where she has been for just over a year. With a career that spans working at ITV, the DPP and The Farm Group, we talk to her about her personal and professional journey to date, her career highlights and career challenges. We also ask her about the future of sports broadcasting and what's next for her in her life and career.

If necessity is the mother of invention, one could say that progress is the child of disruption. The dramatic interruption of the 2020 pandemic is perhaps the final straw in an evolving and already disrupted Pay TV market, forcing broadcasters, content owners and traditional Pay TV operators to truly evaluate their existing technologies and business strategies. Start-ups and traditional players, alike, are, now more than ever, looking to leverage and benefit from the efficiencies of the cloud, using pay-as-you-go resources to scale up as needed or launch new focused services such as sporting events, festivals, concerts, or specialized genre specific services.

Present examples of scalable, cloud based OTT platforms are launching new services on existing infrastructure, driving additional revenue and increasing conversion to recurring services.

Hear how the global rollout of 5G technology will develop in the coming years and what kind of timeline we can expect for the commercial adoption of this technology. We discuss what kind of impact the adoption of 5G technology will have on traditional broadcasters and what the key advantages are of this technology from a content production and distribution side.

Panellists

• Riikka Koponen, Principal Analyst, IABM - CHAIR
• Andy Rayner, CTO, Nevion
• Natalia Higuera, Head of Marketing & Communications, Sceenic
• Michel Bais, Managing Director, Mobile Viewpoint

To keep members and end-user customers up to date with activity and opportunity in the APAC region, IABM launch its latest report covering buying and supply trends, followed by conversation and opinion from key vendors and customers across the region.

Click the links below to view the content on demand

Customer Panel

Vendor Panel

Regional Insight Presentation

Our industry is filled with different standards that are constantly being updated and new ones initiated. We all are often too tied up in our day-to-day activities to keep up with various standards activities, until suddenly we need to be on top of them for an order or an RFP.

IABM is here to help you keep up to date with the latest developments with this on-demand webinar. We will also cover the latest activities from our IABM Endorsed Collaborative Groups – AIMS – Alliance for IP Media Solutions, DPP – Digital Production Partnership, MOS Development Group, Streaming Video Alliance and VSF – Video Services Forum.

This webinar is presented by Stan Moote, IABM CTO and Paul Treleaven, IABM’s Technology Specialist who actively represents IABM on SMPTE and AES Standards Committees and at ABU Technical Committee meetings. He provides meeting reports and drives our Standards Monitoring Group.

Get a virtual tune-up for your sales and marketing.

People buy from people they know and trust. But with no exhibitions or events for the foreseeable future, how can you get noticed, get acquainted and get selling again in our new all-virtual World?

We’ve pulled together a panel of specialists in Marketing, Sales, Demos and Publicity, together with marketers from successful companies in broadcast and media from all corners of the globe. They’ve agreed to share their expertise, best practice and top tips on what you need to do differently, and how to keep going successfully in the virtual realm. 

Even before the COVID-19 pandemic began, esports was predicted to be a huge driver of growth for the gaming industry in 2020 and beyond. Now, with mainstream sports around the world on hold and millions of people around globe staying at home to help stop the spread of coronavirus, gaming and esports have become increasingly popular as a way to fill the empty hours of lockdown and isolation.

Some sports leagues such as the NBA have turned to the esports sector to find new ways of engaging with fans. NASCAR has been one of the most successful sports to augment cancelled events with its iRacing Series, with one event attracting 1.3 million viewers at its peak. Several esports competitions are also being shown on live TV, as broadcasters look to fill hours of scheduled sports content that were cancelled in the wake of the pandemic. Additionally, Twitch, the biggest live-streaming platform for games, has seen its hours watched jump 50 percent between March and April and a full 101 percent year over year.

So, is esports having a big moment? What’s happening and what will happen next?

Moderated by Lisa Hanson, President, Niko Partners, our panelists discuss:

• Esports’ growth in prominence and legitimacy as a result of the coronavirus pandemic
• Some of the recent esports events that have occurred during lockdown, how they came to be, and why they’ve been successful
• The emergence of mobile esports and how it may affect the industry overall, and
• The potential effects esports may have on broadcasting and TV

Panelists:

• Ricardo Rodrigues, Head of Business Development, Americas, Telstra Broadcast Services
• Nikita Buffee, Head of Business Development and Partnerships, Allied Esports International
• Todd Harris, CEO, Skillshot Media
• Dave Harris, Partner, Guinevere Capital

In light of the rapidly growing streaming/OTT market and the increasing progression of the broadcast and media industry towards more service-oriented, direct-to-consumer business models, AI technology represents the area of great untapped potential.

Agenda includes up to date research finding from the IABM Business Intelligence Unit, real life case studies and our vendor and customer panels.

