The brand-new Verspective Intelligence solution marks significant enhancements for video service providers to maximize their network performance and optimize subscriber experience in order to further monetize their services.
Video analytics tools are essential to the decision-making capability of various departments of a video service provider. Operations and Engineering teams need real-time analytics tools to analyze Quality of Service (QoS) and viewers’ Quality of Experience (QoE), to detect and correct inefficiencies and, ultimately, reduce operational costs. Business users can leverage historical data to better understand content consumption and viewing behavior, identify opportunities to increase viewer engagement and revenue, optimize ad slot pricing, and reduce costly subscriber churn.
However, the challenge faced by today’s video service providers is that they are currently using problem-specific analytics tools that create disparate data silos. More often than not, they are sitting on terabytes of data stored in silos scattered across the organization. For example, they might be using website analytics to get an aggregate view of their traffic, a QoE tool to measure the subscriber\’s perception of the service, a QoS tool to measure performance of the delivery platform, and a BI tool as a way to connect these multiple sources. Furthermore, there is no clear connection on how to develop insights into specific data-driven actions that improve the business.
To maximize the power of this data, service providers need a solution that can collect, aggregate and analyze it in the most secure fashion while complying with mandated and self-directed privacy practices. In short, they need to unlock actionable business intelligence.
Leveraging robust and secure data aggregation methods, Verspective Intelligence enables service providers to be better informed by providing a data environment for collaboration. It collects and presents data from a variety of systems including set-top boxes (IPTV and DVB-IP hybrid), all kinds of OTT devices, video on-demand (VOD) servers and content delivery networks (CDN), DRMs including Verimatrix VCAS™ and data enrichment sources, such as program schedules and metadata. It then normalizes the feed from such various subscriber data sources to provide a 360-degree view across different network and device types.
Verspective Intelligence bridges organizational silos, aggregating all gathered data into a secure cloud-based data lake while granting controlled and role-based access to each department, where roles can be individually credentialed. Users can also build and modify visualizations to answer QoE and QoS questions as they arise.
Verspective Intelligence allows for a more precise method of segmenting the subscriber audience based on how they engage with the service. Service providers are able to more effectively address potential problems and uncover upsell opportunities in order to reduce churn and increase ARPU with powerful off-the-shelf and customizable reporting tools. The solution also accurately collates content usage and consumption analytics data from downstream operator sites, which offers a level of unprecedented visibility for content owners.
Off-the-shelf dashboards and visualization tools offer historical reporting that can be drilled into audiences, content, consumption, and overall service performance. The intelligence and dashboard portal provides an enhanced visualization engine with expanded customizable reporting tools that can analyze audience engagement, acquisition, retention, content performance and consumption behavior analysis – to name a few.
Other products from this company:
MultiRights OTT Plus
StreamMark
Verspective Analytics
MultiRights OTT Plus
MultiRights™ OTT Plus is Verimatrix's response to the evolving needs of the OTT video market. As the specialist in securing and enhancing revenue for multi-network, multi-screen digital TV services around the globe, Verimatrix developed MultiRights OTT Plus to allow operators and content owners to more effectively and efficiently control the brand experience of their premium services across devices. The solution optimizes content monetization through a sophisticated package of integrated security and analytics components. Offered on a subscription basis with cloud-based or physical deployment options, MultiRights OTT Plus addresses the multi-DRM quandary and native device DRM limitations, plus offers powerful delivery and analytics tools in a flexible, cost-effective package.
The components that make up MultiRights OTT Plus include:
~ MultiRights OTT, supporting all widely utilized DRMs and client device categories
~ VideoMark® and StreamMark™ forensic watermarking solutions, offering a range of anti-piracy tools to secure and monetize premium content services and delivery methods
~ Verspective Operator Analytics video services optimization and monetization platform, offering a way to emphasize data security and integrity as a foundation for actionable intelligence
~ Downloadable ViewRight™ Secure Player, supporting advanced video services features with all common pay-TV service models (such as linear, on-demand, and download-to-go)
The package offers optional connectivity to the Verimatrix Verspective™ Intelligence Center, featuring a set of cloud-based services including crucial anti-piracy alerting, VCAS system health and performance monitoring
MultiRights OTT Plus can also be leveraged to enable secure hierarchical distribution from origination at the content owner to viewer playback and reporting in a federated rights management (FRM) approach. This component is a security umbrella, applying proven Verimatrix security and key/rights management to multi-tiered online video distribution.
