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WO Media Sales

Advertising sales systems

In a constantly evolving media landscape, sales teams are perpetually challenged to generate multi-platform proposals quickly. Inaccurate or outdated information and inefficient workflows can slow execution time while siloed sales systems add excessive complexity.

WO Media Sales empowers TV advertising sales teams to build both linear and digital proposals by leveraging real-time account information, inventory availability, audience research, and delivery metrics. Your teams will have the ability to efficiently construct and submit orders to WO Traffic, as well as post ratings information against orders.

WO Media Sales allows you to:

  • Improve efficiency by creating proposals for multiple markets, properties, and media types on a single order and submit to WO Traffic in real time

  • Reduce risk by analyzing current and historic sales data to optimize pricing, placement, and programming decisions, and post orders against ratings and impressions data to manage campaign commitments

  • Turn research into revenue by building trend and audience composition reports with ratings data, including the ability to create custom time blocks for detailed market reports

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