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Advertisers now demand that their campaigns are planned and delivered using both linear TV channels and digital outlets to reach their target audiences. TV, VoD and Social Media each have their own complexities which make effective campaign planning for improved ad sales and delivery too slow and expensive.

AdStore unifies content monetization from any platform, including Internet; TV; VOD; etc, together into a shared marketing solution. With AdStore, you can use a single process to create complex customer campaigns across multiple channels and you can offer customers powerful invoicing choices with unified and customized billing.

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S4AdOpt, Arvato Systems' spot- inventory- and revenue optimization tool, is the solution when it comes to commercial inventory monetization. Through configurable rules and objectives, modelling and automated processing, the system ensures the best possible placement of ad spots in order to increase revenue generation and also customer satisfaction.

Publishers and advertisers can define objectives such as "fill unsold inventory" (plotting), "maximize revenue" or "rating points", and can set and adjust flexible parameters for rights or business rules.

Monetize » Sell Content & Advertising » Advertising Systems » Advertising sales systems »

Today’s media environment is challenging, particularly from an advertising sales perspective. Advertisers want placement across myriad multimedia delivery modes — traditional broadcast, digital, new media, mobile, and more. Campaigns are becoming increasingly complex, advertisers are demanding new levels of accountability — and at the same time, you are charged with maximizing revenue and optimizing the use of inventory. One system — Landmark™ Sales — can help you manage the challenges and experience the rewards of this multifaceted selling environment.

Landmark Sales manages billions of dollars of advertising inventory for leading media companies around the world. The system — which is also available as a cloud-based, fully managed service — executes advertising campaigns across multichannel, multimedia environments and provides total control over available inventory to ensure efficient and effective time utilization. Whether you are a nimble cross-media sales operation, regional network or large-scale multichannel operator, the powerful campaign-led approach provides automatic spot placement for audience-, line-, and spot-based ad sales.

Landmark Sales provides a comprehensive solution to monetize audiences across platforms, with the tools and visibility to strategically drive revenue growth and streamline operations.

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The cutting-edge inventory optimization tool that expertly delivers audience targets to multiscreen devices while consuming the minimal amount of commercial airtime. Cloud-based and ultra-scalable, xG GamePlan provides computer-generated scenarios from real-time analysis to increase both ad efficiency and, most importantly, revenue.

xG GamePlan is the only cloud-based application on the market that leverages battle-tested inventory optimization tools that have been successfully managing billions of dollars of advertising inventory for leading media companies for over two decades.

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TV and radio broadcasters are faced with increasingly complex challenges as the media industry continues to evolve. New technologies, platforms, and consumption behaviors present new revenue opportunities even as they make selling media more complicated than ever before.

WO Traffic is an end-to-end solution built for the changing local landscape, providing a solid foundation from which stations can manage, execute, and scale ad sales both today and into the future. Even the largest ownership groups can leverage new revenue streams by unifying station operations on a shared technology infrastructure, one that provides a single system of record and that offers integrated solutions to drive efficiencies, reduce costs, and maximize revenue.

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With the continuous evolution of content consumption patterns, national broadcast and cable TV networks must adapt their delivery, management, and monetization processes to keep pace. The pressure to maximize diverse revenue streams while addressing operational complexities is greater than ever.

WO Network simplifies every aspect of network ad sales and commercial operations, from proposals and planning, to deal maintenance, stewardship, and billing. With accurate inventory and revenue accounting for all ad types, WO Network is the cornerstone of your growing sales and commercial operations, empowering users to sell with confidence, reduce liability, and improve efficiency by automating and centralizing operations across properties and media types.

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The audience for digital audio is growing exponentially but publishers and sales teams struggle to fully monetize their valuable listener communities. At the same time, brands and agencies increasingly look to secure inventory quickly and at scale with programmatic marketplaces.

 

WO Ad eXchange helps publishers automate ad transactions, while allowing buyers to efficiently aggregate and purchase audio inventory. With advanced targeting and support for both publisher-direct sales and real-time bidding, WO Ad eXchange provides access to new demand for inventory, increasing overall yield for sellers.

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By bringing sellers new demand that can be evaluated alongside current sold inventory, WO Marketplace allows broadcasters to accept only the offers that best meet their needs. Embracing the digital-style buyer who may not have previously bought local broadcast TV, WO Marketplace opens access to new demand from buyers seeking near-to-air inventory, increasing competition which in turn increases inventory value. And broadcasters retain full control over whether to accept an offer, with complete transparency into the client, the offer, and the creative.