Providing end-to-end protection for valuable video content has often required repeated content decryption and re-encryption along the path to the viewer device. Both complex and costly, this also opens up windows for mismanagement and content theft at each intermediate point. Implementing an FRM model through MultiRights OTT Plus reduces OTT distribution complexity by offering a single point of integration, so operators and content providers can “encrypt once, decrypt once.”
Ultimately, MultiRights OTT Plus offers consumers a completely transparent subscriber experience in an evolving multi-screen and multi-DRM world. Thanks to the advanced analytics tools, operators and content owners can maximize content monetization and stay abreast of evolving consumer preferences. By leveraging this solution, operators can deploy multi-screen services with confidence and the assurance that their OTT monetization platform will adopt to changes in security regimes while continuously enhancing the user experience.
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StreamMark
Verimatrix developed the server-side watermarking capabilities of its StreamMark™ solution to support content delivered via HTTP Live Streaming (HLS) and standard DASH adaptive bitrate (ABR) formats to enable ERW and other premium content business models. Server-side watermarking is an important alternative to client-side embedding since it does not require any integration with, or modification to, the client devices.
StreamMark supports a highly efficient process to embed robust, secure and imperceptible watermarks in digital content before delivery to each client device. The standalone solution is inherently DRM-agnostic and integrates with leading encoder and CDN components to protect unicast over-the-top (OTT) delivery by uniquely marking compressed video files, even if they are encrypted. It protects valuable content against real-time re-broadcasting threats and subscription fraud by enabling a flashing mark that is inconspicuous, yet quick to read and recognize. StreamMark can easily be integrated into today’s distribution networks using existing encoding and encryption workflows, processing power and storage.
The solution extends new revenue opportunities to pay-TV operators by expediting access to premium content for ERW on-demand services, the timing of which runs alongside the theatrical release. Studios offering ERW and UHD/4K content require video watermarking as a security measure.
Verimatrix has spent more than a decade developing a comprehensive technical approach to forensic watermarking backed by an unmatched partner ecosystem. The company has been working closely with the studios for several years to offer a proven ERW and UHD/4K video solution that satisfies MovieLabs’ specification for Enhanced Content Protection. StreamMark also complements the issuance of updated watermarking security guidelines from the Ultra HD Forum where Verimatrix played a leading role.
StreamMark works in conjunction with the cloud-based StreamMark Reveal™ Service, which analyzes video for potential watermarks. Once found, the service extracts the embedded payload, thus delivering convenience for StreamMark customers and confidence against arbitrary verification. These linked products allow pay-TV companies to trace illicit copies of online digital content back to the source and ensure full protection to their subscribers.
As a part of Verimatrix's all-inclusive offerings, StreamMark joins the company’s flagship user-specific forensic watermarking solution, VideoMark, which uses a client-side watermarking technique to provide real-time, session-based video traceability as an alternative that limits integration on the client side. Through the proven VideoMark and StreamMark offerings, Verimatrix equips video service providers with a range of more flexible anti-piracy tools and deployment options that they need to secure and monetize today’s premium content services and the latest delivery methods.
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Verspective Analytics
Video analytics tools are essential to the decision-making capability of various departments of a video service provider. Operations and Engineering teams need real-time analytics tools to analyze Quality of Service (QoS) and viewers’ Quality of Experience (QoE), to detect and correct inefficiencies and, ultimately, reduce operational costs. Business users can leverage historical data to better understand content consumption and viewing behavior, identify opportunities to increase viewer engagement and revenue, optimize ad slot pricing, and reduce costly subscriber churn.
However, the challenge faced by today’s video service providers is that they are currently using problem-specific analytics tools that create disparate data silos. More often than not, they are sitting on terabytes of data stored in silos scattered across the organization. For example, they might be using website analytics to get an aggregate view of their traffic, a QoE tool to measure the subscriber\'s perception of the service, a QoS tool to measure performance of the delivery platform, and a BI tool as a way to connect these multiple sources. Furthermore, there is no clear connection on how to develop insights into specific data-driven actions that improve the business.
To maximize the power of this data, service providers need a solution that can collect, aggregate and analyze it in the most secure fashion while complying with mandated and self-directed privacy practices. In short, they need to unlock actionable business intelligence.
