TV and radio broadcasters are faced with increasingly complex challenges as the media industry continues to evolve. New technologies, platforms, and consumption behaviors present new revenue opportunities even as they make selling media more complicated than ever before.
WO Traffic is an end-to-end solution built for the changing local landscape, providing a solid foundation from which stations can manage, execute, and scale ad sales both today and into the future. Even the largest ownership groups can leverage new revenue streams by unifying station operations on a shared technology infrastructure, one that provides a single system of record and that offers integrated solutions to drive efficiencies, reduce costs, and maximize revenue.
Other products from this company:
WO Ad eXchange
WO Analytics
WO Automation for Radio
WO Marketplace
WO Media Sales
WO Network
WO On Demand
WO Payments Suite
WO Program
WO Sales Console
WO Streaming
WO Traffic
WO Ad eXchange
The audience for digital audio is growing exponentially but publishers and sales teams struggle to fully monetize their valuable listener communities. At the same time, brands and agencies increasingly look to secure inventory quickly and at scale with programmatic marketplaces.
WO Ad eXchange helps publishers automate ad transactions, while allowing buyers to efficiently aggregate and purchase audio inventory. With advanced targeting and support for both publisher-direct sales and real-time bidding, WO Ad eXchange provides access to new demand for inventory, increasing overall yield for sellers.
WO Analytics
WO Analytics provides business intelligence specific to the local TV and radio industries, consolidating all relevant data from both WideOrbit and third-party systems within a single analytics platform. A unified view across channels, markets, and platforms makes it simple for any user to analyze business performance, spot inefficiencies, and pinpoint new revenue opportunities.
- Built for Media: Pre-built media analytics solution that can be customized and deployed quickly
- Single Source of Truth: Combines relevant data, down to the spot level, from multiple WideOrbit and third-party sources into a single data lake
- Immediately Actionable Data: Access pre-built dashboards to help your organization analyze business performance, spot inefficiencies, and pinpoint new revenue opportunities
- Accessible and Flexible: Drill down and share data with just a few clicks from any device Seamlessly integrates with WideOrbit’s ad traffic management system, WO Traffic
WO Automation for Radio
Radio broadcasters face the challenge of providing talent with remote access to the tools and systems needed to keep stations running and on-air. Today’s distributed operations and remote requirements demand a robust, flexible, scalable, and user-friendly automation system to keep listeners engaged around the clock. WO Automation for Radio supports all operating models – live-assist, fully automated, and everything in between – making it easy for broadcasters of any size to deliver compelling news, sports, and music programming, even while taking operations fully remote.
WO Automation for Radio allows you to:
- Access the entire in-studio experience remotely, from home or on-the-go
- Leverage talent and content across stations and markets
- Increase efficiency by integrating with other systems you use every day
WO Marketplace
WO Media Sales
In a constantly evolving media landscape, sales teams are perpetually challenged to generate multi-platform proposals quickly. Inaccurate or outdated information and inefficient workflows can slow execution time while siloed sales systems add excessive complexity.
WO Media Sales empowers TV advertising sales teams to build both linear and digital proposals by leveraging real-time account information, inventory availability, audience research, and delivery metrics. Your teams will have the ability to efficiently construct and submit orders to WO Traffic, as well as post ratings information against orders.
WO Media Sales allows you to:
- Improve efficiency by creating proposals for multiple markets, properties, and media types on a single order and submit to WO Traffic in real time
- Reduce risk by analyzing current and historic sales data to optimize pricing, placement, and programming decisions, and post orders against ratings and impressions data to manage campaign commitments
- Turn research into revenue by building trend and audience composition reports with ratings data, including the ability to create custom time blocks for detailed market reports
WO Network
WO Network simplifies every aspect of network ad sales and commercial operations, from proposals and planning, to deal maintenance, stewardship, and billing. With accurate inventory and revenue accounting for all ad types, WO Network is the cornerstone of your growing sales and commercial operations, empowering users to sell with confidence, reduce liability, and improve efficiency by automating and centralizing operations across properties and media types.
