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Opt-out (content/ad-insertion) services allow broadcasters to launch local versions of their international or regional feeds, either by adding local promos and commercials or even changing a part of the channel’s content in order to meet the viewers’ expectations on a certain market. The service follows triggers (cue-tones) from the original feed or schedules of the original channel and switches to local content when instructed. In the absence of triggers, the same can be done on the basis of play-out. A combination of full play-out and opt-out service can be tailored on request.