Monetize » Analyze Data » Data Analytics » Consumer data analysis »

Analytix is a powerful custom analytics product that tracks user behavior and engagement, providing real-time insights for data-driven decision-making. It delivers the performance, flexibility, and comprehensive metrics your platform needs now and in the future, thanks to its robust features and our ongoing advancements.

• Real-Time Analytics Data

Leverage comprehensive metrics for informed decision-making to enhance content delivery and user experience. Answer the who, what, when, where and why of your platform.

• Customizable Dashboard

Tailor the analytics display based on your business needs. Aggregate all data in one place and get insights on your service right away.

• Ad-hoc Queries & Reports

Generate custom queries and reports on-demand, without relying on pre-defined and scheduled reports. Explore data in real time and generate insights when necessary.

• The Base for the Recommendation Engine and Other Services

Analytics data is the foundation for personalized content recommendations, offering related content-based watching habits to enhance user experience and engagement.

• Flexible Architecture

Collect, transform, and enrich data from all client platforms via Setplex Data Proxy Service, storing it in an OLAP DB for comprehensive insights and DWH integration.

Monetize » Analyze Data » Data Analytics » Consumer data analysis »

Veritone Discovery, aiWARE’s explorer tool, offers a Comprehensive, Customizable Analytics Suite for Audio and Video Data and lets you dissect media files and streams with multivariate cognitive search for both onetime and automatic watchlist-driven analytics.

Veritone Discovery gives you the ability to quickly search a broadcast for spoken words, faces, logos, objects, sentiment, and more in near-real-time. Discovery reduces manual tasks through automated watchlists for events, highlights, mentions, clients, and more with curated content sent straight to your inbox.

Monetize » Analyze Data » Data Analytics » Consumer data analysis »

ThinkAnalytics is the leading provider and most widely deployed real-time personalized content and recommendations engine in the market today, bringing together intelligent search with comprehensive media content recommendations. ThinkAnalytics Recommendations Engine broadens customers' tastes with a unique personalized experience for live linear TV, VOD and OTT, delivered through multiple platforms including the set-top box, Web, IPTV, tablet, mobile, and more.

Monetize » Analyze Data » Data Analytics » Consumer data analysis »

•Real-time analytics with on-screen overlay

•Collects A/V player events for network, player, device and media framework analytics

•Consistent metrics across all platforms

•Rapidly address issues to reduce subscriber churn

•Pre-launch player optimization

•Seamless integration in Visual On players on all platforms

Monetize » Analyze Data » Data Analytics » Consumer data analysis »

YOUBORA gives video providers the comprehensive overview of their end-users’ streaming experience in real time, integrating with players to get the raw data that matters, and translating it into customizable and easily readable dashboards that not only provide businesses with all the data they could need, but also allow them to understand and act upon it in a meaningful way.

The challenge we had was to develop an evolution of our product which could convert extremely complex information into a visual design system intuitive enough to allow clients to identify, create, and stack their own patterns of KPIs, metrics, and dimensions based on the data for their individual service. By working closely with clients and always iterating towards a better version of our product, we were able to create a visual design language simple enough to enable users to obtain the data visibility that they need.

Currently, in version 6, faster and improved analytical capabilities, previously inaccessible mountains of raw data can now be leveraged for a complete range of business needs, from marketing to operations, product, and content departments. At NPAW we strive to provide video platforms with the analytics tools that they need to grow their business. That means we need to be quick, innovative, and forward thinking, always.

YOUBORA is a video intelligence solution that unites video analytics with business intelligence to improve video platforms for both the companies behind them and the people using them.

Monetize » Analyze Data » Data Analytics » Consumer data analysis »

VSNExplorer Business Intelligence (BI) module transforms all metadata related to any media file into information capable of creating real value for a company. This solution presents all the information and data in a simplified way so that they can be easily analyzed and used to propose actions to increase efficiency and content ROI. VSNExplorer BI generates reports, graphics and detailed analytics, both automatically or manually generated, based on the information detected from media assets available in a MAM system, analyzing the performance of a specific company and assisting in the decision-making process.