This webinar is part 1 of our Demystifying AI/ML series. In it, we will delve deeper into one of the most important and interesting use cases of artificial intelligence and machine learning (AI/ML): content monetization. The focus will be on the strategic and practical implications of AI/ML at the intersection of content and technology.

We will be joined by Globo, a major proponent of AI/ML in content monetization, to understand what this technology can bring to the broadcast and media industry in terms of efficiency and personalization. The webinar will include both a presentation of Globo’s application of AI/ML and an interview.

We cover:

• Data Journalism during COVID-19
• Fostering Data Literacy in Media Companies
• AI/ML Use Cases for Monetization
• Data Privacy

In the new world of working off home internet speeds and slow, sometimes inconsistent VPNs, transferring basic files can feel like you've gone back to the age of dial-up internet. Tools like IBM Aspera and collaboration tools like 5th Kind’s CORE can help you to return to the speed of normal work.

Join us as we demonstrate how Aspera’s latest updates integrate with your other tools like 5th Kind’s CORE, a digital asset management and real-time workflow collaboration platform, to optimize workflow processes and turnaround times. It’s robust functionality and seamlessly integrated Aspera upload and download feature ensure CORE can deliver both large files and large file batches wherever you are in the world without throttling your internet.

In addition to fast, secure file sharing, 5th Kind is introducing their Real-Time Collaboration feature with a new player offering synced playback and review sessions. 5th Kind’s CORE offers advanced search capabilities, metadata access controls, and sharing and distribution features for a comprehensive, end-to-end experience bookended by the power of IBM Aspera.

Chaos drives change. The chaos of the coronavirus pandemic is proving to be a catalyst not just for change in broadcast and media, but rapid change; it is a powerful accelerant. Consumer, business and technology shifts that would normally take years are happening at speed before our eyes.

What are these changes, and how can we embrace them successfully so we’re fit and ready for the ‘new normal’ – whatever it eventually looks like?

This IABM online event, which includes a session with change champion Jim Lawless, aims to equip you with the expert motivation, knowledge and tools you need to keep ahead.

With case studies and customers across the ‘direct to consumer’ value chain discussing their issues, their solutions and their plans for the future, this on-demand event gives you actionable insight into how OTT/streaming media is driving unprecedented SVOD viewing as consumers turn to OTT services to acclimatise to social distancing.

Get the inside track on key trends and technologies shaping the future of Broadcast and Media.

IABM Special Report

What were the technology and business trends coming into 2020, how have they changed in the light of the pandemic - and do we yet have any clues what the ‘new normal’ will be? IABM CEO Peter White talks through the key findings of IABM’s NAB Express Special Report, which addresses all the key issues facing our industry. Attendees will be also able to access the full report online.

Broadcasters Panel

Hear from regional media executives about their technology needs, purchasing priorities and the initiatives they have in the pipeline, as well as discussing common obstacles in delivering these projects – and how they can be avoided.

• Lorenzo Zanni, Head of Insight & Analysis, IABM - Chair
• Anne Schelle, Managing Director, Pearl
• Renard T. Jenkins, Vice President Content Transmission, WarnerMedia
• Del Parks, CTO, Sinclair

Building Walt Disney Television's Facility of the Future

Cloud, IP, data centers, AI, new workflows, remote productions, collaboration – these are just some of the key drivers of our industry today, and they are all in a constant state of development. So how do you design and build a next-gen facility that will still be fit for purpose in 5, 10 or 15 years’ time? What will future facilities look like? IABM CTO Stan Moote hosts a fireside chat with key figures from ABC/Walt Disney who are tasked with this challenge right now!

• Stan Moote, CTO, IABM - Chair
• Mike Strein, Director, Engineering and Technology, ABC TV Network​
  
• Ryan Mccormick, Executive Director, Engineering and Operations, ABC News

Interview with Grass Valley

Following the recent acquisition of Grass Valley by Black Dragon Capital, IABM CEO Peter White will sit down with Tim Shoulders and Louis Hernandez to find out how this bold move will impact the company and its future strategy and direction during the industry’s ongoing digital transformation.

• Tim Shoulders, President, Grass Valley
• Louis Hernandez, CEO and Managing Director, Black Dragon Capital

​Vendor Panel Debate

A panel of IABM member vendors will be sharing their views and experiences of the industry – current trading conditions, ongoing and future priorities, opportunities for growth, and blue-sky thinking for what might lie ahead.

• Lisa Collins, Head of Membership Engagement, IABM - Chair
• Darren Lepke, Head of Video Product Management, Verizon
• Joe Fiveash, Vice President of Strategy, The Weather Company, an IBM Business
• Ben Vandenberg, CEO, Skyline
• Dan Castles, CEO, Telestream