UX DATA SCIENCE. FROM BEFORE, TO AFTER.
Learn from the past, to predict the future. Forecast UX effectiveness, compare personalization recipes, automatically identify cohorts, predict catalog performance.
Natively-designed for one-to-one experience analytics.
Analytics allows customers to measure the true effects of personalization, compare use cases, validate editorial and curation strategies and editorial approach. ContentWise Analytics is built from the ground up for bespoke personalization metrics.
Metrics that matter to the bottom line.
Analytics includes commercial KPIs directly linked to personalization, recommendations and user experience metrics, such as consumption lift, catalog coverage, personalization ROI.
CATALOG PLANNING & MERCHANDISING
Use data to inform catalog acquisition and purchasing strategies.
With tastes, activity, consumption patterns and shopping history, ContentWise can predict the performance potential of in-catalog or off-catalog products and offerings to inform merchandising and content acquisition.
SEGMENTATION & TESTING
A/B/C testing and customer segmentation for business analysis.
Analytics comes with built-in multi-variate testing capabilities across features and use cases, enabling advanced targeting and testing of promotions, content, offerings and business rules.