VSNExplorer Business Intelligence (BI) module has been specifically designed for broadcast and media environments. Thanks to VSNExplorer BI module, users can extract all the information related to media assets, media quality control processes, traffic, transcoding, and many others, presenting all the selected data in a wide variety of graphics and analysis reports. This way, companies can count on reliable information for their decision-making processes and business performance analysis, no longer needing to create those reports manually or through third-party systems, saving time and resources.

These reports can be customized according to each user or department’s needs, combining both automatically generated reports with customized graphics, thus accessing the precise information they need with information related to overall company performance segmented by geographical area. This system also allows users to monitorize their company’s performance from one single dashboard, granting users and managers more control over its evolution and corporate history.

Thanks to the clean and attractive presentation of data detected directly from any broadcast system, VSNExplorer BI module thoroughly analyzes the real performance of any content, media file, workflow, or use of any resource available for a specific broadcast and media company. All this information represent a real value for any company or corporation willing to improve its business processes and identify new business opportunities.

Monetize » Analyze Data » Data Analytics » Consumer data analysis »

Viaccess-Orca’s (VO) TV Business Analytics helps enhance levels of service delivery and consumption of services by optimizing business models, search, recommendation, and personalization strategies based on data analysis. The solution provides actionable insights for products, marketing, and content strategies, enabling customer engagement and revenues to be maximized.

TV Business Analytics collects events from all device types and integrates with various data types that originate in the Service Delivery Platform, personalization, audience measurement, content protection systems, and client applications practicing privacy by design, according to European privacy regulations (GDPR). Propriety analytics reports and dashboards provide the right tools to support your decisions, making the most of data across all departments.

With TV Business Analytics, users can optimize product offerings and service strategies by generating revenue top down analysis to indicate top earning services and products, targeting audience segments with the most relevant promotions and content, and increase monetization opportunities. Utilizing advance audience measurement, TV Business Analytics can help to determine the most watched types of linear and VOD content as well as obtain detailed analyses of users’ interaction with content based on content attributes such as content providers, genres, and users’ viewing attributes, including device types and more. The solution also enables tracking of the viewer’s journey with consumption attribution analysis, helping to identify the impact of conversion sources in generating usage and identifying gaps in content offerings.

Using TV Business Analytics, operators can get instant and comprehensive visibility into their business performance. By identifying the products and content viewers like, operators can improve content discovery, increase viewer engagement, increase monetization opportunities with targeted tv advertising, and reduce churn.

Manage » Manage & Orchestrate » Data & Metadata Management » (Meta)data aggregation and management »

Complete Integration

RESOLVE allows multiple processes to come together as one integrated workflow, including processes managed in other systems.The RESOLVE Framework provides the following ‘Features and Functionality’ available in all modules.

• Multiple field types, relationships and validation dependency options


• Configurable modules and templates


• Each ticket can have its own workflow and/or be part of a system wide workflow involving inter- relationships


• Enforce security by tiered, group access control across all ticket types


• Notification settings – automated E-mail to individuals or groups


• Comments and attachments for all documents – stored centrally


• Group inheritance allowing for different levels of users (basic up to super user)


• 3rd party accessibility (and access control in line with security policy)


• Multiple user interfaces


• Geo-data presentation of information


• Graphical reporting dashboards


• Extensive data querying and reporting options


• Export to multiple file types or formats including XLS, PDF, XML, PDF, CSV or custom format


• Audit logs track all changes to your data Highly configurable status workflow engine Validation rule setsAPI gateway access

Manage » Manage & Orchestrate » Data & Metadata Management » (Meta)data aggregation and management »

It is vital to keep consumers engaged with content in and around your products. By understanding user engagement patterns and coordinating targeted campaigns, Utelly's CRM integrations will help to ensure the full potential of your offerings is realized by your users. Building on top of user-profiles and activity patterns, our platform integrates with your chosen CRM tools to engage users with personalized content. Explore user profiles to understand affinity to content types, genres, topics, and much more. Build compelling messaging with personalized content. Retarget based on a user search history, previous recommendations, and interaction with content. Ensure your catalog's potential is maximized and reduce user churn. Understand your customer base and their preferences. Use this knowledge to drive content strategy.

