Actus Rating Graphs and Competitive Analysis Collaboration

Actus Rating Graphs and Competitive Analysis Collaboration

Actus Rating Graphs and Competitive Analysis Collaboration

Actus Rating Graphs and Competitive Analysis Collaboration

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Integrating Ratings into your Actus platform allows News and Programming to understand the relationship between ratings received and the content your and your competitor’s stations are broadcasting


Efficient Actus ratings graphing and analysis tools provide a clear graphical view of ratings alongside the video broadcast on each channel that earned those ratings.


This is a great tool for News to work with graphics and talent and improve performance, as well as for sales to prepare Advertiser Sales Pitches perhaps researching demographic performance as it applies to them. The easy to read graphs are based on data received from rating and audience measurement companies such as Nielsen, Comscore, Kantar, IBOPE, TNS, AGB, BARC, GFKGallup and/or any others data source that relate to performance per channel over time.


The result is better program planning, ad placement, program scheduling and performance. This helps improve your ratings which can significantly increase revenues.


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