The global video streaming industry is a multi-billion-dollar market that’s enabled streaming services of every size to succeed. Yet, with great success comes new risks and responsibilities. The rapid growth of streaming services means that they are now not only home to high-value content but, in some cases, data from millions of customers. Cybercriminals now see streaming services as a treasure trove and are eager to mine premium content and users’ data including, customer payment details, email addresses, physical addresses, and names. Inevitably, the more successful a streaming service is, the more personal data it has, which makes it an increasingly attractive proposition to cybercriminals because they have a greater surface area to attack. Growing pains in these organizations can lead to an increase in cyberattacks that take advantage of the vulnerabilities specific to OTT platforms and technologies.
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IABM has been carrying out interviews with technology suppliers and media companies to identify major trends driving investment, revenues, and technology development in content creation and production technology
ahead of BaM LIVE!™ 2021, and building on our previous briefing focused on the state of content creation and production. The COVID-19 pandemic has notably accelerated some long-standing trends in this sector, pushing
some drivers to the extreme. This was the wide consensus emerging from the interviews which, however, also evidenced some more specific trends driving content creation and production technology. The following is a preview of these seven high-level drivers ahead of IABM's full content chain report on Content Creation and Production.
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On demand webinar from IABM Member Digital Nirvana
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IABM interviews with technology users also highlighted that most of them have deprioritized hardware for content creation unless absolutely needed for operational continuity. Although revenues are bouncing back, the COVID-19 pandemic has introduced structural changes to media technology demand in this part of the industry. In fact, the common theme in this part of the content supply chain is the contrast between the rising investment in original programming and the simultaneous disruptions in traditional business models caused by COVID-19.
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IABM Sector Trends Reports track developments in technology adoption, usecases, and workflow models in different sectors of the media industry.
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The COVID-19 pandemic with its shelter in place orders and social distancing mandates has transformed the flexibility to effectively work remote from a luxury into an operational necessity . Large meetings are now taking place virtually from dining room tables and the morning commute to the office has gone from 45 minutes to just 45 steps—including that pitstop for your morning coffee. Just as boardrooms have moved into the dining room, newsroom operations are also finding their new home outside of the broadcast facility. However, leading technology manufacturers are helping media operations make this transition without skipping a beat.
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We caught up with Peter Wayhead, CEO at Pebble to discuss their recent rebrand, asking why they chose to rebrand, what it means for them and their customers, will there be any changes as a result of the rebrand and where Peter sees the future of the industry and Pebble as we start to emerge from Covid.
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Join us in this final webinar, where we will be exploring:
How StrongLink’s powerful set of management tools, that when combined with policy-based automation, can really drive efficiency, reducing human error and saving cost.
How once you have sight of all your data, across all your storage systems, both on-premise and in the cloud, then by using flexible user defined metadata, you can really drive your workflows.
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In this talk, we will present some recent insights, technical challenges, and lessons learned from creating applications, in which we use AI to help the viewer select the right content quickly.
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BRINGING BROADCAST AND OTT TOGETHER. Hexaglobe Group provides End to End solutions for broadcasters, from premium playout automation to OTT middleware
