Cloud Adoption Trends

Cloud Adoption Trends

MediaTech Intelligence - MediaTech Trends

Track the adoption of specific emerging technologies within the broadcast and media sector Understand the drivers of emerging technologies’ adoption within customer organizations Keep track of emerging technologies’ development and their use cases, both in media and in other verticals

Cloud Adoption Trends

Fri 12, 08 2022


  • Cloud adoption in broadcast and media continues to grow with most media businesses having adopted cloud technology; this was largely driven by COVID. The move to remote production and the increasing volumes of data due to M&E convergence have all contributed to accelerated cloud adoption.
  • Despite the increasing complexity caused by an expanding virtualized infrastructure, a multi-cloud approach is becoming an increasingly popular choice among media companies who want to avoid being locked in with one public cloud service provider.
  • Media businesses’ move towards decentralized remote production is driving investment in edge computing and cloud storage, bringing new efficiencies to TV and film production.
  • From the content supply chain perspective, cloud technology is being implemented predominantly for storing, distributing, producing, and managing content.

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