Monetize » Analyze Data » Data Analytics » Consumer data analysis »

Symphony MediaAI is the leading provider of revenue optimization solutions exclusive to the media and entertainment sector. Their Revedia AI platform scales subscriber, content, and financial insight throughout the enterprise. The result of more than a decade of DARPA-funded Stanford University research, Revedia delivers data-driven intelligence at scale. Organizations rely on Revedia to tackle the greatest challenges facing media and entertainment today including  subscriber churn, fragmented monetization models, disparate data sets, market uncertainty, and intense competition. Having analyzed billions of transactions on behalf of their clients over thirty years, Symphony MediaAI has cultivated a deep operational understanding of the industry and earned a trusted reputation among clients such as NBC Universal, Hearst, and Scripps. Learn more at www.symphonymedia.com.

Monetize » Analyze Data » Data Analytics » Consumer data analysis »

EdgeFunctions simplifies development and reduces time to production for streaming video and content delivery use cases.

Limelight EdgeFunctions is a serverless compute platform that automatically makes your code available to many edge locations around the world, executes at the network edge close to your users to ensure the lowest latency, and scales to meet demand. EdgeFunctions is ideal for customers needing to implement streaming video and content delivery use cases such as personalized streaming, access control, dynamic ad insertion, A/B testing, image manipulation, and more. It is tightly integrated with one of the world’s highest-performing video and Content Delivery Networks (CDNs). EdgeFunctions gives developers tools to boost performance, customize workflows, and scale rapidly while only paying for resources used.

With EdgeFunctions, developers are able to run their code without having to worry about the underlying infrastructure, simplifying development, and reducing time to production. It enables developers to concentrate on what they are good at: coding!

Monetize » Analyze Data » Data Analytics » Consumer data analysis »

Smart Analytics is a customised AI offering which extracts deep content features and matches it with content performance parameters to allow media organisations to take more data-driven decision around their content. Media companies have realised that they need to move beyond analysing content performance solely on the basis of 3rd part viewership data or user metrics on platforms. This approach leads to a one-dimensional understanding of a program's performance without giving much insights about the content itself - Genre, emotions, character duration and specific objects of interests.

Gain insight into audience preferences - Enables broadcasters to comprehend if their efforts in giving a direction to the show resonate with a positive impact on viewership for diverse target customer segments.

Unlock Competitive Analysis - Get an in-depth comparative viewership analysis for your programme or slot against those of your competitors.

Monetize » Analyze Data » Data Analytics » Consumer data analysis »

Smart Analytics is an AI-powered solution which allows media companies to track and measure the true ROI for brand sponsorships at live sporting events. It enables data-driven decision-making for sponsors by retrospective analysis of past content to devise effective brand placement and investment strategies for digital branding & promotion.

Unlock New Revenue Opportunities - Enable content monetization opportunities by creating brand-specific highlights through video footage and pictures used in media reports."

Manage » Manage & Orchestrate » Data & Metadata Management » (Meta)data aggregation and management »

MediaServicesIQ contains a suite of machine learning (ML) applications. These microservices can be applied to speech-to-text, video intelligence, closed caption conformance, and content classification in media workflows. The microservices in MediaServicesIQ integrate easily with media workflows used by broadcasters and media houses, helping them leverage AI/ML technologies within existing workflows.

Media ServicesIQ provides an easy-to-access portal to cloud-based AI/ML services through custom-developed workflows.

  KEY FEATURES & CAPABILITIES

Metadata Generation

Cloud-based collection of speech-to-text and video intelligence applications automating the generation of speech and video-based metadata Provides off-the-shelf integration with the Avid system Easily interfaces with existing workflows using REST API Video intelligence metadata for face, logo, ad, number, on-screen text, object, and shot change detection Metadata with timecodes for tagging, enabling search and faster content retrieval.

