Ap Playbook - IABM Single BaM Product

Ap Playbook - IABM Single BaM Product

AP Playbook

AP Playbook

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Building on the dual reputations for fast, accurate, unbiased news in all formats and tech innovation with the market-leading newsroom computer system ENPS, the Associated Press was ideally placed to deliver a new cloud-hosted, integrated common platform to solve a range of editorial workflow challenges accessible through a browser


AP Playbook is an editorial planning solution to manage tasks and assignments and to plan coverage across many different output channels.


Originally conceived for the AP’s own newsteams, Playbook has been used for three years by all AP’s 1000+ journalists in over 250 locations globally and subsequently adopted by world-renowned digital and broadcast news organisations.  Filter and display planned news coverage by newsroom, channel, platform, category, journalist in real time.  Maximise your newsroom activity by giving journalists access to the system via the Playbook app.


Contact us to find out how AP can help you transform your coverage and output planning.


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