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Advertising sales systems

AdsValU is a Yield Optimization tool built using Data Science techniques for achieving Revenue Goals. The solution leverages Predictive Analysis based upon historical trends of Audience Measurement to ensure alignment of Channel Performance to Advertiser Objectives


The system enables the Sales Teams to manage their Ad Inventory optimally using mathematical algorithms, and enhancing the value proposition to the customer.


While maintaining complex Sales Hierarchies of Enterprise Networks, AdsValU also enables multi-tiered approval mechanisms.


Key highlights of the system include:


·         Lead Generation (Pre-Sales)

o   Leverage viewership data to identify Potential/Untapped Advertisers

o   Compare time spent by advertisers in competition networks v/s own network


·         Sales Target

o   Setup Targets across Channel / Sales Group / Sales Office / Sector / Advertiser and track real-time progress


·         Viewership / Ratings Data

o   Churn repetitive Ratings data with a few clicks allowing sales teams to spend time on what they do best!!


·         Reporting

o   AdsValU provides rich reports referencing data across Target, BARC, BMS, Servicing, etc.


·         Workflow

o   Full sales cycle is managed in a single system providing a view into dwell times through the various stages from Proposal until Deal signing.

o   Supports complex approval process including corporate governance


AdsValU encapsulates the End-2-End “Proposal to Deal Lifecycle” by automating aspects of crafting a Proposal as well churning voluminous data to provide insights.


Trusted by industry leaders globally for over two decade, U-TO has constantly innovated and re-invented its solution offerings with scalable technology to provide cost-effectiveness and operational efficiency. Reach us at

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