Highlights:
- Cloud adoption in broadcast and media continues to grow with most media businesses having adopted cloud technology; this was largely driven by COVID. The move to remote production and the increasing volumes of data due to M&E convergence have all contributed to accelerated cloud adoption.
- Despite the increasing complexity caused by an expanding virtualized infrastructure, a multi-cloud approach is becoming an increasingly popular choice among media companies who want to avoid being locked in with one public cloud service provider.
- Media businesses’ move towards decentralized remote production is driving investment in edge computing and cloud storage, bringing new efficiencies to TV and film production.
- From the content supply chain perspective, cloud technology is being implemented predominantly for storing, distributing, producing, and managing content.
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