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» (Meta)data aggregation and management
Actus Rating Analyzer provides efficient rating and competitive analysis tools. It provides a clear graphical view of all rating information, yours and competition, along with the actual broadcast media. The clear rating and demographic data display allows you to get an easy at-a-glance information from all numbers and charts received from the rating companies. The end result is a far more accurate analysis of the content, which in turn allows research teams to give much more informative and accurate recommendations, leading to better program planning, ad placement, and even more viewers watching the shows – all significantly increasing revenues.
Actus Rating Analyzer simplifies the way you compare your rating to that of your competition. It takes the raw statistical data and transforms it to a dynamic graph displayed fully in sync with the actual broadcast material which was recorded and archived in advance.