Automatic Closed Caption/Subtitle Generation

Machine-generated, time-synced outputs in various sidecar formats for further processing Faster, scalable, reliable, and secure generation of preliminary outputs Easily ingest sidecar files into workflows for repurposing.

CC Quality Conformance for Multi-Platform publishing

Generate reports on non-conformance parameters within a CC sidecar file Automatically compares against predefined style guides standards from platforms such as Netflix Time coded error reports for easy navigation and correction Ability to ingest multiple sidecar formats.

Auto classify content for better value

Automatically create a classification for content Classify advertisements using various labels to automatically identify and ingest Automatic classification of high-points in a feature-length video Easily integrate and ingest labels into existing workflows.

Monetize » Analyze Data » Data Analytics » Consumer data analysis »

Visual Analytics Use The Power Of Graphical Dashboards And Visualisation Tools, Connected To Any Of Your Data Sources, To Deliver Actionable Business Insights You Can See Clearly.Actionable InsightsRESOLVE software tool kit will giveyou a strategic advantage in knowinghow things are running and where tofocus energy for improvement - extractmeaningful insights, identify trends andperform data analysis.Instant UnderstandingUse the output of graphical data analytics to inform your customers, board, shareholders, stakeholders, team and individuals. A picture can instantly allow faster and more aligned understanding of complex data.Streamlined ReportingSoftware tools designed to be intuitive and user friendly, giving you a fast and consistent method of publishing, accessing and maintaining key data sets. This means less time looking for lost information.

Support » Monitoring, Control & Communications » System Monitoring & Control » Broadcast system control SW and HW »

Gaining control

Information is your greatest asset. ILLUMINATOR gives access to the key data that is vital to your business performance, presented in a way that is easy to visualise and interpret. Users access data through a client customisable control layer, known as a workspace, which sits on top of the core ILLUMINATOR framework. This allows the software to be tailored to exact client’s needs. The workspace provides users access to any data, whether mastered within ILLUMINATOR’S extensible database, or resident externally in other systems.

ILLUMINATOR allows users to view and manage data from legacy or difficult to maintain datasets, in a single environment. It can consume data in many formats reducing the need for multiple, disparate ‘data islands’ often constructed in spreadsheets, Access or bespoke SQL database solutions.

Work Together

In addition to the user defined Workspaces, the ILLUMINATOR core framework facilitates pre-built or custom functional module plugin capability. Existing modules can be adapted, or new and specially tailored modules can be created with Graphical Data’s support, to ensure you get the solution you need. These functional modules are designed to enhance the power of ILLUMINATOR, improving how users view and work with their data, on a daily basis.

All parts of the business can contribute; suppliers, contractors and customers can also engage if required. Each user has their part to play and every team member's input contributes to overall success. ILLUMINATOR’s communication features allow quick, consistent input and feedback to and from all.

Complete Integration

ILLUMINATOR allows multiple processes to come together in a single integrated workflow tool. These can include processes managed in other systems and if unified with Graphical Data’s RESOLVE software - exceptional end to end project performance improvements can be realised. ILLUMINATOR and its comprehensive toolkit are designed to manage large volumes of complex data. This can include systems procured from scratch, the re-structuring of existing databases, or the unification of data mastered elsewhere in multiple discrete repositories to provide a ‘single view of the truth’, ILLUMINATOR can deliver it all. ILLUMINATOR facilitates exceptional levels of software configuration to meet unique/specific data management requirements but can also realise these very rapidly.

Asset management databases and configuration management databases are numerous. However, ILLUMINATOR’s power is that in addition to these standard functions, it can be configured to be capable of much more. This includes integration of very unique data sets not normally managed in broad enterprise level applications.

Manage » Manage & Orchestrate » Data & Metadata Management » (Meta)data aggregation and management »

Limelight Video Platform is the fastest and most intuitive way to manage and distribute online video to media devices everywhere. Engage web audiences with immersive video content. Track performance and collect valuable metrics from your viewers. The power and simplicity of Limelight Video Platform lets you manage, publish, syndicate, measure, and monetize web video with ease. Upload your source file and our transcoding services automatically handle video format conversions and publishing steps required for optimized viewing on any device, anywhere. The video platform is integrated with the global Orchestrate Platform to deliver the high-quality viewing experience audiences expect.

