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Advanced Advertising

Programmatic and addressable advertising platforms

When watching a delicious cooking program, the last thing you would like to see is an advertisement on toilet cleaners. Advanced Advertising makes sure that your content and advertisements are contextually in line. Our Deep Content Understanding platform accurately tags specific (IAB) categories within your content, making it easier to connect TV programs with relevant advertisements. A correlation between the topic of the TV program and the advertisements ensures that your consumers stay tuned. And highly engaged consumers lead to an optimised brand perception for you and your advertiser.

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