Virtual Advertising - IABM Single BaM Product

Virtual Advertising - IABM Single BaM Product

Virtual Advertising

Virtual Advertising

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Virtual Advertising enables sports rights holders to provide one broadcast feed with different advertising than what’s used in the venue, on the playing surface or on the billboards/LED screens around the sporting event. This increases the value for advertisers and broadcasters, allowing them to easily integrate and sell local or targeted advertising in different geographies or to different fan bases.


Powered by AMC Supponor, Telstra Broadcast Services provides the managed service and connectivity required to control and deliver this powerful advertising technology to sports properties, federations and rights owners.


 


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