Advanced Advertising
Advanced Advertising
When watching a delicious cooking program, the last thing you would like to see is an advertisement on toilet cleaners. Advanced Advertising makes sure that your content and advertisements are contextually in line. Our Deep Content Understanding platform accurately tags specific (IAB) categories within your content, making it easier to connect TV programs with relevant advertisements. A correlation between the topic of the TV program and the advertisements ensures that your consumers stay tuned. And highly engaged consumers lead to an optimised brand perception for you and your advertiser.
Additional information
Related Products:
MISTV Mira: Advertising Sales
LTN Cue & Connect
Brightcove SSAI
Amagi THUNDERSTORM – Auto OTT Ad...
Context Distillery for Ads™
WO Marketplace
WO Sales Console
WO Ad eXchange
BkYou
Broadpeak CDN – TV everywhere
Limelight EdgeFunctions
Promethean Broadcast Centre
MISTV MIRA
With more than 25 years of experience in the business, MISTV® MIRA is our brand-new generation of integrated solutions built to meet today’s complex demands and needs for the operational administration of your TV station and/or advertising sales house. Our system will lead you to the maximization of your revenue and minimization of the operational costs. MISTV® MIRA is strongly focused on automatization and optimization of all processes in the TV business, offering a fully customizable environment according to the client’s needs, powered by Microsoft® .NET Framework and Oracle® RDBMS. It is a user friendly, scalable, efficient, and powerful tool for the administration of your media business.
Advertising sales and traffic
- Multiplatform Inventory - TV, online, OTD
- Pricelists, Coefficients, Discounts, Bonuses, Variable price modifications per client
- CRM, Budgeting, Contracts, Invoicing, Ratings, Campaigns fulfillment evaluation
Programme planning
- Multi & cross channel/network planning, Linear and non-linear (VOD) broadcasting
- Automated changes and series planning
- Content-needs planning and schedule cost analytics
Scheduling
- Daily plans, Playlist, Post transmission log (As-run log)
- Breaks, Jingles and Secondary events
- Automatic scheduling and Alternative schedules
Title & Content library
- Titles-Programs, Films, Series & Episodes
- Title description and categorization, Metadata and MAM integration
- Media management, Shipping, Clip versions, Formats, TCs and Breaks
Rights management
- Acquired rights and Own production
- License contracts and conditions, Runs, Costs, Payments
- Amortizations and Impairments, Dubbing, Used music / Royalties
Automatic booking
- Advertising sales campaigns and ON-AIR self-promotion campaigns
- Optimization of delivery and inventory use
- Adjustable booking targets and conditions
Self-Promotion (OAP)
- Promo library and production requests
- Scheduling rules and conditions, Promotion campaigns management
- Promo inventory views and booking
Reporting, Interfaces and Jobs
- Playout, Research, Finance and Production, MAM, VOD, WWW, EPG, OTT, CGI
- RESTful API, FTP, DB views, XLS, XML, Printed
- Server based scheduled jobs, DB links
Professional service
- Helpdesk, Ticketing system, 24/7/365 technical support
- Fast and flexible on demand customizations
- User training and Consulting services
MIS is a long-established, leading player
on the international market providing complex solutions for advertising sales, rights, content and broadcast management. The company, with headquarters in Prague, has been specializing in the development of software solutions for TV broadcasters since it was established in 1995. Using innovative technologies and an exceptionally client orientated approach with outstanding flexibility, it is a partner you can rely on.
Currently, we are delivering for over 35 clients and more than 1000 users in countries across Europe, America, and Africa. Our software solutions ensure easy to manage and uninterrupted broadcasting of hundreds of TV channels and networks. Our clients range from big TV stations (networks) running tens of channels with national coverage to smaller regional single channel TVs. The software is designed with flexibility in mind, so that without changes in structure, it can manage TV station of any size, complexity, and specificity of individual requirements. This is thanks to its extensive functionality across all areas that a broadcasting company may need, coupled with custom made configurations and settings. We offer the market a comprehensive All-in-one solution, with the precision and professional standards of the best of breed approach, delivered with our modular approach.