WO On Demand
WO On Demand is a cloud-based, SaaS platform that simplifies management, monetization, and measurement for on-demand audio content, including podcasts. With dynamic server-side ad insertion, robust ad templates, podcast hosting, download/impression/revenue reporting, broadcast-to-podcast functionality, a dynamic RSS engine, and powerful programmatic capabilities, WO On Demand includes everything audio publishers need to drive revenue.
WO On Demand can also be paired with WO Streaming to provide side-by-side management of your digital audio inventory across channels, and with WO Ad eXchange to provide holistic yield optimization across your direct sold and programmatic channels.
WO Payments Suite
WO Payments Suite helps media finance teams automate order-to-cash processes to improve both efficiency and accuracy. The result is increased on-time payments, improved cash flow, and reduced operating costs.
Purpose-built for the media industry, WO Payments Suite is more than just a payment portal, extending automation throughout the entire accounting cycle to save both time and money by reducing manual effort and associated errors. WO Payments Suite’s robust cash application, lockbox, and treasury reconciliation tools will enable you to go from order-to-cash fast.
WO Payments Suite offers:
- Streamlined collections: Support for online payment processing means you can say goodbye to paper checks and payments by email, fax, or phone
- Direct cash application: Direct API Lockbox technology provides fast, secure, accurate, and timely payment posting
- Intuitive Buyer Payment Portal: Easy self-serve payment options improve client adoption, minimizing collections efforts to improve efficiency and increase client (buyer) satisfaction/useability
- Increased Security and Compliance: Keep your clients’ personally identifiable information (PII) data safe with full PCI-DSS compliance
- Traffic System Integration: Seamless data synchronization with WO Traffic and WO Network improves accuracy by ensuring every payment is automatically associated with the correct client and invoice
- Flexible Workflows: Supports centralized and decentralized business models, with customizable workflows to eliminate redundant effort and save your team time
- Cloud Based: Secure, 24/7 remote access from anywhere, on virtually any device, with automatic software updates – no hardware to buy or support
- Improve Your Customers’ Experience: WO Payments Suite provides a positive customer experience, with single sign-on, access to all related invoices, historical payment data, and the ability to set-up recurring payments
WO Program
WO Program manages the distribution and access of content on any platform – whether linear or digital. Manage content across channels and platforms from production and acquisition through rights, scheduling, and transmission. WO Program integrates with WideOrbit and third-party solutions to simplify workflow and share rich data across the organization.
- Streamline Workflows with Centralized Scheduling Tools
- Efficiently manage network and affiliate scheduling across properties and time zones. Align linear and non-linear scheduling across platforms.
- Enforce Compliance Across Properties and Platforms
- Utilize flexible exhibition windows, rights and restrictions across linear and non-linear schedules and associated reporting.
- Optimize Content, Information and Data Flow
- Make timely business decisions with immediate access to program information. Ensure data is updated and available across the organization.
WO Sales Console
Media transactions have become increasingly complex, with sales teams juggling disparate systems to manage avail requests, proposals, orders, revisions, and makegoods. The resulting inefficiencies, including the inability to effectively price across multiple channels and limited visibility across demand, can overcomplicate inventory management and stall revenue growth.
The process to request local spot TV inventory, send back avails and pricing, negotiate and tweak details, secure the deal, and provide proof-of-performance reporting, is long, manual, tedious and filled with opportunity for human error. WO Sales Console is a comprehensive solution to increase overall speed and efficiency, allowing stations to simplify the steps involved without compromising control.
WO Streaming
The exponential growth of mobile devices, allowing for 24/7 connection, has been a boon to streaming digital audio. To profitably tap into this growing audience, publishers need the ability to manage distribution and monetization from the office, from home, or while on-the-go.
WO Streaming helps broadcasters monetize streaming digital content via direct-sold campaigns, as well as through WideOrbit’s ad sales partners and our programmatic digital audio platform. Our solution makes it simple to drive revenue, expand listenership, and extend content from linear broadcast to digital audio platforms.
WO Traffic
WO Traffic is an end-to-end solution built for the changing local landscape, providing a solid foundation from which stations can manage, execute, and scale ad sales both today and into the future. Even the largest ownership groups can leverage new revenue streams by unifying station operations on a shared technology infrastructure, one that provides a single system of record and that offers integrated solutions to drive efficiencies, reduce costs, and maximize revenue.
