IABM Future Trends Channel

An online launch pad for innovation with a packed agenda of presentations that explore up-and-coming technology and business trends and how they will segue from today’s environment.

Live - 7 September

Live - 14 September

Live - 28 September

Virtual Week
Cloud & Virtualization

The coronavirus pandemic has significantly accelerated the move to the cloud that was already underway. The leading BaM Content Chain® segments are Manage and Publish, but adoption is accelerating in every segment.

The Virtual Week will focus on everything related to cloudification and dematerialization of media operations, including innovative technology solutions to address social distancing, at-home production and distributed media workflows. Are we now heading all the way into the cloud and remote models? What are the technologies that are already enabling this move – and what’s coming next?


IABM Future Trends Live Cloud Event


IABM Future Trends Live Delivery

This live panel session will focus on cloudification and dematerialization of media operations, including innovative technology solutions to address social distancing, at-home production and distributed media workflow.

We will be asking our panelists about how they have drastically shifted their risk preferences regarding moving to cloud-based operations along with the challenges that remain to be addressed for media technologists in cloud-based operations in production.

Hear from our experts about whether the industry still needs to develop when it comes to streamlining multi-cloud workflows and what the primary delivery mechanism will become as we emerge from the pandemic.

Finally, we will hear how these companies have changed their development practices with a greater focus on speed.

The Switch Webinar - Taking Remote TV Production to the Cloud

Thursday 3 September
3pm BST / 4pm CEST

The way audiences are engaging with live sports and other content is rapidly shifting. The dominance of the TV screen as the main means of consuming live sports is on the wane. Meanwhile, rights holders, broadcasters and other content producers are looking for the most cost-efficient way to produce more shoulder programming and coverage of smaller and niche events than ever – while still maintaining flexibility and an ability to adapt content.

Fans are also now turning to an ever-wider range of platforms to watch their favourite team or athlete. Social media has now become a bedrock for sports content for many consumers, and streaming services have witnessed a significant surge, accelerated by the lockdown.

Cloud-based production is a new method that gives content producers more options than ever, enabling them to adapt to the growing needs of both top-tier live content producers and smaller-scale live events, such as enterprises. Join The Switch’s SVP Product Management, Robert Szabo-Rowe, and VP Marketing, Kevin O’Meara, as they present why the future of live TV production lies in the cloud.


IABM Cloud Adoption Trends report

The IABM Cloud Adoption Trends report, supported by Net Insight, is built on feedback from end-user Broadcast and Media companies and gives a clear indication of the unstoppable move to cloud across every segment of the BaM Content Chain®. This shift has been accelerated by the coronavirus pandemic: cloud has rapidly moved from being seen as ‘too risky’ by some organizations to becoming the natural way to mitigate the effects of mandatory remote working

Adapt report

IABM Adapt for Change report

This report identifies major drivers of change in media technology business models including the move to next-generation content chains, flexible technology business models and collaborative technology business models. The primary purpose of this report is to enable companies to understand the effects of these changes on their businesses to transform these into opportunities. 


View our showcase of over 40 on-demand presentations below.

