Monetize » Sell Content & Advertising » Advertising Systems » Programmatic and addressable advertising platforms »

When watching a delicious cooking program, the last thing you would like to see is an advertisement on toilet cleaners. Advanced Advertising makes sure that your content and advertisements are contextually in line. Our Deep Content Understanding platform accurately tags specific (IAB) categories within your content, making it easier to connect TV programs with relevant advertisements. A correlation between the topic of the TV program and the advertisements ensures that your consumers stay tuned. And highly engaged consumers lead to an optimised brand perception for you and your advertiser.

Consume » User Experience » UI & UX » Consumer UI and UX design »

Next Generation Replay Experience solves the most pressing consumer frustrations in relation to watching television programs in catch-up or replay environment. These frustrations include missing out on the first couple of minutes of a program because they were not recorded, having to sit through a few minutes of advertisements before the program finally starts because the program started later than scheduled, or wanting to binge-watch a series but not being able to smoothly transition to the next episode. The products suite also makes it easier for consumers to decide whether or not to spend their time or mobile data on a specific program, by providing the perfect image to reflect the content.

 

 

Next Generation Replay Experience solves the most pressing consumer frustrations in relation to watching television programs in catch-up or replay environment. These frustrations include missing out on the first couple of minutes of a program because they were not recorded, having to sit through a few minutes of advertisements before the program finally starts because the program started later than scheduled, or wanting to binge-watch a series but not being able to smoothly transition to the next episode. The products suite also makes it easier for consumers to decide whether or not to spend their time or mobile data on a specific program, by providing the perfect image to reflect the content.

 

 

Monetize » Sell Content & Advertising » Advertising Systems » Programmatic and addressable advertising platforms »

MediaKind's PRISMA solution enables advertising and alternate content & blackout content insertion on any applicable workflow (live, near-live or non-live) across broadcast and IP networks delivering the maximum monetization potential and ensuring full compliance with linear distribution rights.

PRISMA solution enables fully unified and and standards based layer between advertising and linear rights business systems (ad-decisioning system, traffic & scheduling system) and A/V broadcast and/or IP processing and delivery chains.

Manage » Manage & Orchestrate » Data & Metadata Management » (Meta)data aggregation and management »

LTN® Cue & Connect are fully managed linear metadata solutions designed for today’s platforms and advertising demands. The IP-powered solutions simplify signal decoration for optimized ad signaling, targeted transformation, and greater monetization.

LTN Connect is an on-prem metadata insertion solution that deploys in existing broadcast environments. The solution tailors linear metadata decoration to conform to your specific workflow and requirements — with flawless interoperability. Connect features include advanced blackout management, content regionalization, graphic and audiotrack overlays, plus automated VOD file creation from linear programs.

LTN Cue is an in-network metadata insertion and video delivery solution. Cue simplifies channel management with advanced advertising and content replacement workflows to generate more metadata — and more revenue — without requiring additional hardware. Cue features include scalability to multiple SCTE 35 profiles, compatibility with any playout, facilitation of OTT platform advertising, and always-on NOC monitoring and support.

Transform the future of video with LTN Cue & Connect.

Monetize » Sell Content & Advertising » Advertising Systems » Programmatic and addressable advertising platforms »

Brightcove SSAI is the only solution that seamlessly integrates with existing systems and delivers television-like ad-supported experience to web, mobile and connected platforms via a single URL. Our patented server-side ad insertion technology is used by the world’s largest media companies to increase ad revenue and create personalized viewing experiences across connected devices. Brightcove SSAI helps media companies increase reach and revenue on VOD and live content with advanced monetization, industry-leading ad insertion technology and an outstanding user experience.

Monetize » Sell Content & Advertising » Advertising Systems » Advertising sales systems »

By bringing sellers new demand that can be evaluated alongside current sold inventory, WO Marketplace allows broadcasters to accept only the offers that best meet their needs. Embracing the digital-style buyer who may not have previously bought local broadcast TV, WO Marketplace opens access to new demand from buyers seeking near-to-air inventory, increasing competition which in turn increases inventory value. And broadcasters retain full control over whether to accept an offer, with complete transparency into the client, the offer, and the creative.

Monetize » Sell Content & Advertising » Advertising Systems » Programmatic and addressable advertising platforms »

Amagi THUNDERSTORM is an automated ad detection and OTT dynamic ad insertion platform that enables content publishers and vMVPD platforms to effectively monetize live linear OTT channels. It’s based on an advanced, server-side ad insertion technology that can insert personalized, in-stream ads, without requiring any customization to the streaming applications on the user’s device. THUNDERSTORM supports wide range of OTT platforms, players, and devices which makes it the most versatile ad insertion solution available today.