Leveraging robust and secure data aggregation methods, Verspective Intelligence enables service providers to be better informed by providing a data environment for collaboration. It collects and presents data from a variety of systems including set-top boxes (IPTV and DVB-IP hybrid), all kinds of OTT devices, video on-demand (VOD) servers and content delivery networks (CDN), DRMs including Verimatrix VCAS™ and data enrichment sources, such as program schedules and metadata. It then normalizes the feed from such various subscriber data sources to provide a 360-degree view across different network and device types.
Verspective Intelligence bridges organizational silos, aggregating all gathered data into a secure cloud-based data lake while granting controlled and role-based access to each department, where roles can be individually credentialed. Users can also build and modify visualizations to answer QoE and QoS questions as they arise.
Verspective Intelligence allows for a more precise method of segmenting the subscriber audience based on how they engage with the service. Service providers are able to more effectively address potential problems and uncover upsell opportunities in order to reduce churn and increase ARPU with powerful off-the-shelf and customizable reporting tools. The solution also accurately collates content usage and consumption analytics data from downstream operator sites, which offers a level of unprecedented visibility for content owners.
Off-the-shelf dashboards and visualization tools offer historical reporting that can be drilled into audiences, content, consumption, and overall service performance. The intelligence and dashboard portal provides an enhanced visualization engine with expanded customizable reporting tools that can analyze audience engagement, acquisition, retention, content performance and consumption behavior analysis – to name a few.
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Related Products:
VisualOn User Experience Monitor
ThinkAnalytics Content Discovery and Viewer Analytics
YOUBORA
VSNExplorer BI
Discovery
TV Business Analytics
JUMP Retention
JUMP Deep Recommender
JUMP Actionable Segments
JUMP Deep Insights
Limelight Video Platform
Utelly Retention Engine
Revedia
Limelight EdgeFunctions
AI Powered Content Performance Analysis
AI Powered Brand Visibility Measurement
MediaServicesIQ
DATA VIZ
ILLUMINATOR
Singula® Subscriber Intelligence
ContentWise Analytics
Insight
Verspective Analytics
VisualOn User Experience Monitor
•Collects A/V player events for network, player, device and media framework analytics
•Consistent metrics across all platforms
•Rapidly address issues to reduce subscriber churn
•Pre-launch player optimization
•Seamless integration in Visual On players on all platforms
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ThinkAnalytics Content Discovery and Viewer Analytics
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YOUBORA
YOUBORA gives video providers the comprehensive overview of their end-users’ streaming experience in real time, integrating with players to get the raw data that matters, and translating it into customizable and easily readable dashboards that not only provide businesses with all the data they could need, but also allow them to understand and act upon it in a meaningful way.
The challenge we had was to develop an evolution of our product which could convert extremely complex information into a visual design system intuitive enough to allow clients to identify, create, and stack their own patterns of KPIs, metrics, and dimensions based on the data for their individual service. By working closely with clients and always iterating towards a better version of our product, we were able to create a visual design language simple enough to enable users to obtain the data visibility that they need.
Currently, in version 6, faster and improved analytical capabilities, previously inaccessible mountains of raw data can now be leveraged for a complete range of business needs, from marketing to operations, product, and content departments. At NPAW we strive to provide video platforms with the analytics tools that they need to grow their business. That means we need to be quick, innovative, and forward thinking, always.
YOUBORA is a video intelligence solution that unites video analytics with business intelligence to improve video platforms for both the companies behind them and the people using them.
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VSNExplorer BI
VSNExplorer Business Intelligence (BI) module has been specifically designed for broadcast and media environments. Thanks to VSNExplorer BI module, users can extract all the information related to media assets, media quality control processes, traffic, transcoding, and many others, presenting all the selected data in a wide variety of graphics and analysis reports. This way, companies can count on reliable information for their decision-making processes and business performance analysis, no longer needing to create those reports manually or through third-party systems, saving time and resources.
These reports can be customized according to each user or department’s needs, combining both automatically generated reports with customized graphics, thus accessing the precise information they need with information related to overall company performance segmented by geographical area. This system also allows users to monitorize their company’s performance from one single dashboard, granting users and managers more control over its evolution and corporate history.
Thanks to the clean and attractive presentation of data detected directly from any broadcast system, VSNExplorer BI module thoroughly analyzes the real performance of any content, media file, workflow, or use of any resource available for a specific broadcast and media company. All this information represent a real value for any company or corporation willing to improve its business processes and identify new business opportunities.
