De Tune, a global industry-leading media and entertainment company, chose Tata Communications’ media network and cloud services to drive its global production operations. Watch how our solutions consolidated multiple vendors into one cohesive media ecosystem and simplified content production and distribution.
FIND OUT HOW MILLIONS OF FANS AROUND THE WORLD GET TO SEE THE RACE UNFOLD
ORIOL PUIGDEMONT – A FAN’S PERSPECTIVE
Oriol Puigdemont has been a motorsports journalist since 2004, covering different race categories such as MotoGP, Formula 1 and Dakar Rally. Not many people get to go ‘behind the scenes’ at a MotoGP event with one of the world’s largest telecommunications specialists, Tata Communications.
As a fan of the sport, and someone who makes a point of trying to keep up with technology, I thought I might have an idea of what was required to set up a live control centre and broadcast the action around the world. But, you can honestly only begin to appreciate the size and scale of the logistics needed, by seeing something like this first-hand. And I was fortunate enough to have that exclusive access at the Italian Grand Prix. I visited the Tata Communications control centre at the Mugello Circuit in Tuscany, Italy, just hours before the race was due to start.
My remit was to find out how millions of fans around the world got to see the race unfold. This is a story about what goes on behind the scenes; the vast, almost mind-blowing technology that works in the background to make it happen.
Tata Communications look at the broadcasting success of their work with the European Tour and the technology behind it with the help of Michael Cole, the European Tour’s Chief Technology Officer.
Michael Cole, Chief Technology Officer Of The PGA European Tour: “Golf is undergoing something of a transformation in terms of broadcasting. The wider perception is that it’s old-fashioned, and fixed in traditional media. But, unlike many other global sports organisations, we are actually in the unique position of having seen our audience increase in recent times.
Now this could be down to the 2016 Rio Olympic Games – it helped golf connect with new audiences who had never watched before. We’re talking more than three billion people worldwide. The knock-on effect is huge. But, also a large part of this can also be attributed to the European Tour’s desire to lead the transformation of the sport by putting content at the centre of our operations.”
The FIA World Rally Championship (WRC) is an FIA rallying series with 12 four days events. Each rally is split into 15–25 special stages with huge distances of 300-350 kms covered every rally weekend. While it is highly popular in Europe, the Americas and Australia, Asia and Africa are the next big target markets.
The pandemic has driven rapid change in business models across the landscape of live sports, news, and online video. Adopting cloud-based solutions has been fundamental enabler of successful innovation. However, there are several factors that are key to unlocking the true potential of the cloud.
The past decade has seen an influx of digital-native media companies which have thrived completely online. These are companies that have scaled up without the legacy infrastructure that their traditional counterparts have long relied on (and now have to wean themselves off).
The proliferation of digital-native media companies can be largely attributed to shifting demographics and consumption patterns. Today, millennials often dictate the trends and technologies of the time as they form a large part of the consumer base. As a generation, they gravitate towards digital platforms to access information on the go.
In the last decade alone, live video experience has made huge strides with the introduction of ultra-high definition (UHD) TV in 2012 and its subsequent progress to 8K. Apart from the proliferation of camera technology, advancements in digital video imaging have had a major role to play in the evolution of video capture resolutions. With UHD content fast becoming a mainstay among consumers, broadcasters and production houses are looking to enhance other critical aspects of the live video streaming experience such as greater dynamic ranges, broader color gamut, and faster picture capture rates.
On 19th November 2019, Ajit Pai, chairman of the United States Federal Communications Commission (FCC), announced a public auction of the C-band spectrum (about 500 MHz of bandwidth between 3.7 to 4.2 GHz) to facilitate the development of 5G. The C-Band, a swathe of satellite spectrum that has been historically used for fixed wireless services, plays a crucial role in broadcasting and live production of content such as news reporting and sports feeds.
Research reveals that there were around 2.4 billion Internet users in 2014. By June 2019, that number doubled to 4.4 billion. That’s an 83% increase in the Internet user base in a span of just five years. For the media and telecommunications sector, this raises an all-important question: How far can current underlying networks scale to accommodate the growing traffic on the Internet?
While the good news is that no one single network will need to support this burgeoning traffic, there remains some scepticism around existing networks and their ability to keep pace with the bandwidth demands of next-generation connected devices.