IABM Future Trends Channel

An online launch pad for innovation with a packed agenda of presentations that explore up-and-coming technology and business trends and how they will segue from today’s environment.




Money Week 
Future Media Economics

​This week we get into the sharp end – driving profitable revenues in our fast changing, consumer-driven world.

The Money Week is about future media economics and digital business models, including the deployment of blockchain technology for content monetization, advanced advertising solutions that enable targeting and programmatic buying as well as media supply chain financial modelling. We will examine the complete technology toolset needed to make money in digital media.


Blockchain Report
April 2020

This report contains a discussion on the state of adoption of the emerging technology in broadcast and media as well as an analysis of significant customer deployments. This edition of the report focuses on Blockchain and covers the following topics:

  • Blockchain Essentials
  • Blockchain Adoption Tracker
  • Blockchain Deployments in Broadcast & Media

Drivers of Change Report
April 2020

This report looks at the long-term business drivers of change in the Broadcast and Media industry. We look at competitive dynamics, business models, investment, skillsets and a variety of other areas of change at media organizations. This year, this report has been complemented by another report focusing on the Impact of Coronavirus on the industry.


This live session will focus on future media economics and digital business models, including the deployment of blockchain technology for content monetization as well as advanced advertising solutions that enable targeting and programmatic buying. The complete technology tool set needed to make money in digital media!


In this webinar, Squarebox and Cloudian will discuss how the integrated solution of the CatDV MAM and HyperStore S3 object storage platform delivers rich metadata tagging and search across active archives of any scale. The solution gains a unique and increasingly important aspect when deployed with HyperStore’s WORM and Object Lock capabilities, as media asset archives become immutable and impervious to ransomware attacks. VIEW PRESENTATION
Learn why private cloud storage is the fastest growing segment, why this new platform is the ideal private cloud solution, and what you need to know to profit from it. VIEW PRESENTATION
Learn how to build a modern foundation for meeting today’s data-driven demands, including monetizing digital assets and leveraging advances in AI and machine learning, while keeping your data safe. VIEW PRESENTATION
In this discussion, we will cover the economics of cloud storage in both OPEX and CAPEX examples as well as look at the true cost-of-ownership for legacy data storage options like LTO tape libraries. VIEW PRESENTATION
In this interactive webinar, we’ll look at the numbers to examine the true costs of: Data Protection: Your backup target alternatives NAS: Strategies to contain file storage costs, without disrupting users Public Cloud: The true cost of cloud vs. the on-prem alternatives Big Data / Splunk: Why server-based storage costs more than you think VIEW PRESENTATION
Ransomware has been identified by the World Economic Forum as one of the top 5 economic risks, a risk level comparable to global warming. Join this panel session to learn how new technology from Cloudian, Veeam and VMware provides a hardened solution to keep your data safe - whether that be in on-premise data centre or as a Managed Services Provider providing Ransomware Protection as a Service to Enterprise Customers. VIEW PRESENTATION
In its newly released report, Veritone's Uplift Study found COVID-19 showed no negative impact thus far on advertising performance, as average campaign lift saw an average of 6.5% increase for both Q1 and Q2 of 2020.  VIEW PRESENTATION
Many media companies have a lot of different media content (video along with photos) that very often ‘’lie on the shelves collecting dust’’. Mostly because it requires a lot of time, money, and staff to have control over thousands of assets. Using modern MAM and CDN technologies you can not only get control over your valuable assets, save money in handling them and use them in sales and marketing but also monetize your archive and earn money. VIEW PRESENTATION
The increasing need for more variety and volume of content during the time of social distancing requires new ways to produce. TVU Networks, the global technology leader in live IP solutions, innovations in remote production allows media companies and streamers to reduce their production budget, covering a wider range of events from regular news broadcast to theatre, music and sports such as marathons, rallies, football and cycling, while respecting social distancing. VIEW PRESENTATION
During these difficult times it’s become critical for broadcasters to reduce operating costs while improving quality of experience. Transitioning toward IP brings significant changes and opportunities - not just in technology but on the operational and business side. This session tackles the business end of IP migration, identifies the challenges and real-life solutions, discusses the best business practices during the transition, the mystique of IP architecture and how it relates to Cloud and OTT solutions. VIEW PRESENTATION
In this presentation Streamhub will demonstrate how a cross-industry data collaboration platform between broadcasters, platforms and agencies in a major OTT market has successfully led to stronger strategic positioning of broadcasters in Japan with greater AVOD revenues for all - and a more joyful user experience for video consumers. VIEW PRESENTATION
The session will explore how esports can capitalise on this growth as it moves into the future, examining the business models of esports teams and leagues, how broadcasters, streaming services and other rightsholders can develop esports audiences further along with new sources of revenue. It will also look at how esports leagues can leverage remote production and cloud-based production models to increase their flexibility and scale output, while still maintaining professional production standards. The presentation will show Esports was already VIEW PRESENTATION
It's easy to get caught up in the sea of buzzwords around new product innovations. It's less easy to determine what really matters to you, and how these concepts can be practically applied to your operations. We look at where and how the areas of microservices and blockchain can really make an impact, focusing on real-world use cases. They are here and they are real. We can show you how you can apply them to improve your operations and move VIEW PRESENTATION
Ratings forecasts are critical for broadcasters in defining their prices and sales models, models that are becoming increasingly complex as broadcasters look to offer cross platform campaigns to com-pete with newcomers disrupting the market. Advertisers want to know how and when they will hit their target (GRPs or impressions). Broadcasters want to know that they can deliver on their contracts but also without massively over delivering and losing potential revenue. At the same time, the accurate prediction of ratings, for VIEW PRESENTATION
We propose to build a portal-based, pay-as-you-use media ‘engine’ into our video switches at BT Tower. Live content feeds coming through the switches could be captured in 24-hour segments, stored for 10 days and have metadata automatically generated. Content could be easily found using keywords, no action would be missed if events run on longer, and rights holders have sufficient time to fetch clips retrospectively. VIEW PRESENTATION
In this video, Rob Tucker (CEO Meta Data systems) will focus on Metadata in the context of the Media & Entertainment Industry, and why it’s the most important thing you need to consider right now. Rob outlines the steps you need to take to drive your digital transformation in the right direction - enabling you to monetise your legacy catalogue, make your business exponentially more efficient, and deliver world class entertainment experiences. VIEW PRESENTATION