Monetize » Analyze Data » Data Analytics » Consumer data analysis »

JUMP Deep Insights is a all-in-one business intelligence tool that provides insights about your service’s overall business performance, audience activity, content watched, and the experience provided

-

Understand your service’s business performance and audience activity to better define acquisition, retention and engagement strategies

An agile analysis of overall video service business performance is crucial to be able to take immediate action in order to increase conversion, retention, and engagement.

• Service discovery


• Service acquisition


• Service monetization


• Audience activity


• Service cancellations

-

Understand your content catalogue performance to make better editorialization and content acquisition/production

Gaining insights into how content is watched and what the most successful content and consumption types are is a core part of daily video service management.

• Consumption type performance


• Content type performance


• Content genre performance


• Top performing content


• Low performing content


• Content providers performance

- Improve your service user experience on every screen identifying blockers and adjusting the user experience

Gaining insights into how the user experience is performing is a core part of video service product management. It drives actions like product feature prioritization, and changes in user experience that impact overall customer engagement.

• User flow performance


• Identification of the blockers in the user journey


• Content catalogue performance vs UX sections and components

Monetize » Analyze Data » Data Analytics » Consumer data analysis »

JUMP Actionable Segments is a clustering tool that identifies user behavior relationships and breaks them into segments to trigger targeted marketing activities for each of them.- Identify segments by engagement, content type, content genre and CLTV

Understand user behavior relationships across the user base and cluster them for segmentation purposes.

• Identifying relevant user engagement clusters


• Identifying relevant user consumption type clusters


• Identifying relevant genre consumption clusters




• - Make an impact using the right multichannel marketing campaign
  

  Launch multi-channel marketing campaigns to each identified audience segment  to impact users with marketing actions, such as:

  
  
  
  
  
  • Engagement promotional campaigns
  
  
  • Content campaigns by genre segments
  
  
  • Content campaigns by content type
  
  
  • Low spender upselling opportunities
  
  
  
  




• - Track campaign performance to measure effectiveness
  

  Once the marketing team actions have reached the audience, it is crucial to track their performance to learn what the most effective actions are for each business scenario.

  
  

Monetize » Analyze Data » Data Analytics » Consumer data analysis »

Content Recommendation EngineJUMP Deep Recommender is a personalization tool for video content that provides your audience highly accurate recommendations after tracking and analyzing user patterns in content consumption and content similarity- Configure the recommendations in the way that best fits your personalization strategy

Easily fine-tune the recommendation engine according to your personalization goals.

• Genre weight


• Content type weight


• Overwrite recommendations


• Include editorial content


• Generate content black lists


• Create and customize recommendation grids


• Create and customize In-player overlay recommendations

- Provide recommendations to your audience tailored to their consumption habits

Your audience will not just receive individual recommendations;  recommendations will also be adjusted to their different consumptions scenarios.

• Type of dayweek day, weekend day


• Time-framemorning, midday, afternoon, night


• DeviceMobile,  Smart TV, Web, etc.


• Content-typemovies, series, etc.

- Track recommendation performance to measure effectiveness

Once the recommendations have reached the audience, it is crucial to track their performance.

• Recommendation impressions


• Recommendation Impressions CTR


• Recommendation Plays


• Recommendation plays conversion rate

Monetize » Analyze Data » Data Analytics » Consumer data analysis »

JUMP Retention is a churn management solution, based on machine learning technology, that allows video service providers to predict how likely their audience is to leave the service and why, and impact the at-risk audience in ways that influence their future behaviour.- Understand when your audience is at risk and why

Sometimes users just have to – or want to – leave a video service. It is important to understand in advance when this happens, and if there is a trend.

Even more importantly, understand why they are about to leave, so retention campaigns can be launched.