Your media business under full control
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MISTV Mira: Advertising Sales
With more than 25 years of experience in the business, MISTV® MIRA is our brand-new generation of integrated solutions built to meet today’s complex demands and needs for the operational administration of your TV station and/or advertising sales house. Our system will lead you to the maximization of your revenue and minimization of the operational costs. MISTV® MIRA is strongly focused on automatization and optimization of all processes in the TV business, offering a fully customizable environment according to the client’s needs, powered by Microsoft® .NET Framework and Oracle® RDBMS. It is a user friendly, scalable, efficient, and powerful tool for the administration of your media business.
Advertising sales and traffic
- Multiplatform Inventory - TV, online, OTD
- Pricelists, Coefficients, Discounts, Bonuses, Variable price modifications per client
- CRM, Budgeting, Contracts, Invoicing, Ratings, Campaigns fulfillment evaluation
Scheduling
- Daily plans, Playlist, Post transmission log (As-run log)
- Breaks, Jingles and Secondary events
- Automatic scheduling and Alternative schedules
Rights management
- Acquired rights and Own production
- License contracts and conditions, Runs, Costs, Payments
- Amortizations and Impairments, Dubbing, Used music / Royalties
Automatic booking
- Advertising sales campaigns and ON-AIR self-promotion campaigns
- Optimization of delivery and inventory use
- Adjustable booking targets and conditions
Reporting, Interfaces and Jobs
- Playout, Research, Finance and Production, MAM, VOD, WWW, EPG, OTT, CGI
- RESTful API, FTP, DB views, XLS, XML, Printed
- Server based scheduled jobs, DB links
Professional service
- Helpdesk, Ticketing system, 24/7/365 technical support
- Fast and flexible on demand customizations
- User training and Consulting services
MIS is a long-established, leading player
on the international market providing complex solutions for advertising sales, rights, content and broadcast management. The company, with headquarters in Prague, has been specializing in the development of software solutions for TV broadcasters since it was established in 1995. Using innovative technologies and an exceptionally client orientated approach with outstanding flexibility, it is a partner you can rely on.
Currently, we are delivering for over 35 clients and more than 1000 users in countries across Europe, America, and Africa. Our software solutions ensure easy to manage and uninterrupted broadcasting of hundreds of TV channels and networks. Our clients range from big TV stations (networks) running tens of channels with national coverage to smaller regional single channel TVs. The software is designed with flexibility in mind, so that without changes in structure, it can manage TV station of any size, complexity, and specificity of individual requirements. This is thanks to its extensive functionality across all areas that a broadcasting company may need, coupled with custom made configurations and settings. We offer the market a comprehensive All-in-one solution, with the precision and professional standards of the best of breed approach, delivered with our modular approach.
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PRISMA
PRISMA solution enables fully unified and and standards based layer between advertising and linear rights business systems (ad-decisioning system, traffic & scheduling system) and A/V broadcast and/or IP processing and delivery chains.
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LTN Cue & Connect
LTN Connect is an on-prem metadata insertion solution that deploys in existing broadcast environments. The solution tailors linear metadata decoration to conform to your specific workflow and requirements — with flawless interoperability. Connect features include advanced blackout management, content regionalization, graphic and audiotrack overlays, plus automated VOD file creation from linear programs.
LTN Cue is an in-network metadata insertion and video delivery solution. Cue simplifies channel management with advanced advertising and content replacement workflows to generate more metadata — and more revenue — without requiring additional hardware. Cue features include scalability to multiple SCTE 35 profiles, compatibility with any playout, facilitation of OTT platform advertising, and always-on NOC monitoring and support.
Transform the future of video with LTN Cue & Connect.
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Brightcove SSAI
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Amagi THUNDERSTORM – Auto OTT Ad Detection
Amagi THUNDERSTORM is an automated ad detection and OTT dynamic ad insertion platform that enables content publishers and vMVPD platforms to effectively monetize live linear OTT channels. It’s based on an advanced, server-side ad insertion technology that can insert personalized, in-stream ads, without requiring any customization to the streaming applications on the user’s device. THUNDERSTORM supports wide range of OTT platforms, players, and devices which makes it the most versatile ad insertion solution available today.