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Discovery
Veritone Discovery, aiWARE’s explorer tool, offers a Comprehensive, Customizable Analytics Suite for Audio and Video Data and lets you dissect media files and streams with multivariate cognitive search for both onetime and automatic watchlist-driven analytics.
Veritone Discovery gives you the ability to quickly search a broadcast for spoken words, faces, logos, objects, sentiment, and more in near-real-time. Discovery reduces manual tasks through automated watchlists for events, highlights, mentions, clients, and more with curated content sent straight to your inbox.
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TV Business Analytics
Viaccess-Orca’s (VO) TV Business Analytics helps enhance levels of service delivery and consumption of services by optimizing business models, search, recommendation, and personalization strategies based on data analysis. The solution provides actionable insights for products, marketing, and content strategies, enabling customer engagement and revenues to be maximized.
TV Business Analytics collects events from all device types and integrates with various data types that originate in the Service Delivery Platform, personalization, audience measurement, content protection systems, and client applications practicing privacy by design, according to European privacy regulations (GDPR). Propriety analytics reports and dashboards provide the right tools to support your decisions, making the most of data across all departments.
With TV Business Analytics, users can optimize product offerings and service strategies by generating revenue top down analysis to indicate top earning services and products, targeting audience segments with the most relevant promotions and content, and increase monetization opportunities. Utilizing advance audience measurement, TV Business Analytics can help to determine the most watched types of linear and VOD content as well as obtain detailed analyses of users’ interaction with content based on content attributes such as content providers, genres, and users’ viewing attributes, including device types and more. The solution also enables tracking of the viewer’s journey with consumption attribution analysis, helping to identify the impact of conversion sources in generating usage and identifying gaps in content offerings.
Using TV Business Analytics, operators can get instant and comprehensive visibility into their business performance. By identifying the products and content viewers like, operators can improve content discovery, increase viewer engagement, increase monetization opportunities with targeted tv advertising, and reduce churn.
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JUMP Retention
Sometimes users just have to – or want to – leave a video service. It is important to understand in advance when this happens, and if there is a trend.
Even more importantly, understand why they are about to leave, so retention campaigns can be launched.
- Churn risk scoringTop risk users, High risk users, Low risk users
- Main Churn influencers identification
- Segmented churn analysis to make smart decisionsMain device, Audience Cluster, Geographical Region, Trial or Paying Users.
- - Make an impact using the right multichannel marketing campaign
Multi-channel marketing automation lets you make an impact on users with retention marketing actions, such as:
- Engagement promotional campaigns
- Retention promotional campaigns
- Win back campaigns
- - Track campaign performance to measure effectiveness
Once the marketing team actions have reached the audience, it is crucial to track their performance to learn what the most effective actions are for each business scenario.
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JUMP Deep Recommender
Easily fine-tune the recommendation engine according to your personalization goals.
- Genre weight
- Content type weight
- Overwrite recommendations
- Include editorial content
- Generate content black lists
- Create and customize recommendation grids
- Create and customize In-player overlay recommendations
- Provide recommendations to your audience tailored to their consumption habits
Your audience will not just receive individual recommendations; recommendations will also be adjusted to their different consumptions scenarios.
- Type of dayweek day, weekend day
- Time-framemorning, midday, afternoon, night
- DeviceMobile, Smart TV, Web, etc.
- Content-typemovies, series, etc.
- Track recommendation performance to measure effectiveness
Once the recommendations have reached the audience, it is crucial to track their performance.
- Recommendation impressions
- Recommendation Impressions CTR
- Recommendation Plays
- Recommendation plays conversion rate
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JUMP Actionable Segments
Understand user behavior relationships across the user base and cluster them for segmentation purposes.
- Identifying relevant user engagement clusters
- Identifying relevant user consumption type clusters
- Identifying relevant genre consumption clusters
- - Make an impact using the right multichannel marketing campaign
Launch multi-channel marketing campaigns to each identified audience segment to impact users with marketing actions, such as:
- Engagement promotional campaigns
- Content campaigns by genre segments
- Content campaigns by content type
- Low spender upselling opportunities
- - Track campaign performance to measure effectiveness
Once the marketing team actions have reached the audience, it is crucial to track their performance to learn what the most effective actions are for each business scenario.
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JUMP Deep Insights
-
Understand your service’s business performance and audience activity to better define acquisition, retention and engagement strategies
An agile analysis of overall video service business performance is crucial to be able to take immediate action in order to increase conversion, retention, and engagement.