• Churn risk scoringTop risk users, High risk users, Low risk users


• Main Churn influencers identification


• Segmented churn analysis to make smart decisionsMain device, Audience Cluster, Geographical Region, Trial or Paying Users.


• - Make an impact using the right multichannel marketing campaign
  

  Multi-channel marketing automation lets you make an impact on users with retention marketing actions, such as:

  
  
  
  
  
  • Engagement promotional campaigns
  
  
  • Retention promotional  campaigns
  
  
  • Win back campaigns
  
  
  
  
  • - Track campaign performance to measure effectiveness
    

    Once the marketing team actions have reached the audience, it is crucial to track their performance to learn what the most effective actions are for each business scenario.

    
    
  
  
  
  

Monetize » Analyze Data » Data Analytics » Consumer data analysis »

At Singula Decisions we are passionate about driving subscriber growth. Our 20+ years’ experience managing over 30 million subscribers for leading TV subscription businesses means we see the world differently.

We see hidden energy, a tension, a flow, a pulse between the way your service is delivered and the way that your subscribers react. Its power is to discern where your subscribers are right now, how they got there and where they are going; and what action is needed to change their behaviour. We call it subscriber intelligence.

Our award-winning Subscriber Intelligence Platform combines our team’s extensive domain knowledge and practical experience with artificial intelligence and machine learning techniques that turn your subscriber data into something so tangible that it will transform the way you engage with your subscribers.

We help you deliver sustainable subscriber growth through Brilliant Decisions and Intelligent Actions.

For more information, please visit our website and follow us on LinkedIn, Twitter, Facebook and Instagram.

 

Monetize » Analyze Data » Data Analytics » Consumer data analysis »

UX DATA SCIENCE. FROM BEFORE, TO AFTER.

Learn from the past, to predict the future. Forecast UX effectiveness, compare personalization recipes, automatically identify cohorts, predict catalog performance.

PERSONALIZATION EFFECTIVENESS

Natively-designed for one-to-one experience analytics.

Analytics allows customers to measure the true effects of personalization, compare use cases, validate editorial and curation strategies and editorial approach. ContentWise Analytics is built from the ground up for bespoke personalization metrics.

COMMERCIAL KPIS

Metrics that matter to the bottom line.

Analytics includes commercial KPIs directly linked to personalization, recommendations and user experience metrics, such as consumption lift, catalog coverage, personalization ROI.

CATALOG PLANNING & MERCHANDISING

Use data to inform catalog acquisition and purchasing strategies.

With tastes, activity, consumption patterns and shopping history, ContentWise can predict the performance potential of in-catalog or off-catalog products and offerings to inform merchandising and content acquisition.

SEGMENTATION & TESTING

A/B/C testing and customer segmentation for business analysis.

Analytics comes with built-in multi-variate testing capabilities across features and use cases, enabling advanced targeting and testing of promotions, content, offerings and business rules.

Monetize » Analyze Data » Data Analytics » Consumer data analysis »

Datazoom exists at the intersection of a Video Data Control (with raw data capture and ETL capabilities) and Real-time Automation. Our platform captures event, metadata, and heartbeat (a.k.a. FluxData) data generated during playback experiences. Data Pipes is the data capture and routing component of Datazoom, acting as an intelligent intermediary between data generating “Collectors” (like video players) and pre-integrated, data-powered, “Connectors” (like general analytics, QoE platforms, ad servers, and CDNs).

Operating with subsecond latency, Datazoom captures data from Collectors via a single, remotely updateable, SDK. Captured data is then fed into Datazoom, which transforms it into a universally accepted format for routing into any Connector via Data Pipes. Click here for the complete catalog of technologies supported within Datazoom's ecosystem.

Datazoom helps broadcasters cut code from their video players, enhance analytics systems with data previously inaccessible, and build a real-time feedback loop to support greater automation within the video technology stack.

Don't settle for a "one-size-fits-all" approach to data. Customize your data strategy to the needs of your company. Visit www.datazoom.io today and let your data flow!