This presentation will explain how 5G creates a new ball game in many domains. The high-speed network capability of 5G will enable UHD experiences, multi-view in HD, as well as high-quality immersive AR and VR video delivery. VIEW PRESENTATION
Just lifting and shifting from an on-premise to a cloud environment yields no real advantages as such, other than using someone else’s computers, being with the “cool kids” and getting a bill every month. VIEW PRESENTATION
Using a virtual control system can deliver optimized solutions that are dependable and simple to use. This results in highly reliable performance, as well as dramatically simplified upgradability with minimal downtime, as users scale and adapt their system as requirements change over time. VIEW PRESENTATION
Communication in a socially distanced world is more important than ever before, but how can organisations replace face to face meetings, demonstrations and conferences? VIEW PRESENTATION
This session explores challenges operators face going cloud and makes an analysis of how a pragmatic cloud strategy can help operators to remain competitive in a world which rapidly evolves. VIEW PRESENTATION
What happens when you shift from a few large applications with a few (admittedly complex) APIs to a true microservices world, where your service mesh can consist of dozens or even hundreds of services and APIs? VIEW PRESENTATION
The newsroom of 2020 is a very different beast from that of 2010s. Especially in the current climate. Rapid and disruptive changes are happening, so how do we understand the future of newsrooms in such a dynamic time? Michael Pfitzner of CGI discusses why broadcasters need to listen up when it comes to their technological need in order to future proof workflows, and how CGI is constantly developing its Media Solutions for the global broadcasting community. VIEW PRESENTATION
Digital disruption has transformed industries like retail, home entertainment, transport and music. Now it is set to deliver rampant and sweeping changes in broadcast and live production. Covid 19 has accelerated a movement that was already gaining momentum and now cloud technologies have proven themselves, there is no turning back. VIEW PRESENTATION
Making the cloud work for editors and producers, and seamlessly integrate with on-premise workflows is a challenge, and one for which we have an innovative solution. This session will discuss the challenge and the Strawberry workflow to address it in a brief session. VIEW PRESENTATION
2020 brought a lot of tough and unexpected challenges. A need for news production from anywhere became even more urgent than ever. VIEW PRESENTATION
The emergence of OTT platforms combined with decreasing advertising revenues and the need for remote production have pushed media companies to incorporate solutions that meet business objectives and control costs. This presentation explains how to quickly adapt to agile, self-sufficient workflows by deploying a hybrid cloud architecture that secures sensitive data and valuable content on-premises and allows safe transition into the cloud to meet business needs and guarantee continuity and profitability in today’s challenging times. VIEW PRESENTATION
How do organizations procure workflow software at an enterprise-level scale? With varying needs and an evolving technological landscape, the task seems impossible. In our presentation Appify then Personalize, we explain how to accomplish this in the most time-effective, cost-efficient way possible. VIEW PRESENTATION
In this presentation, David will outline why AI is the secret weapon that networks and producers can leverage to thrive in this new era of production, and how the technology can be used to streamline tasks. David will also explain how AI can be used to ensure that all content is easily accessible to all parties involved in the production, post-production and archival processes –– no matter where they’re working from. VIEW PRESENTATION
A new stage of disruption is coming. Following the rapid shift to remote workflows, the move back to traditional workflows required for finishing and/or distribution will force organizations to revise their approach. A cloud strategy should be centered around data rather than applications and services so existing workflows are augmented by the cloud rather than disrupted. Watch our presentation to find out 10 key features organizations should look for in a solution in their journey towards building a future-proof hybrid VIEW PRESENTATION
This presentation will explore why remote production now makes more sense than ever, providing specific real-life cases of how this has been achieved on the ground in 2020 as lockdown has eased. VIEW PRESENTATION
This session provides an in-depth examination of cloud-based TV production, exploring how it solves an inherent need across the live video spectrum with a method that empowers content producers of all types to meet future consumer demand for immediacy across multiple platforms. VIEW PRESENTATION
Covid-19 changed the way we live, study and work. It’s been an enormous adjustment with more questions than solutions, especially in the video world. This session addresses the advantages of an IP infrastructure when remote operation becomes a necessity. Learn how to control a mosaic/Multiviewer system from anywhere, discover specifics such as how to see alarms remotely, aggregate logs from different systems, empower multiple users, operating an API, and assess the cloud and its reliability. VIEW PRESENTATION