- Service discovery
- Service acquisition
- Service monetization
- Audience activity
- Service cancellations
-
Understand your content catalogue performance to make better editorialization and content acquisition/production
Gaining insights into how content is watched and what the most successful content and consumption types are is a core part of daily video service management.
- Consumption type performance
- Content type performance
- Content genre performance
- Top performing content
- Low performing content
- Content providers performance
- Improve your service user experience on every screen identifying blockers and adjusting the user experience
Gaining insights into how the user experience is performing is a core part of video service product management. It drives actions like product feature prioritization, and changes in user experience that impact overall customer engagement.
- User flow performance
- Identification of the blockers in the user journey
- Content catalogue performance vs UX sections and components
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Limelight Video Platform
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Utelly Retention Engine
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Revedia
Symphony MediaAI is the leading provider of revenue optimization solutions exclusive to the media and entertainment sector. Their Revedia AI platform scales subscriber, content, and financial insight throughout the enterprise. The result of more than a decade of DARPA-funded Stanford University research, Revedia delivers data-driven intelligence at scale. Organizations rely on Revedia to tackle the greatest challenges facing media and entertainment today including subscriber churn, fragmented monetization models, disparate data sets, market uncertainty, and intense competition. Having analyzed billions of transactions on behalf of their clients over thirty years, Symphony MediaAI has cultivated a deep operational understanding of the industry and earned a trusted reputation among clients such as NBC Universal, Hearst, and Scripps. Learn more at www.symphonymedia.com.
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Limelight EdgeFunctions
EdgeFunctions simplifies development and reduces time to production for streaming video and content delivery use cases.
Limelight EdgeFunctions is a serverless compute platform that automatically makes your code available to many edge locations around the world, executes at the network edge close to your users to ensure the lowest latency, and scales to meet demand. EdgeFunctions is ideal for customers needing to implement streaming video and content delivery use cases such as personalized streaming, access control, dynamic ad insertion, A/B testing, image manipulation, and more. It is tightly integrated with one of the world’s highest-performing video and Content Delivery Networks (CDNs). EdgeFunctions gives developers tools to boost performance, customize workflows, and scale rapidly while only paying for resources used.
With EdgeFunctions, developers are able to run their code without having to worry about the underlying infrastructure, simplifying development, and reducing time to production. It enables developers to concentrate on what they are good at: coding!
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AI Powered Content Performance Analysis
Gain insight into audience preferences - Enables broadcasters to comprehend if their efforts in giving a direction to the show resonate with a positive impact on viewership for diverse target customer segments.
Unlock Competitive Analysis - Get an in-depth comparative viewership analysis for your programme or slot against those of your competitors.
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AI Powered Brand Visibility Measurement
Unlock New Revenue Opportunities - Enable content monetization opportunities by creating brand-specific highlights through video footage and pictures used in media reports."
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MediaServicesIQ
Media ServicesIQ provides an easy-to-access portal to cloud-based AI/ML services through custom-developed workflows.
KEY FEATURES & CAPABILITIES
Metadata Generation
Cloud-based collection of speech-to-text and video intelligence applications automating the generation of speech and video-based metadata Provides off-the-shelf integration with the Avid system Easily interfaces with existing workflows using REST API Video intelligence metadata for face, logo, ad, number, on-screen text, object, and shot change detection Metadata with timecodes for tagging, enabling search and faster content retrieval.
Automatic Closed Caption/Subtitle Generation
Machine-generated, time-synced outputs in various sidecar formats for further processing Faster, scalable, reliable, and secure generation of preliminary outputs Easily ingest sidecar files into workflows for repurposing.
CC Quality Conformance for Multi-Platform publishing
Generate reports on non-conformance parameters within a CC sidecar file Automatically compares against predefined style guides standards from platforms such as Netflix Time coded error reports for easy navigation and correction Ability to ingest multiple sidecar formats.
Auto classify content for better value
Automatically create a classification for content Classify advertisements using various labels to automatically identify and ingest Automatic classification of high-points in a feature-length video Easily integrate and ingest labels into existing workflows.
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DATA VIZ
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ILLUMINATOR
Information is your greatest asset. ILLUMINATOR gives access to the key data that is vital to your business performance, presented in a way that is easy to visualise and interpret. Users access data through a client customisable control layer, known as a workspace, which sits on top of the core ILLUMINATOR framework. This allows the software to be tailored to exact client’s needs. The workspace provides users access to any data, whether mastered within ILLUMINATOR’S extensible database, or resident externally in other systems.