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Related Products:
WO Media Sales
WO Payments Suite
WO Marketplace
WO Ad eXchange
WO Network
WO Traffic
Starfish Edge Server
Accedo Play – Sports
Enriched Media Streaming Solution (EMSS)
Promethean Broadcast Centre
AdStore
MISTV MIRA
MISTV Mira: Advertising Sales
WO Media Sales
In a constantly evolving media landscape, sales teams are perpetually challenged to generate multi-platform proposals quickly. Inaccurate or outdated information and inefficient workflows can slow execution time while siloed sales systems add excessive complexity.
WO Media Sales empowers TV advertising sales teams to build both linear and digital proposals by leveraging real-time account information, inventory availability, audience research, and delivery metrics. Your teams will have the ability to efficiently construct and submit orders to WO Traffic, as well as post ratings information against orders.
WO Media Sales allows you to:
- Improve efficiency by creating proposals for multiple markets, properties, and media types on a single order and submit to WO Traffic in real time
- Reduce risk by analyzing current and historic sales data to optimize pricing, placement, and programming decisions, and post orders against ratings and impressions data to manage campaign commitments
- Turn research into revenue by building trend and audience composition reports with ratings data, including the ability to create custom time blocks for detailed market reports
WO Payments Suite
WO Payments Suite helps media finance teams automate order-to-cash processes to improve both efficiency and accuracy. The result is increased on-time payments, improved cash flow, and reduced operating costs.
Purpose-built for the media industry, WO Payments Suite is more than just a payment portal, extending automation throughout the entire accounting cycle to save both time and money by reducing manual effort and associated errors. WO Payments Suite’s robust cash application, lockbox, and treasury reconciliation tools will enable you to go from order-to-cash fast.
WO Payments Suite offers:
- Streamlined collections: Support for online payment processing means you can say goodbye to paper checks and payments by email, fax, or phone
- Direct cash application: Direct API Lockbox technology provides fast, secure, accurate, and timely payment posting
- Intuitive Buyer Payment Portal: Easy self-serve payment options improve client adoption, minimizing collections efforts to improve efficiency and increase client (buyer) satisfaction/useability
- Increased Security and Compliance: Keep your clients’ personally identifiable information (PII) data safe with full PCI-DSS compliance
- Traffic System Integration: Seamless data synchronization with WO Traffic and WO Network improves accuracy by ensuring every payment is automatically associated with the correct client and invoice
- Flexible Workflows: Supports centralized and decentralized business models, with customizable workflows to eliminate redundant effort and save your team time
- Cloud Based: Secure, 24/7 remote access from anywhere, on virtually any device, with automatic software updates – no hardware to buy or support
- Improve Your Customers’ Experience: WO Payments Suite provides a positive customer experience, with single sign-on, access to all related invoices, historical payment data, and the ability to set-up recurring payments
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WO Marketplace
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WO Ad eXchange
The audience for digital audio is growing exponentially but publishers and sales teams struggle to fully monetize their valuable listener communities. At the same time, brands and agencies increasingly look to secure inventory quickly and at scale with programmatic marketplaces.
WO Ad eXchange helps publishers automate ad transactions, while allowing buyers to efficiently aggregate and purchase audio inventory. With advanced targeting and support for both publisher-direct sales and real-time bidding, WO Ad eXchange provides access to new demand for inventory, increasing overall yield for sellers.
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WO Network
WO Network simplifies every aspect of network ad sales and commercial operations, from proposals and planning, to deal maintenance, stewardship, and billing. With accurate inventory and revenue accounting for all ad types, WO Network is the cornerstone of your growing sales and commercial operations, empowering users to sell with confidence, reduce liability, and improve efficiency by automating and centralizing operations across properties and media types.
