| Advertising sales systems |
BMS AdStore
BMS AdStore
Advertisers now demand that their campaigns are planned and delivered using both linear TV channels and digital outlets to reach their target audiences. TV, VoD and Social Media each have their own complexities which make effective campaign planning for improved ad sales and delivery too slow and expensive.
Arvato Systems' BMS AdStore unifies content monetization from any platform, including Internet; TV; VOD; etc, together into a shared marketing solution. With AdStore, you can use a single process to create complex customer campaigns across multiple channels and you can offer customers powerful invoicing choices with unified and customized billing.
BMS S4AdOpt
BMS S4AdOpt
S4AdOpt, Arvato Systems' spot- inventory- and revenue optimization tool, is the solution when it comes to commercial inventory monetization. Through configurable rules and objectives, modelling and automated processing, the system ensures the best possible placement of ad spots in order to increase revenue generation and also customer satisfaction.
Publishers and advertisers can define objectives such as "fill unsold inventory" (plotting), "maximize revenue" or "rating points", and can set and adjust flexible parameters for rights or business rules.
Promethean Broadcast Centre
Promethean Broadcast Centre
Promethean has a vision to ignite video commerce. The team has created and wholly owns a platform that delivers interactive overlays into any live and on-demand video. Our value proposition is simple: only with Promethean can a broadcaster generate measurable return and optimised engagement through a contextual call to action.
Powered by Promethean, any broadcaster can serve intelligent commerce and engagement opportunities to viewers in real time, so the audience can watch, click, and buy while never leaving their screen. Imagine watching your favourite sports team, ordering pizza, getting live fantasy updates, buying your favourite player’s jersey…all while never missing a moment of live action.
Enriched Media Streaming Solution (EMSS)
Enriched Media Streaming Solution (EMSS)
The exchange of metadata is not standardised, resulting in multiple proprietary systems. This means that custom integrations for SSAI are almost always necessary for each SSAI solution, which then leads to vendor lock-in.
EMSS SpecificationThe specification discusses the standard for metadata, how that metadata is transported in HLS or DASH, and how the metadata should be processed.
This specification touches on announcing and annotating ads to the viewer, modifying UI during ad playback, enforcing business rules for skipping over ads and beaconing.
Starfish Edge Server
Starfish Edge Server
MISbox
MISbox
AdsValU
The system enables the Sales Teams to manage their Ad Inventory optimally using mathematical algorithms, and enhancing the value proposition to the customer.
While maintaining complex Sales Hierarchies of Enterprise Networks, AdsValU also enables multi-tiered approval mechanisms.
AdsValU encapsulates the End-2-End “Proposal to Deal Lifecycle” by automating aspects of crafting a Proposal as well churning voluminous data to provide insights.