Monetize » Analyze Data » Data Analytics » Consumer data analysis »

NAGRA Insight leverages big data and AI to drive every aspect of an operator's business, predict the individual behavior of TV viewers such as propensity to churn, to purchase a package or to consume specific content, every day, at scale. NAGRA Insight helps operators make better strategic decisions, drive their business more effectively and improve their business line. It provides a lasting impact on the operators’ four critical areas: subscriber value, content, operations, advertising.

• Boost subscriber value: NAGRA Insight recommends the most relevant actions to acquire and retain subscribers, upsell, and offer the best price and package content. It provides precise data on service usage, on a per-subscriber basis, in real time and also enables the operator to optimize the user interface and the customer experience.


• Improve content management: with NAGRA Insight, service providers can increase the usage of their services through individual recommendation. NAGRA Insight also enables them to quantify the value of every content asset, in order to better program, package and negotiate.


• Drive operations: NAGRA Insight optimizes resource-intensive areas especially regarding device management and software update roll-out. It also aggregates data from all networks to increase speed of diagnosis of network issues, keep CDN costs under control and manage the quality of video displayed on OTT services.


• Increase advertising efficiency: NAGRA Insight increases programmatic TV advertising revenues. It delivers linear slots inventory and valuation and enables audience qualification, advertising attributes, demographics and interests. As a result, advertising is more precise, targeted, efficient and cost-effective.

Monetize » Analyze Data » Data Analytics » Consumer data analysis »

The brand-new Verspective Intelligence solution marks significant enhancements for video service providers to maximize their network performance and optimize subscriber experience in order to further monetize their services.
Video analytics tools are essential to the decision-making capability of various departments of a video service provider. Operations and Engineering teams need real-time analytics tools to analyze Quality of Service (QoS) and viewers’ Quality of Experience (QoE), to detect and correct inefficiencies and, ultimately, reduce operational costs. Business users can leverage historical data to better understand content consumption and viewing behavior, identify opportunities to increase viewer engagement and revenue, optimize ad slot pricing, and reduce costly subscriber churn.
However, the challenge faced by today’s video service providers is that they are currently using problem-specific analytics tools that create disparate data silos. More often than not, they are sitting on terabytes of data stored in silos scattered across the organization. For example, they might be using website analytics to get an aggregate view of their traffic, a QoE tool to measure the subscriber\'s perception of the service, a QoS tool to measure performance of the delivery platform, and a BI tool as a way to connect these multiple sources. Furthermore, there is no clear connection on how to develop insights into specific data-driven actions that improve the business.
To maximize the power of this data, service providers need a solution that can collect, aggregate and analyze it in the most secure fashion while complying with mandated and self-directed privacy practices. In short, they need to unlock actionable business intelligence.
Leveraging robust and secure data aggregation methods, Verspective Intelligence enables service providers to be better informed by providing a data environment for collaboration. It collects and presents data from a variety of systems including set-top boxes (IPTV and DVB-IP hybrid), all kinds of OTT devices, video on-demand (VOD) servers and content delivery networks (CDN), DRMs including Verimatrix VCAS™ and data enrichment sources, such as program schedules and metadata. It then normalizes the feed from such various subscriber data sources to provide a 360-degree view across different network and device types.
Verspective Intelligence bridges organizational silos, aggregating all gathered data into a secure cloud-based data lake while granting controlled and role-based access to each department, where roles can be individually credentialed. Users can also build and modify visualizations to answer QoE and QoS questions as they arise.
Verspective Intelligence allows for a more precise method of segmenting the subscriber audience based on how they engage with the service. Service providers are able to more effectively address potential problems and uncover upsell opportunities in order to reduce churn and increase ARPU with powerful off-the-shelf and customizable reporting tools. The solution also accurately collates content usage and consumption analytics data from downstream operator sites, which offers a level of unprecedented visibility for content owners.
Off-the-shelf dashboards and visualization tools offer historical reporting that can be drilled into audiences, content, consumption, and overall service performance. The intelligence and dashboard portal provides an enhanced visualization engine with expanded customizable reporting tools that can analyze audience engagement, acquisition, retention, content performance and consumption behavior analysis – to name a few.