Platform helped MediaKind to create and deliver an impactful and ambitious timeline of PR and Marcomms activity to showcase its latest technologies, innovations and thought leadership during the opening months of the global lockdown.
View More
IABM Principal Analyst Riikka Koponen talks to Gary Schneider, Lead architect for live systems, venues and studios, Linkedin about the challenges they are facing along with the opportunities for Linkedin in today’s fast changing business.
View More
The way news is consumed is changing fast. In the US alone 43% of adults now choose websites and social media as their primary news sources over traditional TV and print media.
The dramatic shift to digital news consumption has led news networks to seek solutions that will enable them to deliver engaging content fast to consumers across the full digital spectrum.
View More
Founded in 1983 with two cable channels, A+E Networks has since grown into one of the world’s largest media networks. With TV shows available in 8 out of every 10 American homes and content cumulatively reaching 335 million people worldwide, its collection of hugely popular culture brands includes A&E®, HISTORY®, Lifetime®, Lifetime Movies™, FYI,™, VICELAND® and BIOGRAPHY®.
Over the years, A+E Networks has produced and continues to create a vast volume of popular entertainment content including movies, documentaries and reality TV – top rated shows include The First 48, Storage Wars and Vikings.
View More
The subscription economy is booming, and media and entertainment giants are steering the change. Even as Disney and Apple prepare to enter the market with premium offerings alongside direct-to-consumer platforms from HBO Max, NBCUniversal, BritBox and Quibi, the global subscription-based video on-demand (SVOD) business still has room for further growth [per Ampere Analysis].
It’s no coincidence that pay TV service viewership continues to decline as more consumers prefer to curate their own content packages by stacking subscription services and watching video content on social media.2 Yet the very same forces that are driving the SVOD non-linear phenomenon risk undermining its success.
View More
Blog from Prime Focus Technologies.
In a world where capturing consumers’ attention is getting harder, and customer acquisition is getting more expensive, video is one of the best ways for brands to communicate with their target audience. With the new year rolling in, now is a great time for brands to rethink their video strategy and take it to the next level in order to maximize conversion. Here are a few exciting video trends that we believe will be game-changers in 2020 and beyond...
View More