Unlike other server-side ad insertion alternatives, THUNDERSTORM supports automated ad detection using advanced machine learning. Using the technology, the platform can detect and replace ads with more than 95 percent accuracy even though ad triggers are not available . In case content publishers do want to use ad markers, THUNDERSTORM can support multiple ad insertion markers including SCTE, DTMF Cue Tones, Packet31, and Amagi’s patented Watermark.
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xG GamePlan
The cutting-edge inventory optimization tool that expertly delivers audience targets to multiscreen devices while consuming the minimal amount of commercial airtime. Cloud-based and ultra-scalable, xG GamePlan provides computer-generated scenarios from real-time analysis to increase both ad efficiency and, most importantly, revenue.
xG GamePlan is the only cloud-based application on the market that leverages battle-tested inventory optimization tools that have been successfully managing billions of dollars of advertising inventory for leading media companies for over two decades.
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Dynamic Ad Insertion
In partnership with the UK’s biggest commercial broadcaster, ITV, Yospace successfully demonstrated server-side DAI in a live broadcast stream in 2012 – a world first, and an achievement that was recognised by the IBC Innovation Awards later that year. Today, the multi-award-winning platform services major broadcasters across five continents and is widely recognised as the most reliable and robust at scaling to support major event traffic. In 2017, Akamai announced that their dynamic ad insertion capabilities would be exclusively powered by the Yospace platform.
Events covered include full seasons of the English Premier League (EPL), Bundesliga, UEFA Champions League, UEFA Europa League and Aviva Premiership Rugby; World Cup, Copa América, Euro 2016, RBS Six Nations Championship, Formula One and Australian Open.
Customers include: AT&T Entertainment Group in the US; Sky Media, ITV, BT Sport, Channel 4, STV in the UK; Sky Deutschland, TV4, Medialaan and Telia in mainland Europe; SonyLIV in India; Seven West Media, Nine and Network Ten in Australia.
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Ad Server
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MediaQX TV Attribution
mediaQX forms a bridge between off-line and on-line broadcasts TV viewership data & obtained from millions of connected TVs. Attributing TV campaigns to online conversions (website visits, mobile app downloads, even sales) is a challenging task for advertisers.
- Which channels or shows drive quality online traffic?
- What time of day or day of the week is more effective for your TV campaign?
- How to maximise Return on Advertising Spend (ROAS) for TV campaigns ?
mediaQX AI fills the gap between offline and online worlds of advertising to understand cross-channel performance better and gives you a deep behaviorial analysis by gathering data from millions of Connected TVs.
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Context Distillery for Ads™
Context Distillery for Ads™ enables contextual and privacy friendly advertising that is tailored to the content consumed, creating better audience segments and maximising the ad value via improved ad-placements and branding opportunities.
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WO Marketplace
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WO Sales Console
Media transactions have become increasingly complex, with sales teams juggling disparate systems to manage avail requests, proposals, orders, revisions, and makegoods. The resulting inefficiencies, including the inability to effectively price across multiple channels and limited visibility across demand, can overcomplicate inventory management and stall revenue growth.
The process to request local spot TV inventory, send back avails and pricing, negotiate and tweak details, secure the deal, and provide proof-of-performance reporting, is long, manual, tedious and filled with opportunity for human error. WO Sales Console is a comprehensive solution to increase overall speed and efficiency, allowing stations to simplify the steps involved without compromising control.
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WO Ad eXchange
The audience for digital audio is growing exponentially but publishers and sales teams struggle to fully monetize their valuable listener communities. At the same time, brands and agencies increasingly look to secure inventory quickly and at scale with programmatic marketplaces.
WO Ad eXchange helps publishers automate ad transactions, while allowing buyers to efficiently aggregate and purchase audio inventory. With advanced targeting and support for both publisher-direct sales and real-time bidding, WO Ad eXchange provides access to new demand for inventory, increasing overall yield for sellers.
