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WO Analytics

(Meta)data aggregation and management

WO Analytics provides business intelligence specific to the local TV and radio industries, consolidating all relevant data from both WideOrbit and third-party systems within a single analytics platform. A unified view across channels, markets, and platforms makes it simple for any user to analyze business performance, spot inefficiencies, and pinpoint new revenue opportunities.



  • Built for Media: Pre-built media analytics solution that can be customized and deployed quickly

  • Single Source of Truth: Combines relevant data, down to the spot level, from multiple WideOrbit and third-party sources into a single data lake

  • Immediately Actionable Data: Access pre-built dashboards to help your organization analyze business performance, spot inefficiencies, and pinpoint new revenue opportunities

  • Accessible and Flexible: Drill down and share data with just a few clicks from any device Seamlessly integrates with WideOrbit’s ad traffic management system, WO Traffic




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