Unlike other server-side ad insertion alternatives, THUNDERSTORM supports automated ad detection using advanced machine learning. Using the technology, the platform can detect and replace ads with more than 95 percent accuracy even though ad triggers are not available . In case content publishers do want to use ad markers, THUNDERSTORM can support multiple ad insertion markers including SCTE, DTMF Cue Tones, Packet31, and Amagi’s patented Watermark.

Monetize » Analyze Data » Data Analytics » Consumer data analysis »

NAGRA Insight leverages big data and AI to drive every aspect of an operator's business, predict the individual behavior of TV viewers such as propensity to churn, to purchase a package or to consume specific content, every day, at scale. NAGRA Insight helps operators make better strategic decisions, drive their business more effectively and improve their business line. It provides a lasting impact on the operators’ four critical areas: subscriber value, content, operations, advertising.

• Boost subscriber value: NAGRA Insight recommends the most relevant actions to acquire and retain subscribers, upsell, and offer the best price and package content. It provides precise data on service usage, on a per-subscriber basis, in real time and also enables the operator to optimize the user interface and the customer experience.


• Improve content management: with NAGRA Insight, service providers can increase the usage of their services through individual recommendation. NAGRA Insight also enables them to quantify the value of every content asset, in order to better program, package and negotiate.


• Drive operations: NAGRA Insight optimizes resource-intensive areas especially regarding device management and software update roll-out. It also aggregates data from all networks to increase speed of diagnosis of network issues, keep CDN costs under control and manage the quality of video displayed on OTT services.


• Increase advertising efficiency: NAGRA Insight increases programmatic TV advertising revenues. It delivers linear slots inventory and valuation and enables audience qualification, advertising attributes, demographics and interests. As a result, advertising is more precise, targeted, efficient and cost-effective.

Monetize » Sell Content & Advertising » Advertising Systems » Programmatic and addressable advertising platforms »

Media transactions have become increasingly complex, with sales teams juggling disparate systems to manage avail requests, proposals, orders, revisions, and makegoods. The resulting inefficiencies, including the inability to effectively price across multiple channels and limited visibility across demand, can overcomplicate inventory management and stall revenue growth.

The process to request local spot TV inventory, send back avails and pricing, negotiate and tweak details, secure the deal, and provide proof-of-performance reporting, is long, manual, tedious and filled with opportunity for human error. WO Sales Console is a comprehensive solution to increase overall speed and efficiency, allowing stations to simplify the steps involved without compromising control.

Monetize » Sell Content & Advertising » Advertising Systems » Advertising sales systems »

The audience for digital audio is growing exponentially but publishers and sales teams struggle to fully monetize their valuable listener communities. At the same time, brands and agencies increasingly look to secure inventory quickly and at scale with programmatic marketplaces.

 

WO Ad eXchange helps publishers automate ad transactions, while allowing buyers to efficiently aggregate and purchase audio inventory. With advanced targeting and support for both publisher-direct sales and real-time bidding, WO Ad eXchange provides access to new demand for inventory, increasing overall yield for sellers.

Monetize » Sell Content & Advertising » Advertising Systems » Advertising sales systems »

The cutting-edge inventory optimization tool that expertly delivers audience targets to multiscreen devices while consuming the minimal amount of commercial airtime. Cloud-based and ultra-scalable, xG GamePlan provides computer-generated scenarios from real-time analysis to increase both ad efficiency and, most importantly, revenue.

xG GamePlan is the only cloud-based application on the market that leverages battle-tested inventory optimization tools that have been successfully managing billions of dollars of advertising inventory for leading media companies for over two decades.

Monetize » Analyze Data » Data Analytics » Consumer data analysis »

EdgeFunctions simplifies development and reduces time to production for streaming video and content delivery use cases.

Limelight EdgeFunctions is a serverless compute platform that automatically makes your code available to many edge locations around the world, executes at the network edge close to your users to ensure the lowest latency, and scales to meet demand. EdgeFunctions is ideal for customers needing to implement streaming video and content delivery use cases such as personalized streaming, access control, dynamic ad insertion, A/B testing, image manipulation, and more. It is tightly integrated with one of the world’s highest-performing video and Content Delivery Networks (CDNs). EdgeFunctions gives developers tools to boost performance, customize workflows, and scale rapidly while only paying for resources used.

With EdgeFunctions, developers are able to run their code without having to worry about the underlying infrastructure, simplifying development, and reducing time to production. It enables developers to concentrate on what they are good at: coding!

Monetize » Sell Content & Advertising » Advertising Systems » Programmatic and addressable advertising platforms »

Upgrade Broadpeak’s CDN with first-class multiscreen Server-Side Ad Insertion (SSAI) and deploy dynamic targeted advertising for live and VOD workflows. Not only does Broadpeak’s SSAI solution allows you to offer a TV-like experience while avoiding re-buffering during ads but it also provides efficient means to defeat ad-blockers. The solutions is integrated with the major ad decision servers in the market.