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Landmark Sales
Today’s media environment is challenging, particularly from an advertising sales perspective. Advertisers want placement across myriad multimedia delivery modes — traditional broadcast, digital, new media, mobile, and more. Campaigns are becoming increasingly complex, advertisers are demanding new levels of accountability — and at the same time, you are charged with maximizing revenue and optimizing the use of inventory. One system — Landmark™ Sales — can help you manage the challenges and experience the rewards of this multifaceted selling environment.
Landmark Sales manages billions of dollars of advertising inventory for leading media companies around the world. The system — which is also available as a cloud-based, fully managed service — executes advertising campaigns across multichannel, multimedia environments and provides total control over available inventory to ensure efficient and effective time utilization. Whether you are a nimble cross-media sales operation, regional network or large-scale multichannel operator, the powerful campaign-led approach provides automatic spot placement for audience-, line-, and spot-based ad sales.
Landmark Sales provides a comprehensive solution to monetize audiences across platforms, with the tools and visibility to strategically drive revenue growth and streamline operations.
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WO Traffic
WO Traffic is an end-to-end solution built for the changing local landscape, providing a solid foundation from which stations can manage, execute, and scale ad sales both today and into the future. Even the largest ownership groups can leverage new revenue streams by unifying station operations on a shared technology infrastructure, one that provides a single system of record and that offers integrated solutions to drive efficiencies, reduce costs, and maximize revenue.
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xG GamePlan
The cutting-edge inventory optimization tool that expertly delivers audience targets to multiscreen devices while consuming the minimal amount of commercial airtime. Cloud-based and ultra-scalable, xG GamePlan provides computer-generated scenarios from real-time analysis to increase both ad efficiency and, most importantly, revenue.
xG GamePlan is the only cloud-based application on the market that leverages battle-tested inventory optimization tools that have been successfully managing billions of dollars of advertising inventory for leading media companies for over two decades.
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AIP MONETIZ
Our AIP Monetiz Service offers you a revenue opportunity, based on a unique rev share model. Monetize all or part of the newly created SSAI inventory and focus on your core publishing activities. DAIConnect® easily detects your unsold inventory and helps you find solutions in terms of latency issues, ad setup problems or reporting discrepancies. Together with our ad network partners, we make a second attempt to sell unsold inventory, without comprising the CPM, ad quality or user experience.
Bridging Worlds
The AIP Monetiz Service and our DAIConnect SSAI platform bridges the worlds between video delivery and the AdTech components.
Making IT Simple
We take care of the complexities of monetizing CTV and Video ad inventory, including FAST channels.
Integration
We manage the complete integration of ad insertion into the video delivery infrastructure and take care of the ad insertion rules and processes.
Adops Team
We take care of all the Ad Operation part, ad inventory presentation to our monetization partners and take care of the daily work and reporting.
Data Management
We ensure that data are existing, correct, adapted, formatted, curated and presented as ready to buy by SSP’s and DSP’s partners.
Centralize
We centralize the ad inventory for your Ad Sales solutions and can provide a technical layer unifying the ad delivery to the AdTech solution.
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Starfish Edge Server
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AdsValU
The system enables the Sales Teams to manage their Ad Inventory optimally using mathematical algorithms, and enhancing the value proposition to the customer.
While maintaining complex Sales Hierarchies of Enterprise Networks, AdsValU also enables multi-tiered approval mechanisms.
Key highlights of the system include:
· Lead Generation (Pre-Sales)
o Leverage viewership data to identify Potential/Untapped Advertisers
o Compare time spent by advertisers in competition networks v/s own network
· Sales Target
o Setup Targets across Channel / Sales Group / Sales Office / Sector / Advertiser and track real-time progress
· Viewership / Ratings Data
o Churn repetitive Ratings data with a few clicks allowing sales teams to spend time on what they do best!!
· Reporting
o AdsValU provides rich reports referencing data across Target, BARC, BMS, Servicing, etc.
· Workflow
o Full sales cycle is managed in a single system providing a view into dwell times through the various stages from Proposal until Deal signing.
o Supports complex approval process including corporate governance
AdsValU encapsulates the End-2-End “Proposal to Deal Lifecycle” by automating aspects of crafting a Proposal as well churning voluminous data to provide insights.
