Connected and addressable TV advertising

Connected and addressable TV advertising

Connected and addressable TV advertising

Connected and addressable TV advertising

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To help content distributors reach their audiences more accurately, Oxagile offers their expertise in OTT advertising platform development and cross-domain knowledge, including computer vision and big data processing.


Key competences:



  • OTT and CTV advertisingsolutions for retargeting TV-viewing households across online streaming platforms

  • Addressable and targeted TV advertisingsoftware for reaching audiences based on respective household data

  • BI-based audience analysis for delivering personalized ads across freead-supported TV

  • Enhancement of DSP, SSP, and DMP solutions with advanced features

  • Optimization of AVOD monetization strategies through server-side ad insertions

  • OTT header bidding development for better audience segmentation and ad campaign performance optimization


 


Additional information

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