ILLUMINATOR allows users to view and manage data from legacy or difficult to maintain datasets, in a single environment. It can consume data in many formats reducing the need for multiple, disparate ‘data islands’ often constructed in spreadsheets, Access or bespoke SQL database solutions.
Work Together
In addition to the user defined Workspaces, the ILLUMINATOR core framework facilitates pre-built or custom functional module plugin capability. Existing modules can be adapted, or new and specially tailored modules can be created with Graphical Data’s support, to ensure you get the solution you need. These functional modules are designed to enhance the power of ILLUMINATOR, improving how users view and work with their data, on a daily basis.
All parts of the business can contribute; suppliers, contractors and customers can also engage if required. Each user has their part to play and every team member's input contributes to overall success. ILLUMINATOR’s communication features allow quick, consistent input and feedback to and from all.
Complete Integration
ILLUMINATOR allows multiple processes to come together in a single integrated workflow tool. These can include processes managed in other systems and if unified with Graphical Data’s RESOLVE software - exceptional end to end project performance improvements can be realised. ILLUMINATOR and its comprehensive toolkit are designed to manage large volumes of complex data. This can include systems procured from scratch, the re-structuring of existing databases, or the unification of data mastered elsewhere in multiple discrete repositories to provide a ‘single view of the truth’, ILLUMINATOR can deliver it all. ILLUMINATOR facilitates exceptional levels of software configuration to meet unique/specific data management requirements but can also realise these very rapidly.
Asset management databases and configuration management databases are numerous. However, ILLUMINATOR’s power is that in addition to these standard functions, it can be configured to be capable of much more. This includes integration of very unique data sets not normally managed in broad enterprise level applications.
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RESOLVE
RESOLVE allows multiple processes to come together as one integrated workflow, including processes managed in other systems.The RESOLVE Framework provides the following ‘Features and Functionality’ available in all modules.
- Multiple field types, relationships and validation dependency options
- Configurable modules and templates
- Each ticket can have its own workflow and/or be part of a system wide workflow involving inter- relationships
- Enforce security by tiered, group access control across all ticket types
- Notification settings – automated E-mail to individuals or groups
- Comments and attachments for all documents – stored centrally
- Group inheritance allowing for different levels of users (basic up to super user)
- 3rd party accessibility (and access control in line with security policy)
- Multiple user interfaces
- Geo-data presentation of information
- Graphical reporting dashboards
- Extensive data querying and reporting options
- Export to multiple file types or formats including XLS, PDF, XML, PDF, CSV or custom format
- Audit logs track all changes to your data Highly configurable status workflow engine Validation rule setsAPI gateway access
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Singula® Subscriber Intelligence
At Singula Decisions we are passionate about driving subscriber growth. Our 20+ years’ experience managing over 30 million subscribers for leading TV subscription businesses means we see the world differently.
We see hidden energy, a tension, a flow, a pulse between the way your service is delivered and the way that your subscribers react. Its power is to discern where your subscribers are right now, how they got there and where they are going; and what action is needed to change their behaviour. We call it subscriber intelligence.
Our award-winning Subscriber Intelligence Platform combines our team’s extensive domain knowledge and practical experience with artificial intelligence and machine learning techniques that turn your subscriber data into something so tangible that it will transform the way you engage with your subscribers.
We help you deliver sustainable subscriber growth through Brilliant Decisions and Intelligent Actions.
For more information, please visit our website and follow us on LinkedIn, Twitter, Facebook and Instagram.
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ContentWise Analytics
Learn from the past, to predict the future. Forecast UX effectiveness, compare personalization recipes, automatically identify cohorts, predict catalog performance.
PERSONALIZATION EFFECTIVENESS
Natively-designed for one-to-one experience analytics.
Analytics allows customers to measure the true effects of personalization, compare use cases, validate editorial and curation strategies and editorial approach. ContentWise Analytics is built from the ground up for bespoke personalization metrics.
COMMERCIAL KPIS
Metrics that matter to the bottom line.
Analytics includes commercial KPIs directly linked to personalization, recommendations and user experience metrics, such as consumption lift, catalog coverage, personalization ROI.
CATALOG PLANNING & MERCHANDISING
Use data to inform catalog acquisition and purchasing strategies.
With tastes, activity, consumption patterns and shopping history, ContentWise can predict the performance potential of in-catalog or off-catalog products and offerings to inform merchandising and content acquisition.