Trusted by industry leaders globally for over two decade, U-TO has constantly innovated and re-invented its solution offerings with scalable technology to provide cost-effectiveness and operational efficiency. Reach us at sales@uto.in
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Accedo Play – Sports
Accedo Play - Sports enables sport organizations to launch, manage, and monetize a video-centric service and deliver a tailored fan experience. It is an out-of-the-box solution that has been pre-integrated with a selection of third-party vendors to enable rights holders, federations, and sporting clubs to create a video-centric hub for their brand where they fully own the relationship with fans.
More information: https://www.accedo.tv
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Enriched Media Streaming Solution (EMSS)
The exchange of metadata is not standardised, resulting in multiple proprietary systems. This means that custom integrations for SSAI are almost always necessary for each SSAI solution, which then leads to vendor lock-in.
EMSS SpecificationThe specification discusses the standard for metadata, how that metadata is transported in HLS or DASH, and how the metadata should be processed.
This specification touches on announcing and annotating ads to the viewer, modifying UI during ad playback, enforcing business rules for skipping over ads and beaconing.
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Promethean Broadcast Centre
Promethean has a vision to ignite video commerce. The team has created and wholly owns a platform that delivers interactive overlays into any live and on-demand video. Our value proposition is simple: only with Promethean can a broadcaster generate measurable return and optimised engagement through a contextual call to action.
Powered by Promethean, any broadcaster can serve intelligent commerce and engagement opportunities to viewers in real time, so the audience can watch, click, and buy while never leaving their screen. Imagine watching your favourite sports team, ordering pizza, getting live fantasy updates, buying your favourite player’s jersey…all while never missing a moment of live action.
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AdStore
AdStore unifies content monetization from any platform, including Internet; TV; VOD; etc, together into a shared marketing solution. With AdStore, you can use a single process to create complex customer campaigns across multiple channels and you can offer customers powerful invoicing choices with unified and customized billing.
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MISTV MIRA
With more than 25 years of experience in the business, MISTV® MIRA is our brand-new generation of integrated solutions built to meet today’s complex demands and needs for the operational administration of your TV station and/or advertising sales house. Our system will lead you to the maximization of your revenue and minimization of the operational costs. MISTV® MIRA is strongly focused on automatization and optimization of all processes in the TV business, offering a fully customizable environment according to the client’s needs, powered by Microsoft® .NET Framework and Oracle® RDBMS. It is a user friendly, scalable, efficient, and powerful tool for the administration of your media business.
Advertising sales and traffic
- Multiplatform Inventory - TV, online, OTD
- Pricelists, Coefficients, Discounts, Bonuses, Variable price modifications per client
- CRM, Budgeting, Contracts, Invoicing, Ratings, Campaigns fulfillment evaluation
Programme planning
- Multi & cross channel/network planning, Linear and non-linear (VOD) broadcasting
- Automated changes and series planning
- Content-needs planning and schedule cost analytics
Scheduling
- Daily plans, Playlist, Post transmission log (As-run log)
- Breaks, Jingles and Secondary events
- Automatic scheduling and Alternative schedules
Title & Content library
- Titles-Programs, Films, Series & Episodes
- Title description and categorization, Metadata and MAM integration
- Media management, Shipping, Clip versions, Formats, TCs and Breaks
Rights management
- Acquired rights and Own production
- License contracts and conditions, Runs, Costs, Payments
- Amortizations and Impairments, Dubbing, Used music / Royalties
Automatic booking
- Advertising sales campaigns and ON-AIR self-promotion campaigns
- Optimization of delivery and inventory use
- Adjustable booking targets and conditions
Self-Promotion (OAP)
- Promo library and production requests
- Scheduling rules and conditions, Promotion campaigns management
- Promo inventory views and booking
Reporting, Interfaces and Jobs
- Playout, Research, Finance and Production, MAM, VOD, WWW, EPG, OTT, CGI
- RESTful API, FTP, DB views, XLS, XML, Printed
- Server based scheduled jobs, DB links
Professional service
- Helpdesk, Ticketing system, 24/7/365 technical support
- Fast and flexible on demand customizations
- User training and Consulting services
MIS is a long-established, leading player
on the international market providing complex solutions for advertising sales, rights, content and broadcast management. The company, with headquarters in Prague, has been specializing in the development of software solutions for TV broadcasters since it was established in 1995. Using innovative technologies and an exceptionally client orientated approach with outstanding flexibility, it is a partner you can rely on.