Take advantage of new business opportunities with Broadpeak’s SSAI solution !

Monetize » Sell Content & Advertising » Advertising Systems » Programmatic and addressable advertising platforms »

When watching a delicious cooking program, the last thing you would like to see is an advertisement on toilet cleaners. Advanced Advertising makes sure that your content and advertisements are contextually in line. Our Deep Content Understanding platform accurately tags specific (IAB) categories within your content, making it easier to connect TV programs with relevant advertisements. A correlation between the topic of the TV program and the advertisements ensures that your consumers stay tuned. And highly engaged consumers lead to an optimised brand perception for you and your advertiser.

Monetize » Sell Content & Advertising » Advertising Systems » Advertising sales systems »

SDI input, SDI output or multi-format encoded outputs with local content insertion for advertising insertion or regional TV applications.

Publish » Non-Linear Publishing » Non-Linear Publishing Systems » Cable/IPTV VOD servers and systems »

Our solution provides you with a full CDN infrastructure that unifies video delivery to all screens. You rely on a single system to manage TS (Transport Stream) and ABR (Adaptive Bitrate) delivery.

Add HDS, HLS, Smooth Streaming and mpeg-DASH delivery to your existing offer

Add more screens to better serve your customers

Avoid siloed approaches and simplify your architecture

Manage all your services as a whole through a single system.

Publish » Non-Linear Publishing » Non-Linear Publishing Systems » Cable/IPTV VOD servers and systems »

Software solution for sophisticated transport stream splicing. Runs on generic enterprise grade Windows server hardware. Scalable and flexible configuration. Low propagation delay and avoids full steam decoding when operating in frame accurate mode,

Applications include Ad Insertion, Slate insertion (covering content) or live content replacement.

Monetize » Sell Content & Advertising » Advertising Systems » Programmatic and addressable advertising platforms »

Yospace is the world’s leading provider of OTT dynamic ad insertion technology (also known as server-side ad insertion or SSAI). With proven scale, its server-side platform offers true one-to-one addressability while delivering a TV-quality experience for the viewer.

In partnership with the UK’s biggest commercial broadcaster, ITV, Yospace successfully demonstrated server-side DAI in a live broadcast stream in 2012 – a world first, and an achievement that was recognised by the IBC Innovation Awards later that year. Today, the multi-award-winning platform services major broadcasters across five continents and is widely recognised as the most reliable and robust at scaling to support major event traffic. In 2017, Akamai announced that their dynamic ad insertion capabilities would be exclusively powered by the Yospace platform.

Events covered include full seasons of the English Premier League (EPL), Bundesliga, UEFA Champions League, UEFA Europa League and Aviva Premiership Rugby; World Cup, Copa América, Euro 2016, RBS Six Nations Championship, Formula One and Australian Open.

Customers include: AT&T Entertainment Group in the US; Sky Media, ITV, BT Sport, Channel 4, STV in the UK; Sky Deutschland, TV4, Medialaan and Telia in mainland Europe; SonyLIV in India; Seven West Media, Nine and Network Ten in Australia.

Monetize » Sell Content & Advertising » Advertising Systems » Advertising sales systems »

Promethean has a vision to ignite video commerce. The team has created and wholly owns a platform that delivers interactive overlays into any live and on-demand video. Our value proposition is simple: only with Promethean can a broadcaster generate measurable return and optimised engagement through a contextual call to action.

Powered by Promethean, any broadcaster can serve intelligent commerce and engagement opportunities to viewers in real time, so the audience can watch, click, and buy while never leaving their screen. Imagine watching your favourite sports team, ordering pizza, getting live fantasy updates, buying your favourite player’s jersey…all while never missing a moment of live action.

Monetize » Sell Content & Advertising » Advertising Systems » Programmatic and addressable advertising platforms »

SpotX is the leading global video advertising platform that provides media owners and digital publishers with cross-screen monetization solutions for desktop, mobile, and connected devices. Through a combination of robust technology, expert service, and deep demand integrations, we help you maximize the value of your video inventory. With SpotX, you can transact with confidence, knowing that we provide best-in-class data protection and brand safety solutions.

Monetization

We've solved video's most complex challenges so that you can fully monetize your premium content. Package your inventory your way and then rely on SpotX to deliver unrivaled demand across all streams and all screens.

Data

Better data capabilities empower you to make smarter decisions and more money. Powered by easy-to-understand, real-time analytics, you can optimize intelligently while resting assured that your data is safe and protected.

Expert Service

We believe in the power of our people. When you work with SpotX, you have a team dedicated to your success, eager to help you at each turn. Rely on our expertise to create additional demand, hit your goals and keep your brand safe.