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WO Payments Suite helps media finance teams automate order-to-cash processes to improve both efficiency and accuracy. The result is increased on-time payments, improved cash flow, and reduced operating costs.

Purpose-built for the media industry, WO Payments Suite is more than just a payment portal, extending automation throughout the entire accounting cycle to save both time and money by reducing manual effort and associated errors. WO Payments Suite’s robust cash application, lockbox, and treasury reconciliation tools will enable you to go from order-to-cash fast.

WO Payments Suite offers:

• Streamlined collections: Support for online payment processing means you can say goodbye to paper checks and payments by email, fax, or phone


• Direct cash application: Direct API Lockbox technology provides fast, secure, accurate, and timely payment posting


• Intuitive Buyer Payment Portal: Easy self-serve payment options improve client adoption, minimizing collections efforts to improve efficiency and increase client (buyer) satisfaction/useability


• Increased Security and Compliance: Keep your clients’ personally identifiable information (PII) data safe with full PCI-DSS compliance


• Traffic System Integration: Seamless data synchronization with WO Traffic and WO Network improves accuracy by ensuring every payment is automatically associated with the correct client and invoice


• Flexible Workflows: Supports centralized and decentralized business models, with customizable workflows to eliminate redundant effort and save your team time


• Cloud Based: Secure, 24/7 remote access from anywhere, on virtually any device, with automatic software updates – no hardware to buy or support


• Improve Your Customers’ Experience: WO Payments Suite provides a positive customer experience, with single sign-on, access to all related invoices, historical payment data, and the ability to set-up recurring payments

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In a constantly evolving media landscape, sales teams are perpetually challenged to generate multi-platform proposals quickly. Inaccurate or outdated information and inefficient workflows can slow execution time while siloed sales systems add excessive complexity.

WO Media Sales empowers TV advertising sales teams to build both linear and digital proposals by leveraging real-time account information, inventory availability, audience research, and delivery metrics. Your teams will have the ability to efficiently construct and submit orders to WO Traffic, as well as post ratings information against orders.

WO Media Sales allows you to:

• Improve efficiency by creating proposals for multiple markets, properties, and media types on a single order and submit to WO Traffic in real time


• Reduce risk by analyzing current and historic sales data to optimize pricing, placement, and programming decisions, and post orders against ratings and impressions data to manage campaign commitments


• Turn research into revenue by building trend and audience composition reports with ratings data, including the ability to create custom time blocks for detailed market reports

Monetize » Sell Content & Advertising » Advertising Systems » Advertising sales systems »

SDI input, SDI output or multi-format encoded outputs with local content insertion for advertising insertion or regional TV applications.

Monetize » Sell Content & Advertising » Advertising Systems » Advertising sales systems »

MISTV® MIRA is our brand-new generation of complex solutions designed for efficient management of TV stations operational needs. It offers fully customizable environment according to client’s needs, powered by .NET Framework and Oracle RDBMS, and is focused on automatization and optimization of all processes in the TV business. It is user friendly, scalable, efficient and powerful tool for the administration of your TV business.Since we have introduced it to the market during last year, it was already successfully implemented to many of our customers to their absolute satisfaction.MISTV® MIRA covers all processes/workflows interconnected:

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  • Multi and cross channel Program planning
  
  
  • Content-needs planning and schedule cost analytics
  
  
  • Scheduling, Promotion and Secondary events automation
  
  
  • Multiplatform Linear, non-linear VOD broadcasting
  
  
  • Title library - Episodes, Rights & Contracts, Description and Finance management
  
  
  • Content management – TC Versions, MAM, Royalties
  
  
  • Advertising sales and traffic (TV, online, OTD)
  
  
  • Variable price modifications, Discounts, Bonuses
  
  
  • Ratings predictions, Reality imports, Recalculations
  
  
  • Campaign fulfilment evaluation and Budgeting
  
  
  • Automatic booking and optimalization
  
  
  • Reporting, Interfaces and many more
  
  
  
  

Having everything mentioned above in mind, the main aim of the MISTV® MIRA is to assist and lead you to the maximization of revenue, minimizing operational costs and preventing loss of assets, and maximizing your income from the advertising sales.