Live production is a high-anxiety environment loaded with multiple video and audio elements and fraught with instant decisions. There’s no rewind and no way to fix it in post. This presentation describes the evolution toward live production in the cloud, the benefits of moving from a local server, and looks into the challenges and opportunities it brings with it. It also tackles how to implement cloud-based multiviewing for live production, technical requirements, and solutions available. VIEW PRESENTATION
Since 2010, Nextologies’ core business has been to provide transport services to broadcasters and content owners across the globe.  With large gatherings prohibited and social distancing now essential, COVID-19 has created numerous challenges for broadcasters. VIEW PRESENTATION
Broadcasters, digital streamers and even advertisers are looking for new ways to deliver a captivating experience that engages with the audience and viewers at home. In this session Scott Davies, CEO of audience engagement specialists Never.no, will explore the latest technological innovations in cloud-based content management solutions and delve into how content providers can react to new audience trends and regulations, by using digital and social media platforms to extend programming beyond the primary screen. VIEW PRESENTATION
The COVID 19 pandemic has accelerated the ongoing transformation of the media landscape and its new modes of consumption and businesses are constantly under pressure to meet end-user needs that are becoming more and more demanding. Consumer’s expectations today include a larger choice of content, a personalized viewing experience, broadcast-grade video quality and ubiquitous availability – consume everywhere, anytime, on any device and connection. Learn more about the acceleration of cloud and virtualization for media production. VIEW PRESENTATION
In this video, Rob Tucker (CEO Meta Data systems) will focus on Metadata in the context of the Media & Entertainment Industry, and why it’s the most important thing you need to consider right now. Rob outlines the steps you need to take to drive your digital transformation in the right direction - enabling you to monetise your legacy catalogue, make your business exponentially more efficient, and deliver world class entertainment experiences. VIEW PRESENTATION
Many parts of the broadcast workflow, e.g. playout and transcoding, have successfully migrated into the cloud, but migration of live production into the cloud is happening more slowly. Broadcasters seeking revenue from international distribution of live events need live standards conversion in a fully cloud-based workflow. This presentation outlines the practical and technical challenges of reinventing standards conversion as a live cloud-based service, and discusses the readiness of various technologies as appropriate to the required solution. VIEW PRESENTATION
Virtual work environments have become the new norm. As such, cloud systems are playing catch up to support this new and ever changing world. Tools and technologies that were a “future” consideration for companies are now being implemented as quickly as possible. The future is here. Michelle Maddox with Imagine Products will discuss where to begin when searching for a cloud system. She will give helpful definitions and key features, including security and management, as well as audit trails and VIEW PRESENTATION
Right when you thought you’d mastered every acronym in the broadcast space, along comes NMOS. If you’re even contemplating a move to IP, you’ll want to add this four-letter word to your vocabulary. NMOS is the great simplifier to building IP production facilities based on SMPTE 2110 infrastructure. So join Imagine’s IP Standards Guru John Mailhot for a quick skill-up on these hardworking specifications that could save you weeks of heavy lifting on your IP deployment. VIEW PRESENTATION
Andreas Gerlach, Field Application Engineer at G&D, introduces the RemoteAccess-CPU, which lets you integrate virtual machines into existing KVM matrix installation. VIEW PRESENTATION
Iris Media Platform is the industry-leading native format media player and quality control solution. It enables true, frame-accurate playback of mastered and encoded content with the broadest range of support for audio / visual formats and codecs. VIEW PRESENTATION
Cloud v on-prem v hybrid. Remote/home v office. Virtual v physical. So many choices, but what’s the right decision? Which storage you should invest in has suddenly become a lot more complicated. The way people work and share assets has changed forever. There’s more than one cloud. GB Labs discuss why we’ve gone back 15-20 years and discuss the virtues offered by the future, but in a sustainable, economic and environmental manner. VIEW PRESENTATION
Cloud technology brings high expectations for our industry especially in terms of scalability, reusability and remote access. But deploying a full public cloud solution still comes with its set of challenges. Through real-world use cases, we’ll show how broadcasters and content creators can make their way around and across the current barriers of the cloud, by leveraging other emerging technologies or by deploying hybrid models that serve to fulfill their desire for more future-ready production infrastructures. VIEW PRESENTATION
The coronavirus crisis has raised unprecedented challenges for businesses in every sector. But there’s a silver lining for broadcasters and media producers: the social distancing imperative has propelled the development of advanced remote production techniques. Key among these is the growing ecosystem of encoders and decoders, cameras, content delivery networks, and other solutions that support Haivision’s open-source Secure Reliable Transport (SRT) protocol. Learn how SRT will revolutionize broadcast and media production amid COVID-19 and beyond. VIEW PRESENTATION