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Advertising sales systems

S4AdOpt, Arvato Systems’ spot- inventory- and revenue optimization tool, is the solution when it comes to commercial inventory monetization. Through configurable rules and objectives, modelling and automated processing, the system ensures the best possible placement of ad spots in order to increase revenue generation and also customer satisfaction.

Publishers and advertisers can define objectives such as “fill unsold inventory” (plotting), “maximize revenue” or “rating points”, and can set and adjust flexible parameters for rights or business rules.

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