| Advertising sales systems |
Landmark Sales
Landmark Sales
Today’s media environment is challenging, particularly from an advertising sales perspective. Advertisers want placement across myriad multimedia delivery modes — traditional broadcast, digital, new media, mobile, and more. Campaigns are becoming increasingly complex, advertisers are demanding new levels of accountability — and at the same time, you are charged with maximizing revenue and optimizing the use of inventory. One system — Landmark™ Sales — can help you manage the challenges and experience the rewards of this multifaceted selling environment.
Landmark Sales manages billions of dollars of advertising inventory for leading media companies around the world. The system — which is also available as a cloud-based, fully managed service — executes advertising campaigns across multichannel, multimedia environments and provides total control over available inventory to ensure efficient and effective time utilization. Whether you are a nimble cross-media sales operation, regional network or large-scale multichannel operator, the powerful campaign-led approach provides automatic spot placement for audience-, line-, and spot-based ad sales.
Landmark Sales provides a comprehensive solution to monetize audiences across platforms, with the tools and visibility to strategically drive revenue growth and streamline operations.
xG GamePlan
The cutting-edge inventory optimization tool that expertly delivers audience targets to multiscreen devices while consuming the minimal amount of commercial airtime. Cloud-based and ultra-scalable, xG GamePlan provides computer-generated scenarios from real-time analysis to increase both ad efficiency and, most importantly, revenue.
xG GamePlan is the only cloud-based application on the market that leverages battle-tested inventory optimization tools that have been successfully managing billions of dollars of advertising inventory for leading media companies for over two decades.
AdStore
AdStore
AdStore unifies content monetization from any platform, including Internet; TV; VOD; etc, together into a shared marketing solution. With AdStore, you can use a single process to create complex customer campaigns across multiple channels and you can offer customers powerful invoicing choices with unified and customized billing.
BMS S4AdOpt
BMS S4AdOpt
S4AdOpt, Arvato Systems' spot- inventory- and revenue optimization tool, is the solution when it comes to commercial inventory monetization. Through configurable rules and objectives, modelling and automated processing, the system ensures the best possible placement of ad spots in order to increase revenue generation and also customer satisfaction.
Publishers and advertisers can define objectives such as "fill unsold inventory" (plotting), "maximize revenue" or "rating points", and can set and adjust flexible parameters for rights or business rules.
Starfish Edge Server
Starfish Edge Server
MISbox
MISbox
AdsValU
The system enables the Sales Teams to manage their Ad Inventory optimally using mathematical algorithms, and enhancing the value proposition to the customer.
While maintaining complex Sales Hierarchies of Enterprise Networks, AdsValU also enables multi-tiered approval mechanisms.
Key highlights of the system include:
· Lead Generation (Pre-Sales)
o Leverage viewership data to identify Potential/Untapped Advertisers
o Compare time spent by advertisers in competition networks v/s own network
· Sales Target
o Setup Targets across Channel / Sales Group / Sales Office / Sector / Advertiser and track real-time progress
· Viewership / Ratings Data
o Churn repetitive Ratings data with a few clicks allowing sales teams to spend time on what they do best!!
· Reporting
o AdsValU provides rich reports referencing data across Target, BARC, BMS, Servicing, etc.
· Workflow
o Full sales cycle is managed in a single system providing a view into dwell times through the various stages from Proposal until Deal signing.
o Supports complex approval process including corporate governance
AdsValU encapsulates the End-2-End “Proposal to Deal Lifecycle” by automating aspects of crafting a Proposal as well churning voluminous data to provide insights.
Trusted by industry leaders globally for over two decade, U-TO has constantly innovated and re-invented its solution offerings with scalable technology to provide cost-effectiveness and operational efficiency. Reach us at sales@uto.in
Accedo for Sports
Accedo for Sports
Accedo for Sports combines Accedo's product and service offerings with those of select partners to support rights-holders, broadcasters and sponsors in creating and growing their video business. Accedo for Sports creates new opportunities for increasing monetization and fan engagement. It supports organisations at every stage of the OTT journey, from those wishing to test the market with an initial online video offering, to mature services looking for roadmap acceleration.
Accedo for Sports is designed to address some of the key questions for stakeholders in the sports ecosystem; As a rights-holder, how do I maximise the value of my existing commercial partnerships and delight my fans? As a broadcaster, how do I grow my core audience and reach new ones? As a sponsor, how do I present my brand in a way that will drive activations?
More information: https://www.accedo.tv
Promethean Broadcast Centre
Promethean Broadcast Centre
Promethean has a vision to ignite video commerce. The team has created and wholly owns a platform that delivers interactive overlays into any live and on-demand video. Our value proposition is simple: only with Promethean can a broadcaster generate measurable return and optimised engagement through a contextual call to action.
Powered by Promethean, any broadcaster can serve intelligent commerce and engagement opportunities to viewers in real time, so the audience can watch, click, and buy while never leaving their screen. Imagine watching your favourite sports team, ordering pizza, getting live fantasy updates, buying your favourite player’s jersey…all while never missing a moment of live action.
Enriched Media Streaming Solution (EMSS)
Enriched Media Streaming Solution (EMSS)
The exchange of metadata is not standardised, resulting in multiple proprietary systems. This means that custom integrations for SSAI are almost always necessary for each SSAI solution, which then leads to vendor lock-in.
EMSS SpecificationThe specification discusses the standard for metadata, how that metadata is transported in HLS or DASH, and how the metadata should be processed.
This specification touches on announcing and annotating ads to the viewer, modifying UI during ad playback, enforcing business rules for skipping over ads and beaconing.