SEGMENTATION & TESTING
A/B/C testing and customer segmentation for business analysis.
Analytics comes with built-in multi-variate testing capabilities across features and use cases, enabling advanced targeting and testing of promotions, content, offerings and business rules.
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Datazoom
Operating with subsecond latency, Datazoom captures data from Collectors via a single, remotely updateable, SDK. Captured data is then fed into Datazoom, which transforms it into a universally accepted format for routing into any Connector via Data Pipes. Click here for the complete catalog of technologies supported within Datazoom's ecosystem.
Datazoom helps broadcasters cut code from their video players, enhance analytics systems with data previously inaccessible, and build a real-time feedback loop to support greater automation within the video technology stack.
Don't settle for a "one-size-fits-all" approach to data. Customize your data strategy to the needs of your company. Visit www.datazoom.io today and let your data flow!
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Insight
- Boost subscriber value: NAGRA Insight recommends the most relevant actions to acquire and retain subscribers, upsell, and offer the best price and package content. It provides precise data on service usage, on a per-subscriber basis, in real time and also enables the operator to optimize the user interface and the customer experience.
- Improve content management: with NAGRA Insight, service providers can increase the usage of their services through individual recommendation. NAGRA Insight also enables them to quantify the value of every content asset, in order to better program, package and negotiate.
- Drive operations: NAGRA Insight optimizes resource-intensive areas especially regarding device management and software update roll-out. It also aggregates data from all networks to increase speed of diagnosis of network issues, keep CDN costs under control and manage the quality of video displayed on OTT services.
- Increase advertising efficiency: NAGRA Insight increases programmatic TV advertising revenues. It delivers linear slots inventory and valuation and enables audience qualification, advertising attributes, demographics and interests. As a result, advertising is more precise, targeted, efficient and cost-effective.
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Verspective Analytics
Video analytics tools are essential to the decision-making capability of various departments of a video service provider. Operations and Engineering teams need real-time analytics tools to analyze Quality of Service (QoS) and viewers’ Quality of Experience (QoE), to detect and correct inefficiencies and, ultimately, reduce operational costs. Business users can leverage historical data to better understand content consumption and viewing behavior, identify opportunities to increase viewer engagement and revenue, optimize ad slot pricing, and reduce costly subscriber churn.
However, the challenge faced by today’s video service providers is that they are currently using problem-specific analytics tools that create disparate data silos. More often than not, they are sitting on terabytes of data stored in silos scattered across the organization. For example, they might be using website analytics to get an aggregate view of their traffic, a QoE tool to measure the subscriber\'s perception of the service, a QoS tool to measure performance of the delivery platform, and a BI tool as a way to connect these multiple sources. Furthermore, there is no clear connection on how to develop insights into specific data-driven actions that improve the business.
To maximize the power of this data, service providers need a solution that can collect, aggregate and analyze it in the most secure fashion while complying with mandated and self-directed privacy practices. In short, they need to unlock actionable business intelligence.
Leveraging robust and secure data aggregation methods, Verspective Intelligence enables service providers to be better informed by providing a data environment for collaboration. It collects and presents data from a variety of systems including set-top boxes (IPTV and DVB-IP hybrid), all kinds of OTT devices, video on-demand (VOD) servers and content delivery networks (CDN), DRMs including Verimatrix VCAS™ and data enrichment sources, such as program schedules and metadata. It then normalizes the feed from such various subscriber data sources to provide a 360-degree view across different network and device types.
Verspective Intelligence bridges organizational silos, aggregating all gathered data into a secure cloud-based data lake while granting controlled and role-based access to each department, where roles can be individually credentialed. Users can also build and modify visualizations to answer QoE and QoS questions as they arise.
Verspective Intelligence allows for a more precise method of segmenting the subscriber audience based on how they engage with the service. Service providers are able to more effectively address potential problems and uncover upsell opportunities in order to reduce churn and increase ARPU with powerful off-the-shelf and customizable reporting tools. The solution also accurately collates content usage and consumption analytics data from downstream operator sites, which offers a level of unprecedented visibility for content owners.
Off-the-shelf dashboards and visualization tools offer historical reporting that can be drilled into audiences, content, consumption, and overall service performance. The intelligence and dashboard portal provides an enhanced visualization engine with expanded customizable reporting tools that can analyze audience engagement, acquisition, retention, content performance and consumption behavior analysis – to name a few.
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