Currently, we are delivering for over 35 clients and more than 1000 users in countries across Europe, America, and Africa. Our software solutions ensure easy to manage and uninterrupted broadcasting of hundreds of TV channels and networks. Our clients range from big TV stations (networks) running tens of channels with national coverage to smaller regional single channel TVs. The software is designed with flexibility in mind, so that without changes in structure, it can manage TV station of any size, complexity, and specificity of individual requirements. This is thanks to its extensive functionality across all areas that a broadcasting company may need, coupled with custom made configurations and settings. We offer the market a comprehensive All-in-one solution, with the precision and professional standards of the best of breed approach, delivered with our modular approach.
Your media business under full control
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MISTV Mira: Advertising Sales
With more than 25 years of experience in the business, MISTV® MIRA is our brand-new generation of integrated solutions built to meet today’s complex demands and needs for the operational administration of your TV station and/or advertising sales house. Our system will lead you to the maximization of your revenue and minimization of the operational costs. MISTV® MIRA is strongly focused on automatization and optimization of all processes in the TV business, offering a fully customizable environment according to the client’s needs, powered by Microsoft® .NET Framework and Oracle® RDBMS. It is a user friendly, scalable, efficient, and powerful tool for the administration of your media business.
Advertising sales and traffic
- Multiplatform Inventory - TV, online, OTD
- Pricelists, Coefficients, Discounts, Bonuses, Variable price modifications per client
- CRM, Budgeting, Contracts, Invoicing, Ratings, Campaigns fulfillment evaluation
Scheduling
- Daily plans, Playlist, Post transmission log (As-run log)
- Breaks, Jingles and Secondary events
- Automatic scheduling and Alternative schedules
Rights management
- Acquired rights and Own production
- License contracts and conditions, Runs, Costs, Payments
- Amortizations and Impairments, Dubbing, Used music / Royalties
Automatic booking
- Advertising sales campaigns and ON-AIR self-promotion campaigns
- Optimization of delivery and inventory use
- Adjustable booking targets and conditions
Reporting, Interfaces and Jobs
- Playout, Research, Finance and Production, MAM, VOD, WWW, EPG, OTT, CGI
- RESTful API, FTP, DB views, XLS, XML, Printed
- Server based scheduled jobs, DB links
Professional service
- Helpdesk, Ticketing system, 24/7/365 technical support
- Fast and flexible on demand customizations
- User training and Consulting services
MIS is a long-established, leading player
on the international market providing complex solutions for advertising sales, rights, content and broadcast management. The company, with headquarters in Prague, has been specializing in the development of software solutions for TV broadcasters since it was established in 1995. Using innovative technologies and an exceptionally client orientated approach with outstanding flexibility, it is a partner you can rely on.
Currently, we are delivering for over 35 clients and more than 1000 users in countries across Europe, America, and Africa. Our software solutions ensure easy to manage and uninterrupted broadcasting of hundreds of TV channels and networks. Our clients range from big TV stations (networks) running tens of channels with national coverage to smaller regional single channel TVs. The software is designed with flexibility in mind, so that without changes in structure, it can manage TV station of any size, complexity, and specificity of individual requirements. This is thanks to its extensive functionality across all areas that a broadcasting company may need, coupled with custom made configurations and settings. We offer the market a comprehensive All-in-one solution, with the precision and professional standards of the best of breed approach, delivered with our modular approach.
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MISTV
1. TV station operations (Station Management system):Help you make your station efficient. Control the broadcasting plan costs and effective use of library, which is undoubtedly the greatest asset that a TV station has.
2. Air-time sales (Advertising sales):Help you maximize your revenue from air-time sales. Get the maximum revenue possible from the available inventory.
The two basic modules are accompanied with an additional basic module called OnlineBussinessAnalyzer which is a highly sophisticated, efficient, and user-friendly reporting tool.
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