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BkYou
Take advantage of new business opportunities with Broadpeak’s SSAI solution !
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Broadpeak CDN – TV everywhere
Our solution provides you with a full CDN infrastructure that unifies video delivery to all screens. You rely on a single system to manage TS (Transport Stream) and ABR (Adaptive Bitrate) delivery.
Add HDS, HLS, Smooth Streaming and mpeg-DASH delivery to your existing offer
Add more screens to better serve your customers
Avoid siloed approaches and simplify your architecture
Manage all your services as a whole through a single system.
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Limelight EdgeFunctions
EdgeFunctions simplifies development and reduces time to production for streaming video and content delivery use cases.
Limelight EdgeFunctions is a serverless compute platform that automatically makes your code available to many edge locations around the world, executes at the network edge close to your users to ensure the lowest latency, and scales to meet demand. EdgeFunctions is ideal for customers needing to implement streaming video and content delivery use cases such as personalized streaming, access control, dynamic ad insertion, A/B testing, image manipulation, and more. It is tightly integrated with one of the world’s highest-performing video and Content Delivery Networks (CDNs). EdgeFunctions gives developers tools to boost performance, customize workflows, and scale rapidly while only paying for resources used.
With EdgeFunctions, developers are able to run their code without having to worry about the underlying infrastructure, simplifying development, and reducing time to production. It enables developers to concentrate on what they are good at: coding!
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Starfish Edge Server
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Promethean Broadcast Centre
Promethean has a vision to ignite video commerce. The team has created and wholly owns a platform that delivers interactive overlays into any live and on-demand video. Our value proposition is simple: only with Promethean can a broadcaster generate measurable return and optimised engagement through a contextual call to action.
Powered by Promethean, any broadcaster can serve intelligent commerce and engagement opportunities to viewers in real time, so the audience can watch, click, and buy while never leaving their screen. Imagine watching your favourite sports team, ordering pizza, getting live fantasy updates, buying your favourite player’s jersey…all while never missing a moment of live action.
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Insight
- Boost subscriber value: NAGRA Insight recommends the most relevant actions to acquire and retain subscribers, upsell, and offer the best price and package content. It provides precise data on service usage, on a per-subscriber basis, in real time and also enables the operator to optimize the user interface and the customer experience.
- Improve content management: with NAGRA Insight, service providers can increase the usage of their services through individual recommendation. NAGRA Insight also enables them to quantify the value of every content asset, in order to better program, package and negotiate.
- Drive operations: NAGRA Insight optimizes resource-intensive areas especially regarding device management and software update roll-out. It also aggregates data from all networks to increase speed of diagnosis of network issues, keep CDN costs under control and manage the quality of video displayed on OTT services.
- Increase advertising efficiency: NAGRA Insight increases programmatic TV advertising revenues. It delivers linear slots inventory and valuation and enables audience qualification, advertising attributes, demographics and interests. As a result, advertising is more precise, targeted, efficient and cost-effective.
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TS Splicer
Applications include Ad Insertion, Slate insertion (covering content) or live content replacement.
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SpotX
SpotX is the leading global video advertising platform that provides media owners and digital publishers with cross-screen monetization solutions for desktop, mobile, and connected devices. Through a combination of robust technology, expert service, and deep demand integrations, we help you maximize the value of your video inventory. With SpotX, you can transact with confidence, knowing that we provide best-in-class data protection and brand safety solutions.
Monetization
We've solved video's most complex challenges so that you can fully monetize your premium content. Package your inventory your way and then rely on SpotX to deliver unrivaled demand across all streams and all screens.
Data
Better data capabilities empower you to make smarter decisions and more money. Powered by easy-to-understand, real-time analytics, you can optimize intelligently while resting assured that your data is safe and protected.
Expert Service
We believe in the power of our people. When you work with SpotX, you have a team dedicated to your success, eager to help you at each turn. Rely on our expertise to create additional demand, hit your goals and keep your brand safe.
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